Recently, with the theme of "getting together to be more fun", the annual "Pollen Festival" of Blossom House was opened, and this event Blossom House joined forces with nine major lifestyle brands to create a rich and diverse new vacation scene for "Pollen". As a high-end full-service resort hotel brand under Huazhu Group, Blossom House has created a unique concept of "one flower, one world, peach blossom paradise in the world" with the tenet of "local cultural genes and subjective aesthetics", and brings consumers a highly personalized and distinctive vacation experience with high-quality design details and tasteful services.
Nine brands focus on the new experience of family travel.
In this annual "Pollen Festival" activity, Blossom House has teamed up with nine major brands to create a rich, interesting and diverse vacation experience for "pollen" for new family consumer groups such as pets and silver-haired consumers. Among them, Blossom House cooperated with the well-known Swedish ski brand Peak Performance and the Korean golf brand Rapido to create a skiing and golf scene for "Pollen", so that "Pollen" can feel the unique charm of wild luxury vacationsAt the level of healing and health care, in addition to co-building an immersive healing experience scene with BYMB, a leading yoga lifestyle organization in Shanghai, to share the spiritual journey, it also brings tea experience and tea fragrance to the "pollen" with Wang Dechuan, a century-old tea houseShowcasing the beauty of the journey and preserving it, Blossom House co-curated the 12 Hours Global Photography Exhibition with Canon and global photographer Xu Jie, bringing a journey of inspiration to "pollen". Blossom House has teamed up with Lu Yao, a bartender ranked 46th on the world's most influential bar list and the manager of the top 50 bars in Asia (UTC), to develop a flavor wine list with the theme of Blossom House's 2024 City Scent Customized Gifts. At the same time, as a pet-friendly hotel, Blossom House has become one of the best destinations for pet lovers.
Get together and have more fun", the annual "Pollen Festival" activity of Blossom House has set up the main venue of Blossom House on the Bund and Yujian Garden, and five sub-venues: Hangzhou Xixi Flower House, Huai'an Royal Wharf Flower Pavilion and Yushouli, Changshu Shanghu Flower House Yanboli, Wuxi Yangshan Flower House Peach Blossom Island, and Jiuhua Mountain Moshang Flower House Wujian five sub-venues. Among them, Blossom House on the Bund in Shanghai, as well as four stores in Hangzhou, Huai'an and Changshu, will continue to open the "Flower Bistro" during the event, inviting pollen to taste "good wine". At the same time, the National Blossom House Hotel has also prepared many surprise activities and experiences for the "pollen" staying in the hotel. The "Pollen Festival" event will be extended from December 26 to January 1, 2024, including the New Year's Day holiday, hoping to give "pollen" more time to get together and share the joy of the holiday.
Continuously expand the boundaries of the industry and continue to refresh the high-end resort circle.
In this annual "Pollen Festival", Blossom House hopes to continuously refresh the consumer's living experience and create a more beautiful and unique way for consumers to travel. In fact, Blossom House has been committed to creating a new experience of a new family vacation scene, constantly optimizing and improving various services, and striving to create a "1+N" vacation model that meets the needs of all kinds of family members, including 1+ parent-child, 1+ pet, 1+ elderly and other scenarios to meet the needs of different family members and improve the quality and fun of family vacation travel. In 2012, Blossom House released a selection of ten different styles of vacation types, including "Blossom House, Blossom House, Blossom Garden, Blossom Ridge, Blossom Pavilion, Flower Camp, Blossom Castle, Flower Pavilion, Flower Pavilion, Flower Pavilion, Flower Pavilion, Flower Pavilion, The multi-dimensional hotel product design and service hope to deepen the emotional connection between consumers and brands with a characteristic vacation experience.
Originating in Lijiang, Blossom House aims to create a beautiful modern paradise for all travelers, integrating the unique aesthetics of the flower room, the high-quality and cordial service with the concept of home, and the humanistic and historical heritage of each place, so that the service concept of high-end resort hotels is perfectly integrated with local residences, folk customs and other humanistic characteristics, creating a precedent for domestic cultural resort hotels.
This year, the Huajian Tang brand has made great progress, not only opening up the Guizhou market, but also opening Guiyang Wenfan Qingyan Huajian Hall Zhuangyuan Villa in Guizhou Qingyan Ancient Town, and Guizhou Libo Huajian Tang Lingshui Pavilion will also open next year. In addition, Blossom House is also continuing to increase the combination of "Flower Room X + Characteristic IP", this year, Flower House has a deep insight into the wild luxury track, and jointly released a selected resort series of wild luxury new products Flower House Selected Resort Series - Flower Camp, the unique design will infiltrate the artistic conception of the paradise into the space expression, creating a unique space that truly fits the spirit of wild luxury, and the Xinjiang Hot Spring Flower House Alxiang, which will open in April next year, will also become another resort for Blossom House to recuperate.
From "niche love" to "everyone has Blossom House in their hearts", Blossom House, which continues to expand the boundaries of the industry, has become a 365-day travel destination for a person, a family and a group of people in a few years, and at present, Blossom House has 150 stores and has become the first brand of cultural tourism and vacation. In the future, Blossom House will continue to expand the field of cooperation, bring more surprises and experiences to the "pollen", and bring a better enjoyment of living in a stop.
Author: Xu Dawei.
Text: Xu Dawei Editor: Tao Jixian Responsible Editor: He Yi.
*Please indicate the source of this article.