Author: Wang Lixia, Taifusi Rural Commercial Bank
Editor: Jia Dandan
In recent years, Inner Mongolia Taifusi Rural Commercial Bank has continued to practice the concept of financial service for the people, with the goal of protecting the good life of "one old and one young", implementing diversified service measures to help special groups solve problems and do practical things, so that the old can have fun, the young can be educated, and financial services are "intimate".
Taifusi Rural Commercial Bank focuses on the high-frequency financial needs of the elderly, insists on optimizing facilities and refining services in parallel, so that the elderly can feel more sense of gain and happiness in the process of enjoying financial services.
The bank strengthened the sinking of financial services and further improved basic financial services: set up love seats for the elderly in the hall, equipped with reading glasses, magnifying glasses, water dispensers, umbrellas and other convenient service facilities;Set up a "green channel for elderly services" to provide special consultation and services for elderly customersIn the business hall, the TV screen scrolls ** anti-fraud publicity, deposit interest rate and other information is clear and easy to see, and the blood pressure monitor, emergency medicine box and other caring service areas provide diversified convenience for our customers.
In the process of handling business, it is difficult for elderly customers to grasp the process matters and the list of required materials, so the lobby manager of Taifusi Rural Commercial Bank provides a "memo note" to remind customers on the basis of systematic notification. In the process of service handling, the lobby manager takes the initiative to provide "one-to-one" services such as consultation and guidance, policy explanation, and self-service equipment use for the elderly, and actively provides door-to-door services for special groups such as elderly customers with reduced mobility to help the elderly better enjoy the convenience of modern finance. In view of the phenomenon of "pension fraud" in recent years, the bank has carried out financial fraud prevention education in a timely manner by entering communities, rural areas and pension institutions, and has taken multiple measures to build a "capital security protection wall" to create a safe and secure financial environment.
In order to enhance minors' understanding of financial knowledge and effectively prevent telecommunication fraud, Taifusi Rural Commercial Bank adheres to the parallel of "entering the bank" and "getting close to the campus", so that financial services and quality education can be organically integrated.
Since 2018, the Chahar Sub-branch, as the first "smart bank" in Taifusi Banner, has carried out more than 10 "Little Banker" activities, inviting children and parents to walk into the hall and experience smart devices. At the event site, the bank staff explained the relevant financial knowledge through the expansion of small games, so that the children had a preliminary understanding of currency and more understanding of the bank, and taught the children to establish a correct view of wealth from an early age and improve their financial knowledge reserves.
During the college entrance examination, Taifusi Rural Commercial Bank organized employees to settle in the college entrance examination center to carry out the volunteer service activity of "helping the college entrance examination and rural credit peers", explaining the knowledge of bank cards, payment and settlement to parents and prospective college students, reminding students to consume rationally, prevent telecommunication fraud, refuse illegal "campus loans", and answer the banking business questions raised by students and parents. In addition, it has organized employees to go to the campus for many times to explain anti-fraud knowledge to teenagers, and reminded students to enhance their awareness of financial risk prevention and improve their financial security prevention skills by listing common telecommunication network fraud methods such as QQ lottery fraud, online game fraud, and online shopping fraud.
Taifusi Rural Commercial Bank will continue to focus on the needs of "one old and one young" customers, continuously optimize financial services, work with the "sunrise" and walk with the "sunset", bring more convenient financial experience to key groups, and write the responsibility and responsibility of the people's bank with practical actions.
* China Cooperation Times, Rural Finance.
Producer: Cai Liang, Editor: Jia Dandan.