This year's Chinese New Year competition is extremely fierce, Feng Xiaogang, Ge You, ** Yu Shuxin teamed up to create "If You Are Honest Do Not Disturb 3", Andy Lau and Tony Leung worked together again in "Goldfinger", Andy Lau and Peng Yuyan starred in "Sneaking", Zhang Yi and Wei Chen participated in "The Three Teams", and Dapeng's "Annual Meeting Can't Stop" is also ambitious, looking forward to competing for the box office champion in the same schedule!
Twinkle Twinkle Twinkle Star turned out to be a dark horse, and it was a big success at the box office on the first day, beating Andy Lau, Tony Leung, Feng Xiaogang, Zhang Yi and others' new films, which was unexpected!After all, other film genres cover financial crime blockbusters, undercover action films, murder and detective films, and absurd comedies
There are still 20 days before the release of the film, and the total pre-sale box office of "Twinkle Twinkle Twinkle Star" has exceeded 200 million, and there is still nearly half a month before the release, and the total pre-sale box office has reached 2500 million. It is expected that this achievement will reach 400 million or even more than 500 million before the release, which is very amazing.
The total box office of "Sneaking" in the New Year's Eve pre-sale exceeded 4 million, "The Annual Meeting Can't Stop" exceeded 1 million, and "Goldfinger" also reached more than 3 million, basically from the decimal part of "Twinkle Twinkle Twinkle Star".
Chen Xiaoming and Zhang Pan are the directors of this film, and they have previously collaborated on the drama version of "Twinkle Twinkle Twinkle Star". It was their first time directing a film. The actor Qu Chuxiao was a great success with "The Wandering Earth", with a box office of 5 billion, but the box office of his other works did not exceed 400 million. And the heroine Zhang Jianing is a rookie actor, I didn't expect her performance to be so outstanding, it's surprising!
The film is a movie version of the hit series, employing the unique marketing strategy of "snow field". And the New Year's Eve "Snow Field" is considered to be one of the most direct and important increments in the pre-sale of the film!Although some studios chose to change to blowing bubbles, or even canceled the "snow field" directly, this fully shows the pursuit of a sense of ritual among young audiences!
However, as of December 16, the number of refunds for "Twinkle Twinkle Twinkle Star" has exceeded 1 million, and the average refund rate of the two platforms has reached 181%, which is much higher than the usual 2% to 8% refund rate for movies. And the refund rate of "Later Us", which caused a refund storm that year, was only 8 on the first day of release4%。There was even a rather sarcastic new entry on Weibo: "Zhang Wansen, the ticket has been refunded".
Later Us" had a "ticket refund incident" a few years ago, which led to the spread of adverse effects, so some people wondered if the film party had swiped the box office without authorization. However, later this box office water injection incident was not resolved, and it was gradually forgotten. Now, has the box office of "Twinkle Twinkle Twinkle Star" been affected by capital?
Up to now, "Twinkle Twinkle Twinkle Star" has successfully broken through the 200 million mark, and its box office performance far exceeds that of "Goldfinger", "Sneaking", and "Annual Meeting Can't Stop!".", Do Not Disturb 3 and "The Three Teams". However, just like the saying goes, "It's a donkey or a horse, pull it out and slip it", "The Last Night on Earth", which collapsed in word-of-mouth, also experienced an embarrassing situation of box office decline the next day.
With the continuous spread of word-of-mouth, the attendance rate of each movie will change, and whether "Twinkle Twinkle" can have the last laugh, let's wait and see!
Twinkle twinkle twinkle star