On December 15, BYD Song L was officially launched, compared with the pre-sale price of 220,000, 18The guide price of 980,000 yuan made netizens who scolded and scolded a while ago stop tapping their hands on the keyboard.
Why did Di Zi suddenly figure it out, and how could he suddenly set a ** with such a big drop, we have no way of knowing, but we can take a look, after dropping 40,000, is Song L worth buying?
The cheap ones are not as good as it, and the good ones are not as cheap as it
Song L, which has a pre-sale price of 220,000 yuan, encountered Xiaopeng G6 and Zhiji LS6 head-on, even though Song L had many blessings in BYD's "first ride" function, but in terms of battery life and horsepower value, it was still crushed by the opponents of the new forces.
However, in terms of listing pricing strategy, Song L played a "step back and wide sky", put ** into the 180,000 range, and set the more competitive 662km version ** at 20980,000. Under the same battery life, the Song L is cheaper, and at the same price, the Song L has a longer battery life.
The 550km version with a close cruising range, Song L is 30,000 yuan lower than the comparison in terms of "arrival price", which can be regarded as a lower threshold choice, because it only has a 150kw motor in power, which is a little weaker than the opponent, if you want the 230kw version, the cost of buying a car rises to 20980,000 is OK, and it is still 10,000 yuan cheaper than the opponent, which we will say later.
Moving on to 18980,000 entry version, 000 acceleration 85 seconds of car,Daily travel power is enough,At the same time, it has115kW maximum charging power,Although Dizi did not blow 800V high voltage,But Song L is equipped with boost charging technology,The charging speed is actually faster than the Zhiji LS6 entry version"Quasi-500V"。 Even in the configuration, it is the only one in the same class equipped with the main driver's knee airbag, rear side air curtain, CDC variable suspension, original ETC, and it is also equipped with 6KW external discharge, KSong function, rear privacy glass and rear 60W mobile phone fast charging interface.
Compared with the same level, the Song L entry version is also missing, such as this low-end configuration does not have UWB digital key, atmosphere lighting, facial recognition, seat memory and driving assistance convenience functions brought by the lack of high-end intelligent driving hardware. However, with a price difference of 30,000 yuan, these seem to be acceptable, after all, even if it is the entry version, Song L still has a good interior texture, a large space experience and a frameless door and so on, 18980,000 **, people sigh that the "cost-effective" BYD is back.
When it comes to the long-range version of the model, the situation has become more complicated, Song L and Zhiji LS6 provide 600km range, but the price of Song L is nearly 30,000 yuan lower than the latter, the power level is close, and the configuration is less high-end intelligent driving; The Xpeng G6 and Jiyue 01 have made the battery life longer, and the price of the car has also increased accordingly. It is not easy to choose the best model in the price range of 20-240,000 yuan, and it depends on the needs and preferences of consumers.
It's not that Tang EV can't afford it, it's that Song L is more cost-effective
Seeing this, many friends may also have a question, since Song L is so cost-effective, will it squeeze into the living space of their own Tang EV and Song Plus EV? How to choose these three pure electric SUVs under the same brand?
First of all, let's start with the positioning and seating layout of the three cars, the Song Plus EV is positioned as a compact class, the Song L and Tang EV are both intermediate, the Song PLUS EV and the Song L are five seats, and the Tang EV is a seven-seat layout. Combined with the ** of the three cars, you will find that in fact, these three cars are closely connected, 16 190,000 have Song Plus EV, 19 240,000 have Song L, more than 240,000, which is the field covered by Tang EV. Therefore, I think the launch of Song L is more to fill the gap in the BYD brand's 200,000-level five-seat pure electric SUV, and the positioning is just stuck between the two cars, you can understand it as "complete Song", or "Tang's youth version".
So how to choose between the three cars? In fact, it is also very simple, compared with the Song PLUS EV, the main advantage of the Song L is in the driving quality and overall sense of grade. First of all, the positioning of Song L is a level higher than the former, and in addition to the CTB battery body integration technology, front double wishbone rear multi-link suspension form, Song L's high-end models also have Yunlin-C variable damping shock absorbers; So if you pay more attention to the handling and pay more attention to the texture of the chassis, then choose Song L.
Compared with Tang EV, Song L's sense of grade is comparable, but in terms of intelligent configuration, Song L will be more advanced. New configurations such as welcome mode and UWB digital key are currently not available in Tang EV; Moreover, Song L also has more frameless doors and electric rear wings. So in contrast, Song L is more suitable for newborn family users who want to show their personality and want to chase new things, their demand for practicality is not so great, and they don't need to travel with multiple people frequently, 7 seats are not just needed; For them, it's not that Tang EV can't afford it, it's that Song L is more cost-effective.
5 configuration models, how to choose Song L?
Song L has a total of 5 model configurations, how do we choose? Which model is more cost-effective? The entry-level 550km Transcendence type (official guide price: 18.)980,000 yuan) to give the configuration of the basics, we directly from the 550km excellent type (official guide price: 19980,000 yuan) began to look. With less than 200,000 **, the 550km excellent model gives the advanced version of Dipilot intelligent driving assistance, Face ID facial recognition, inductive electric tailgate, 50W wireless fast charging for mobile phones and 12-speaker Dynaudio audio. There are no high requirements for battery life, and friends who pay attention to cost performance and configuration look at this version.
Next is the 662km range of the Transcendence type (official guide price: 20.).980,000 yuan) and excellent (official guide price: 22980,000 yuan), these two configurations are the long-range version of Song L, not only the battery is larger, but the motor power also comes to 230KW, and the comprehensive strength is stronger. Among these two configurations, I personally recommend the excellent type, for the simple reason that an extra 20,000 ** can be exchanged for double the value. On the basis of the 550km Excellence model, the 662km Excellence model of the Song L also adds functions such as a UWB sensorless key, Nappa leather seats, heated steering wheel, and a 50-inch AR-HUD head-up display. In fact, from the positioning of this car and**We can see that users who buy Song L have high requirements for quality, since it is a car bought for experience upgrades, then choose 662km excellent type in one step, endurance, acceleration, and configuration are in place, this version is recommended that you can focus on it.
By the way, Song L also has a dual-motor 602km four-wheel drive excellence (official guide price: 24.).980,000 yuan) optional, this version is more suitable for friends who have high requirements for driving experience, with the blessing of intelligent damping body control system - Yunlin-C, which also makes the four-wheel drive Song L have a chassis texture comparable to that of a million-level car. Recently, the weather has been cold, and there are many friends in the north who ask me whether to buy a car on four-wheel drive, if you want to buy four-wheel drive simply for this, I don't think it's necessary, because the more powerful four-wheel drive version will also slide, it is better to consider buying two-wheel drive to save money to change snow tires every year.
n Reviews:Since the drop of 40,000, Song L has suddenly become the "sweet and sweet" in the B-class SUV, and even some peers have described "Song L after the price reduction is suddenly pleasing to the eye". Judging from the competing products of the same level, this car still has a big chance of winning, first of all, the appearance is really not picky, and secondly, BYD E30 platform, CTB technology and Yunnan-C mechanical quality are full; In the end, the starting price of more than 180,000 ** is also about 20,000 lower than that of competing products.
If you want me to say, this is a depth charge dropped by BYD into the B-class SUV market, and it is also the first time that BYD has faced the reverse pricing of a new power brand. On Song L, we obviously see that BYD has begun to focus on the intelligence, design and energy replenishment efficiency that the new forces are good at, which is to take the path of others, so that others have no way to go.