Analysis of the reasons for the unsalable citrus this year, affected by many factors
Why citrus is not selling well this year.
The main factors contributing to this situation are:
1. The growth of citrus production has caused difficulties in market sales.
Because China is the "year of citrus", the increase in citrus production is very large, resulting in a situation of "supply exceeds demand". As a seasonal fruit, citrus is expanding its production scale, resulting in increasingly intensified market competition, and merchants have reduced prices to seize the market, resulting in some of its fruit trees not listed at all.
2. Climate has an impact on citrus.
Climate is the key factor that determines the growth and development of fruits, as well as the key to their growth and market competitiveness. Yichang is the largest citrus producing area in China, and it is also the largest citrus producing area in China. However, in recent years, the north of China has suffered from severe snowfall, resulting in highway congestion, hindering the transportation of citrus, making it difficult for citrus to enter the market on time, and seriously restricting the sales of citrus. In addition, Henan has recently suffered from severe snowfall, which has hindered the sales of citrus, thus aggravating the problem of unsalable citrus.
3. The variety composition of citrus varieties is unsatisfactory.
The main problem in the production of citrus in China is that the variety layout is unsatisfactory. The planting area of tangerines in Yichang area of Yiling District is large, mainly concentrated in November and December. However, in cold climates, citrus fruits are highly vulnerable, and in severe cases, yields can be reduced. However, due to the unsatisfactory planting of citrus in China, it is very susceptible to cold waves, resulting in unsalable phenomena.
4. Underestimating the sales of citrus.
Due to the underestimation of the citrus market in Yiling District, this is also a factor that causes the unsalable citrus. This year's citrus planting area in Yiling District has increased by more than 5,000 tons compared with the previous year, but because the market demand is not expected to change, this year's citrus planting area has increased fivefold compared with the previous year. At present, the domestic demand for citrus exceeds the supply, resulting in unsalable citrus.
Countermeasures against the difficulty of citrus sales.
To overcome this problem, we should start from the following three aspects.
1. Strengthen the study of the market and the best of the market.
Through the investigation of the marketing situation of citrus, we can grasp the dynamics of the market and adjust the production and product composition of citrus in a timely manner to meet the changing market needs.
2. Optimize the planting structure of citrus and reduce the risk of yield reduction.
Therefore, in the production process, citrus varieties with good cold tolerance should be used to reduce the risk of yield reduction caused by cold and enhance their ability to resist disasters.
3. In order to ensure the timely circulation of citrus, strengthen logistics and transportation.
Improve the circulation efficiency of citrus products to ensure that citrus products can be delivered to the market in a timely and rapid manner. On this basis, the post-harvest storage performance of citrus should be further improved, its shelf life should be extended, and its sales should be reduced.
4. Develop a new marketing network.
In terms of marketing, new marketing methods such as e-commerce platforms and live streaming of agricultural products can be used to improve the degree and sales of citrus, enrich marketing channels, and reduce the problem of unsalable.
5. Increase publicity efforts and enhance customer awareness.
On this basis, more publicity should be made to enhance the public's awareness of citrus products and their purchase intentions. With high-quality commodity information, procurement safety, etc., more customers are willing to buy citrus to increase market demand and reduce unsalable phenomenon.
Personal Summary. Unsalable citrus is not only a major problem faced by the production area, but also an opportunity for improvement and innovation. By increasing market research, adjusting marketing strategies and product composition in a timely manner, and responding to climate disasters and changes in market demand, we can prevent or reduce the unsalable citrus to the greatest extent. At the same time, we should also care about and support the local citrus industry, purchase local high-quality citrus products, and jointly promote the healthy development of the citrus industry. Therefore, we must start from the source, start from the source, start from the source, start from the source, and make efforts to break the "bottleneck" of citrus products and finally achieve the purpose of "win-win".