Shared todayXiaohongshu operatesInformation ".Xiaohongshu Operation Guide to Xiaohongshu in the automotive industry
Content Producer: Xiaohongshu).
Total material: 35 pages.
Featured Content**: Operational Resource Agency
The attention of the automotive category is growing rapidly in Xiaohongshu;The concentration of interest in cars among Xiaohongshu users continues to grow.
The number of people who buy more blue ocean women and the number of people who increase the number of new cars Generation Z = the incremental space of car sales. According to the data of the Ministry of Public Security, in 2021, the number of female drivers in China reached 16.2 billion, accounting for 3368, Xiaohongshu's large number of female users provide the best field for "she marketing" for car brands. The post-90s generation is the main consumer of Xiaohongshu's car content, and at the same time, it is also the main group of car buyers, and the young group contains huge car consumption potential. 57% of Xiaohongshu's car users are distributed in first- and second-tier cities, and cars are an important means of travel, and urban youth have a strong demand for car purchases.
There are relatively few dealers nationwide who have opened Xiaohongshu enterprise accounts. Dealers' current awareness of Xiaohongshu needs to be improved, and their awareness of Xiaohongshu's potential market is relatively weak. The basic capabilities of dealers for Xiaohongshu's account operation are relatively uneven.
Total material: 35 pages.
Featured Content**: Operational Resource Agency