On December 22, the 2023 Annual Brand Conference and Award Ceremony of CCTV's "Great Power Brand" was held in Shenzhen, and Fan Shaohui, chairman of Guangdong Shiwan Winery Group and owner of Chen Taiji Winery, was invited to participate in the conference to explore the future development of Chinese brands and share the high-quality development of Chinese brands with representatives of major brands.
Shiwan Distillery Group (Chen Taiji Winery), as a Chinese liquor winery that has been operating uninterrupted for 193 years, won the 2023 Value Brand Award of CCTV's "Great Power Brand", highlighting the demeanor of a great brand. At the award ceremony, Chairman Fan Shaohui expressed his gratitude to consumers and the organizers of major brands, and said: In the future, Shiwan Distillery Group will continue to practice the corporate mission of "making life happier", carry forward the god of Chen Taiji, share the things of jade ice burning, and brew more and better elegant liquor.
During the conference, Chairman Fan Shaohui shared his views on the future development of the brand with the guests. He pointed out that the key point of the brand's future development breakthrough must be able to bring spiritual enrichment, cultural experience and quality enjoyment to the society and consumers. Just as Shiwan Distillery Group advocates the elegant style of Chinese liquor, it holds a variety of cultural experience activities with six senses, and constantly practices the corporate mission of "making life more joyful".
"Shiwan Jade Ice Roasted Vegetarian Youth" made a wonderful appearance as a wine for the dinner and was highly loved by the guests at the scene.
Brand is the business card of the country, and in today's increasingly fierce competition in the world, China needs a major brand that can demonstrate national self-confidence and have a world pattern more than ever. Since 2018, Guangdong Shiwan Winery Group has been selected as CCTV-1 "Great Power Brand", telling the brand story of Chen Taiji Winery's century-old inheritance and development to the public. As a representative enterprise of Cantonese liquor, in the future, Shiwan Distillery Group will continue to undertake the historical responsibility of revitalizing Cantonese liquor, and take advantage of the rise of a great country to comprehensively promote Chinese brands to the world.