It is said that the "small composition" storm selected by Dongfang is the real version of "News Queen", and the excitement is comparable.
Yu Minhong deserves to have come over in the wind and waves, and dealing with problems is called a quick and accurate ruthlessness.
Actually,The real ruthless person is not always showing people with a high posture, but knowing how to put it away freely.
At the beginning, Yu Minhong lowered his posture and apologized to everyone, saying that he did not manage the company well and took the responsibility on himself first.
Then, two days on the weekend, one big decision a day:
CEO Xiaosun, Dong Yuhui up.
On Saturday, December 16, Dongfang Selection dismissed CEO Xiao Sun, who dropped his mobile phone in the live broadcast room and held a meeting with consumers.
On Saturday night, Yu Minhong and Dong Yuhui appeared in the live broadcast room together, chatting and appeasing them with all kinds of heart-to-heart chats, promising that there would be big adjustments.
Sure enough, Boss Yu did what he said.
The live broadcast preview posted on Sunday night, December 17,Dong Yuhui's identity has become a senior partner of Dongfang Selection.
You see, in just two days on the weekend, Bang Bang Bang handled things well and calmed consumers down.
On the morning of Monday the 18th, ** opened,Dongfang Selection's share price has indeed recovered steadily, you can give an explanation to all shareholders, big and small.
And that's not all.
On the afternoon of Monday the 18th, Yu Minhong was appointedDong Yuhui is the cultural assistant to the chairman of New Oriental Education and Technology Group, and also serves as the vice president of New Oriental Cultural Tourism Group.
Regardless of whether he has real power or not, he is a vice president anyway, and he sounds very proud, and he has coaxed consumers, especially Dong Yuhui's "mother-in-law".
The share price of Oriental Selection also rose 21 on the 18th9%，The market capitalization returned to HK$30 billion.
On the evening of the 18th, Yu Minhong pulled Dong Yuhui and the two of them to broadcast live together
At first, Yu Minhong apologized, saying that he was responsible for the "small composition" incident
Then he began to talk about Dong Yuhui's future work, saying that he would set up an independent studio for Dong Yuhui and open a separate account and live broadcast room.
Dong Yuhui will broadcast live again on December 20, and then he will enter a state of vacation.
The effect of this live broadcast is immediate, and the live broadcast room selected by Dongfang is "30,000 fans in one minute, 100,000 fans in three minutes.
After a series of operations, it is breathtaking.
It's a free business management masterclass.
But you say, did Yu Minhong really make a lot of sacrifices and concessions for Dong Yuhui?
Actually, no.
It seems that Yu Minhong is helping Dong Yuhui earn back face and remove CEO Xiaosun.
But in fact, it did not increase Dong Yuhui's influence in Dongfang Selection.
On the contrary,The series of decisions he made are still "de-Dong Yuhui".
Dong Yuhui has indeed been promoted to management, but the new position is on another independent platform, New Oriental Cultural Tourism, and an independent IP will also be opened.
It means that Dong Yuhui's big IP should indeed be cherished, but Dongfang Selection will not only revolve around Dong Yuhui.
It's also easy to understand.
After all, Dongfang Selection is a listed company, and whether the financial report looks good is the most important thing.
Dong Yuhui's sales account for 50% of the entire Oriental Selection, which is a potential risk from the perspective of the enterprise.
In the capital market, such a business structure can also affect the valuation of a company.
Therefore, Dongfang Selection must gradually dilute the influence of this big anchor and reduce uncertainties.
It's just that the previous CEO was too undignified in the process of implementing "de-Dong Yuhui", and it was not smart to make a "small composition" storm and cause the stock price to plummet.
So,The CEO who can't figure out the situation has to withdraw
But the anchor who is already a monopoly must also be restricted.
In the end, it is to appease the big anchors and fans in the way of promotion + high salary + shares
But at the same time, it also separated the big anchor from the company's main business
The ultimate goal is still to dilute the influence of Dong Yuhui, the only big IP, on the company.
Looking at the final result, Xiao Sun is not a loser, Dong Yuhui is not a win, and only the big boss Yu Minhong really benefits.
After all, after this turmoil, many passers-by went to pay attention to Dongfang Selection in order to eat melons.
Isn't live broadcast just about heat and traffic?
Otherwise, how to raise the stock price?
Yu Minhong also truly deduced what the operation of the big guy is, and he did what he wanted with dignity.
Finally, let's talk about Dong Yuhui's choice.
After the crisis fermented, not only fans and passers-by complained about Dong Yuhui, but many bigwigs also came out to shout for Dong Yuhui.
Luo Yonghao even directly said that Dongfang Selection was "squeezing young people", saying that Dong Yuhui was worth 500 million and was willing to save for Dong Yuhui's personal entrepreneurship.
But Dong Yuhui still chose to stay in Dongfang Selection.
In fact, this choice is not unexpected.
Yu Minhong offered such sincere conditions, his position was promoted to management, high salary + shares, and the people who made trouble were removed
The face is in place, of course I won't leave.
Dong Yuhui himself said that he prefers culture and education to live broadcasting, and the establishment of a new studio will not affect the operation of Dongfang Selection, but also give him some independence and space.
Xiao Dong's answer is really decent enough.
But I don't think it's necessarily a good thing.
With Dong Yuhui's personality and temperament, he is destined to not become the second Li Jiaqi.
Of course, he doesn't have to be Li Jiaqi.
Everyone's success is irreproducible.
Therefore, Dong Yuhui may not be able to become the top anchor, and even he will not choose to go out alone like Meng Yutong.
However, he will also be the unique Dong Yuhui.
Not everyone is suitable to start a business and be a boss, and it is not only necessary to be a boss to be successful.
With the treatment given to Dong Yuhui now, he can at least achieve financial freedom
Moreover, doing what you love is still a job, so why not do it?
This time the turmoil of watching the Oriental Selection can be called a real workplace observation program, and it also gives everyone a glimpse of all kinds of workplace truths.
That is,Don't be easily carried away by all kinds of voices, and understand your inner needs is the most important thing.
Some people like challenges and like to continue to achieve greater success, then he is suitable to be a boss
Some people like to be stable and like to entertain themselves in their own one-third of an acre, so he is actually more suitable for part-time work.
There is no need to envy others, everyone has their own rhythm and time zone.
If you can really know yourself and choose the path that suits you best, you have already won most people.
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