National Treasure Guardian Program BYD s cultural covenant with history

Mondo Culture Updated on 2024-01-30

The whole world is speaking Chinese, and with the development of the country, the treasures of Chinese history have appeared more frequently in the field of vision of friends around the world.

As a cultural promotion officer, BYD, a national enterprise, has joined hands with the "China National Treasure Conference" and the "National Cultural Relics Crime Clue Reporting Platform" to combine its own propaganda power to discover the beauty of national treasures, help promote national treasures, and awaken our awareness of cultural relics protection.

When I participated in the event, I not only saw the treasures of China's traditional culture, understood the history behind each national treasure, and improved the awareness of the protection of lost cultural relics, but also felt that BYD, as a national enterprise, not only pays attention to the transmission of Chinese culture and Chinese power, but also fully demonstrates the understanding and practice of social responsibility as a well-known enterprise. As the responsibility of the times and the model of the enterprise, BYD deserves it.

Through the promotion of national treasures to the greatest extent, more people can enhance the protection of lost cultural relics, gain an in-depth understanding of traditional culture, and let the excellent Chinese culture be spread and inherited. As a Chinese car company, BYD also attaches great importance to the inheritance of culture.

In the BYD Guochao Experience Exhibition Area at the event site, the models of the Dynasty series and the Yangwang U8, in my opinion, are very typical representatives of inheriting Chinese culture.

BYD's Dynasty series models incorporate elements of national tide and adopt the naming of historical dynasties, naming models after "Qin, Han, Tang, Song, and Yuan", continuing the ancient history, integrating with modern technology, and shaping a new Chinese culture.

The body adopts the "dragon face" design, which incorporates the shape of the Chinese dragon. The taillights adopt the "Chinese knot" shape, and also use different Chinese knots, such as the taillights of the new model Song L, which adopts the "Ruijie" in the Chinese knot. After lighting, the design essence of traditional culture is restored.

Thousands of mountains and emeralds, silver glaze white, and twilight mountain purple are inspired by ancient poems, and even the color naming is also full of cultural romance.

Yunman is the top travel vehicle to describe the ancient immortals, and BYD named the industry's first new energy exclusive intelligent body control system here, which can be said to highlight the traditional culture from every detail.

The logo of Yangwang is inspired by the word "electricity" in the oracle bone inscription, and the collision of high-end technology new energy trams and the oldest culture has a cool sense of reversing time and space.

It is rumored on the Internet that China is a "big Yiwu", but BYD is as big as the body and machine, and as small as the operation language of all Chinese characters, which demonstrates the strength of Chinese historical civilization and China's intelligent manufacturing. Made in China, Made in China!

The inheritance of excellent Chinese culture is not only a spiritual inheritance, but also a inheritance in the daily life of the public like BYD. Chinese culture has gone to the world, and BYD has also gone to the world, hoping that our history and culture and BYD can be "more and more internationalized" as the lyrics say!

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