Longfor has also exported a business manager to the industry.
In the real estate industry, there are a few companies whose talents are particularly popular and are often poached by other companies to be executives, among which Longfor is the most poached company among almost all real estate companies.
Brother Tao has also introduced many cases of Longfor talents jumping jobs before, from general manager, to customer research, marketing, design and other functions, it can be said that every line of Longfor is very popular with peers and has been widely hunted.
Recently, Brother Tao heard that a senior person in Longfor's business management systemQi Qi, the former commercial director of Longfor North China, has joined Vanke as the head of block asset management in the development and operation headquarters.
There are two things to look at about it:
First, in recent years, Longfor's business management system has exported a number of commercial or asset management leaders to the industry, becoming a commercial "Whampoa Military Academy";”
Second, Vanke has recently frequently introduced external managers, hoping to promote the upgrading of organizational capabilities through talent upgrading.
Qi Qi, born in June 1982, holds a bachelor's degree from Capital University of Economics and a master's degree from the University of Utah Business School.
After returning to China in 2008, she joinedCapitaMall CommercialHe is responsible for investment and asset management in North China, and has worked at CapitaLand for a total of 7 years.
In 2015, she joined with Li Nan, the former president of Longfor CommercialLongfor Commercial, has served successivelyDirector of Asset Management Department, Head of Business Investment Development Department, Head of Asset Management Departmentand other positions, and has rich experience in system construction and management in asset management.
In 2023 she will be transferredHead of North China Region of Longfor CommercialHe was responsible for the business management of 7 cities in North China until he joined Vanke shortly after leaving in the fourth quarter of this year.
It should be said that her overall resume is quite goodCapitaLand has been around for 7 years and Longfor has been for 8 years, and both companies are leading commercial real estate companies.
CapitaLand is a mature business pioneer who has experienced the process of building the entire business system from small to large in Longfor, and the quality of experience is extremely high.
This time, she joined the development and operation headquarters of Vanke, and Brother Tao thinks it should beThe large number of commercial assets accumulated in Vanke's real estate development sector requires more professional management.
You must know that although Vanke has a professional business management company, SCPG Group,However, SCPG usually does a large shopping mall, and does not touch small and medium-sized commercial buildings and office buildings.
But in fact, there are a lot of such small and medium-sized commercial and office assets in VankeIt needs to be managed by Vanke Real Estate's commercial and real estate company.
Taking Vanke Shanghai Commercial Property as an example, it currently manages many commercial and office projects such as Shanghai Sky Vanke Plaza, Xuhui Vanke Plaza, Binjiang Vanke Center, Hongqiao Vanke Center, Huanglong International Center, etc.
Moreover, judging from the current and future trends, many of Vanke's development projects have a large amount of commercial facilitiesFor example, Brother Tao went to participate in the Vanke Shanghai Ideal Place event last week, which is the annual red plate in Shanghai, which has sold more than 10 billion yuan, and the core selling point is the mix of commercial and residential.
Therefore, Vanke's real estate development sector not only has accumulated an astonishing amount of various commercial assets at present, but will also increase more and more in the future, and is indeed in urgent need of professional management.
According to Tao Ge, unlike SCPG Group, which focuses on business, Vanke Commercial & Investment Company is still attached to the real estate system, so there is still a significant gap between it and urban commercial companies such as SCPG and Longfor China Resources in terms of operating efficiency.
However, with years of accumulation,The asset foundation of Vanke Commercial Investment System is still abundant, and through professional operation and management, it should be able to release huge potential.
Therefore, the introduction of experienced talents also means that Vanke will pay more and more attention to the management of commercial assets and make efforts in the direction of asset management in the context of the overall transformation of the industry.
It is worth noting that this is not the first time that Vanke's development and operation headquarters has introduced external managers this year.
As recently as October, Brother Tao also reported,Zhou Yiqun, former president of CIFI Jiangsu, joined Vanke's development and operation headquarters to be responsible for investment and operation.
It is not difficult to see from the successive introduction of industry masters,Vanke is becoming more and more open and actively changing, promoting changes in organizational capabilities by attracting outstanding talents, and avoiding restlessness.
As one of the benchmarks of commercial real estate, Longfor's achievements in the country are obvious to all.
In recent years, on the one hand, Longfor Business has been reforming itself, and on the other hand, it has also been poached by its peers, exporting several business executives.
A few months ago,Li Nan, senior vice president and general manager of the commercial real estate department of Longfor Group, retired, and Bao Wei, former general manager of China Resources Vientiane Life South China, took over.
In Brother Tao's view, instead of promoting from within, he poached people from China Resources, which means that Longfor's commercial system intends to upgrade and adjust to the high-end, so as to better benchmark with China Resources Mixc.
When Longfor is learning from China Resources, more real estate companies are also poaching to learn from Longfor.
In 2021, he was the former deputy general manager of Longfor CommercialXiao Hongweito joinHongyang Commercial served as the commercial president(Deceased).
In 2021, the former Longfor Commercial South China Regional HeadquartersZhang Jianhuato joinTimes Real Estate is the commercial president, and then skip toChina Shipping is the Deputy General Manager of Commercial.
In 2021, he was the former general manager of Longfor Commercial Investment Promotion and Operation CenterTian Kunto joinLogan Commercial served as Vice President of Commercial;
In 2021, the former Longfor Commercial East China Regional HeadquartersGao Yanyuto joinZhongnan Commercial served as the commercial president.
In 2022, he was the former general manager of Longfor Commercial InvestmentWu Leito joinRongtong Real Estate is the general manager of the commercial division.
In 2023, he will be the former deputy general manager of Longfor CommercialZhang Xito joinAegean Group is the Chief Commercial Officer.
In 2023, the former Longfor Commercial West China Regional HeadquartersPeng Peixito joinCIFI Commercial is the Chief Commercial Officer.
Coupled with Qi Qi, who jumped to Vanke this time, it can be said that Longfor has become the successor to WandaThe real estate industry is the new generation of commercial "Whampoa Military Academy".
In Tao Ge's view, as the real estate development business faces significant bottlenecks, commercial asset management will become the second curve that real estate companies must pay attention to and improve.
In recent years, leading enterprises such as Vanke, China Merchants and China Overseas have been growing by leaps and bounds in their commercial strength, and they have the momentum to catch up with Longfor and China Resources.
Therefore, high-quality talents in the commercial field will also get more development opportunities, and commercial real estate will also usher in more fierce competition.
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