In July this year, a café in Shanghai operated under the name of "doi coffee", and was subsequently investigated by the Huangpu District Market Supervision Bureau for suspicion that its store name and coffee product name were marketed with the theme of three vulgarities.
A few days ago, it was reported that the store was fined 30,000 yuan by the Shanghai Huangpu District Market Supervision and Administration Bureau for selling goods that violated public order and good customs. The topic of the day The topic of the doi café being fined 30,000 yuan for vulgar marketing immediately appeared on Weibo hot search, causing heated discussions.
Doi Cafe.
Do feature
You can't play with individuality without boundaries
The reasons for the punishment show that in July this year, the party used "doi coffee" as the name of the store on the online channel to operate, and the names of coffee drinks such as "** latte", "doi American" and "erotic espresso" in its electronic menu contained words that violated public order and good customs.
At the time of the incident, the parties had sold a total of 170 cups of the above-mentioned drinks through online channels, with sales of 2,35041 yuan, an average of 13 per cup$8. The parties have rectified the names of the above-mentioned coffee drinks.
In view of the fact that the parties' illegal acts have caused a relatively large range of public opinion on the Internet, caused a relatively serious negative social impact, and have relatively serious harmful consequences, the Shanghai Huangpu District Administration for Market Regulation has decided to impose a heavier punishment on the parties.
In accordance with the relevant provisions of the Measures for the Supervision and Administration of Online Transactions, in accordance with its provisions;Where laws and administrative regulations do not provide for it, the market regulation department shall order corrections within a set period of time in accordance with its duties, and may impose a fine of between 5,000 and 30,000 RMB", and decided to order the parties to make corrections and impose a fine of 30,000 yuan.
The store involved. According to the person in charge of the restaurant, the café continued to operate after changing the name and menu, but later closed again due to bad business, and is no longer doing so. When asked whether the fine had been paid, the other party did not respond, but mentioned that "the store manager has not mentioned that he has any intention of applying for reconsideration".
At that time, when the owner of the restaurant was asked why it was so named, the person in charge of the café responded: "I didn't think about it that much at the time. ”
Closing the door did not escape punishment
In July this year, the above-mentioned coffee shop attracted ** attention because of its store name and the name of coffee drinks. Subsequently, the store was investigated by the Huangpu District Market Supervision Bureau on suspicion of "vulgar marketing".
According to the online trading platform, the store will register on the platform in July 2023, and there are many drinks named "DOI American", "*Latte" and "Erotic Concentrate", with the unit price of each drink ranging from more than ten to twenty yuan.
The name of the coffee shop in question.
Regarding the comments of netizens questioning the coffee shop's marketing with the theme of three vulgarities, the store responded: First of all, the netizen has not bought coffee in the store, which is a malicious bad review or a bad review from peers;Secondly, only vulgar people think of vulgar culture, Shanghai is a very inclusive city, "you don't need to scold everyone if you think it's bad, this is normal culture." ”
After several rounds of conversations, netizens said that they had reported it to 12345. Subsequently, on various online trading platforms, the coffee shop was removed from the shelves and could not be searched.
In late July, the Huangpu District Market Supervision Bureau issued a notice saying that "a coffee shop in Shanghai was vulgar marketing", and its product name contained content that violated public order and good customs, and the store was suspected of violating the relevant provisions of the "Measures for the Supervision and Administration of Online Transactions" to file a case for investigation.