If you are a native of Henan, or you have been to Xuchang, Xinxiang and other places in Henan, you must have heard of or experienced a magical supermarket - Fat Donglai. With its unparalleled service, high-quality goods, conscience and humanized management, this supermarket has won the love of countless customers and employees, and even business tycoons such as Ma Yun and Lei Jun are full of praise for it.
Recently, Yu Donglai, the founder of Fat Donglai, revealed some amazing data and details in an interview with **. He said that this year's revenue is expected to exceed 10 billion yuan, and the management has achieved 190 days of leave. As soon as these words came out, they sparked heated discussions among netizens, some people lamented Fat Donglai's success, some people envied Fat Donglai's welfare, and some called on Fat Dong to come to his city to open a branch.
So, what kind of supermarket is Fat Donglai?How does it keep customers happy and employees happy, while maintaining a good level of profitability?This article will reveal the charm of Fat Donglai for you from the following aspects.
Fat Donglai's service can be described in one word, that is, "meticulous". In Fat Donglai, you can enjoy a variety of intimate services that will make you feel like home. Here are some of the highlights of Fat Donglai's service:
There are as many as 6 types of shopping carts in Fat Donglai, from baby shopping carts, children's shopping carts to elderly shopping carts, covering the whole group, from small shopping carts, basket shopping carts to hand-held shopping carts, covering all purposes, which can be described as fine. If you want to shop quietly alone and don't want to be disturbed by the ** staff or other people, you can hang a "Do Not Disturb Shopping Sign" on the shopping cart.
Fat Donglai's product categories are very complete, from food, daily necessities, clothing, electrical appliances, books, toys, etc., as well as self-developed wine and other special products to meet the diversified shopping needs of customers. The quality of Fat Donglai's goods is also very guaranteed, if you buy a product that you are not satisfied with, no matter what the reason, as long as you are not satisfied, you can return it. Even if there is only one piece of cut fruit left, it can be returned, thus forcing employees to improve their ability to select products.
Fat Donglai's ** is also very fair, not only there are affordable goods to attract ordinary consumers, but also higher-end goods to maintain consumers with strong purchasing power. The former provides the reputation of Fat Donglai, making Fat Donglai very well-known, and the latter contributes profits to make Fat Donglai develop healthily. Fat Donglai will also adjust in time according to market changes**, and even during the epidemic, all vegetables are sold at the purchase price, and no profit will be added.
Fat Donglai's service is not only reflected in the goods, but also in various details. For example, due to the hot weather and high temperature, in order to ensure the quality of the goods, Fat Donglai provides customers with free ice packs at the exit of the cash register. Next to many goods that need to be refrigerated, Fat Donglai has such a reminder sign, and is equipped with self-service ice filling stations next to the cash register and at the exit for consumers to use.
Fat Donglai's service also extends beyond the supermarket. For example, if you buy a big refrigerator in Fat Donglai Electric, but you can't go up the stairs at home, Fat Donglai seven or eight after-sales people remove the staircase railing to hang the refrigerator up, then dismantle the door, install, and then restore, and don't charge a penny, and when you leave, you will pay 200 yuan for the old refrigerator. A few months later, you were refunded more than 2,000 yuan for Fat Donglai's activities. This kind of service is very impressive.
Fat Donglai's service is also reflected in the respect for employees. If you encounter unsatisfactory service in Fat Donglai, you can also get a bonus of 500 yuan if you make a complaint**, because Fat Donglai thinks that the complaint is helping them improve the service. And if you shout and accuse employees on the spot, this is a serious act that hurts personality and dignity, and Fat Donglai will give employees 5,000 yuan in moral compensation. This approach not only solves the demands of customers, but also protects the legitimate rights and interests of employees as "people".
The employees of Fat Donglai can be said to be the happiest group of people in the industry. Not only do they enjoy above-average pay, but they also enjoy a variety of benefits and care that fill them with a love of life and motivation for their work. Here are some of the benefits highlights of Fat Donglai::
The salary of Fat Donglai's employees is about 2 times that of the same industry, and Yu Dong said that everyone should be able to afford a house in the city, middle and high-level cadres, one person and one car, and one person and one villa. Fat Donglai will also give different bonuses and shares according to the performance and contribution of employees, so that employees feel that they are the owners of Fat Donglai, rather than part-time workers.
Fat Donglai's employees are also very relaxed on vacation, and Yu Dong said that everyone should enjoy life and not work for the sake of work. Fat Donglai's management can take 190 days off per year, and employees can take 120 days off per year, and if employees don't want to go to work and ask for leave, they are not allowed to take leave. Fat Donglai will also regularly organize employee travel, training, dinner and other activities to enhance the relationship and team spirit between employees.
Fat Donglai's employee benefits also include a variety of guarantees and care, such as medical insurance, endowment insurance, housing provident fund, birthday gifts, holiday gifts, wedding and funeral subsidies, children's education subsidies and so on. Fat Donglai will also pay attention to the physical and mental health of employees, and provide free physical examinations, psychological counseling, gyms, libraries and other facilities, so that employees can enrich themselves after work.
The success of Fat Donglai is not only based on high-quality service and welfare, but also on continuous innovation and change, so that it can always maintain its leading position in the supermarket industry. Here are some of Fat Donglai's innovation highlights:
Fat Donglai's innovation is reflected in the insight into the market, they can accurately grasp the needs and preferences of consumers, and launch some products and activities that are in line with the trend of the times and local characteristics, such as wine, Fat Donglai Cup, Fat Donglai Dajing, etc., so that consumers can experience fun and surprises while shopping.
Fat Donglai's innovation is reflected in the use of technology, they can use the Internet, big data, artificial intelligence and other advanced technologies to improve their operational efficiency and management level, such as ** ordering, unmanned cashier, intelligent shelves, intelligent sorting, etc., so that consumers can enjoy a more convenient and intelligent shopping experience.
Fat Donglai's innovation is reflected in the exploration of models, they can flexibly adjust their business models and strategies according to different markets and consumers, such as community supermarkets, rural supermarkets, e-commerce supermarkets, etc., so that consumers can find Fat Donglai in different scenarios and environments.
Fat Donglai is a supermarket that is the envy of the people of the whole country, it has won the love of countless customers and employees with its unparalleled service, high-quality goods, conscience and humanized management, and even business tycoons such as Ma Yun and Lei Jun are full of praise for it. The success of Fat Donglai is not only based on high-quality service and welfare, but also on continuous innovation and change, so that it can always maintain its leading position in the supermarket industry. The story of Fat Donglai has brought us a lot of inspiration and touching, and also made us have more expectations and imagination for the future supermarket.
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