Keyword analysis is a very important skill, the first step of SEO, which directly affects the final result of SEO. Doing a good job of keyword analysis can help you better understand the needs and interests of your users and provide more valuable content. Today, we will introduce you to several commonly used keyword analysis methods to help you better select and optimize keywords.
Method 1:Analysis of user needs
Understand the needs of users and their search Xi, so as to layout the corresponding keywords according to the size of the demand, and meet the demand through keyword analysis. You can use search engine drop-down box prompts, search engine related search prompts, index demand graphs, etc. for analysis.
Method 2: Correlation analysis
The relevance of keywords is the basic needs of products and services that meet the user experience, and if there is no relevance of keywords, it will lead to a very low conversion rate of core services, and keyword relevance is based on the company's market positioning and the company's products and services for keyword mining and extension. It can also be analyzed by using search engine drop-down box prompts, search engine related search prompts, and index demand graphs.
Method 3: Competitive analysis
Keyword competition analysis is to analyze the difficulty and estimated time of the keyword to rank with peers in the search engine display results. The keyword competition analysis mainly focuses on the index, business value, number of long-tail words, and the number of inclusions
1. Index analysis: The size of the index is an indicator to judge the search volume of a word. According to the index of keywords, the optimization difficulty of a word can be judged, and the higher the index, the greater the optimization difficulty.
2. Commercial value: Users enter through keyword search, and the conversion rate of different keywords is not the same, so focus on keywords with high conversion and high commercial value, rather than some keywords with large search traffic, large competition and low conversion rate.
3. The number of long-tail words: The number of long-tail words can also reflect the difficulty of keyword optimization, and the number of long-tail words is often proportional to the difficulty of optimization.
4. Inclusion analysis: the number of inclusions (indexes) to a certain extent reflects the number of user needs of keywords, the higher the inclusion, the more homogeneous content, and it is necessary to make a breakthrough in the quality of the content to obtain search rankings, if the quality of the content cannot keep up, the probability of obtaining rankings is not high.
Method 4: Competitor Analysis
Keyword competitor analysis mainly analyzes competitors from the aspects of **, webmaster weight, domain name age, number of keywords, number of backlinks, number of inclusions, core words, etc., so as to understand the competition situation in the industry and prepare for the next step of keyword optimization strategy.
1. The number of SEM bidding participants: The number of SEM companies participating can indirectly reflect the degree of keyword competition and the commercial value of keywords.
2. Competitive SEO data analysis: Analyze the SEO comprehensive data of competitors related to keywords, ranking on the first page If it is a large platform or SEO comprehensive data indicators are very high, and then combine them with their own data indicators for comparison, if the gap is relatively large, the probability of related keywords ranking in the short term is low.
3. Content quality analysis of competing products: content quality is the core factor of search ranking, and high-quality content quality can easily enter the first 3 pages of the search results page.
Method 5: Trend analysis
Keyword trend analysis prepares you for finding long-term quality index terms versus potential index words. The long-term search volume of high-quality index words is relatively stable, which can bring sustainable potential users to **, and potential index words refer to words that have not yet been indexed, but have high user search behavior, which can bring incremental search users to **. Keyword trend analysis can be analyzed using search engine drop-down box prompts, search engine related search prompts, exponential trend research, Google Trends and other tools.
As the saying goes, the devil is in the details, and a keyword that isn't very qualified can make our SEO lose everything. Hopefully, the introduction of this article will help you better conduct keyword analysis and achieve the desired SEO results.