If there are no surprises, in two more days, Xiaomi cars will inevitably appear in the public eye. And the biggest surprise is that according to Lei Jun himself, this press conference did not have a real car, but only released technology.
When a group of invitations appeared in the ** ticket circle, the "technology conference" made people wonder about life, could it be that in the field of automobiles, Xiaomi launched original technological achievements?**Obviously, I didn't see it, so people can't help but look forward to the release of the results on the 28th, and for those who pay attention, the effect is directly full.
Chips are obviously not very good, if a private enterprise can solve this problem, it is not afraid of any Meiliu neck.
On the 24th, it was also reported that "14 core members of Xiaomi's participation in the chip company" were due to infringement of chip technology trade secrets. Xiaomi also responded urgently, saying that it was a normal investment, but Xiaomi was not the main investor.
Could it be a breakthrough in software?
This doesn't seem to be very likely, after all, MUI hasn't made any decent applications for so many years. Mi Chat should be counted, but it has been withdrawn early before WeChat. Therefore, the main content of this press conference is really full of suspense.
1.Lost value for money
Could it be that Xiaomi's strategy is no longer to "knock the ** down"?You must know that this is the most hard-resistant food at the moment.
As we all know, Xiaomi used to be a mobile phone manufacturer, and before Xiaomi, Xiaomi was just a raw material for making porridge. After Xiaomi became a mobile phone, many people regarded Boss Lei as a "butcher", although the low price of pre-sale was not much different from the market price when the real machine arrived, but a grain of millet had disturbed the "spring water" of this pool.
After the high-end of Xiaomi mobile phones, the so-called "success" of diversification did not really tap the hearts of mobile phone refugees.
A few days ago, Xiaomi Auto leaked secrets, and Xiaomi Auto then released a message, saying that it would defend its rights, and according to the confidentiality agreement, Xiaomi Auto will receive 3 million compensation. The incident quickly went to both ends, on the one hand, some netizens said that Xiaomi directed and acted by itself, and on the other hand, Xiaomi said that it was not done by itself. Regardless of who is leading this matter, in short, this similar bridge has already happened in the mobile phone business, so it is not new. A ** does not produce much waves, but is the manufacturer's hugging pipa, which makes people talk about it.
I thought that all eyes were on it, and a press conference would trigger an unprecedented increase in the new energy vehicle industry"What does a Xiaomi car look like when it comes to fever?"It has become the main speculation range in the industry and outside the industry. But there are many signs of how unrealistic these ideas can be.
2.Goods are sold for a piece of skinOnce in the mobile phone business,Xiaomi's "travel of a steel plate"Achievement of the famous scene of the classic press conference,Peers didn't expect that,In terms of hype material,Xiaomi has a natural ability,This kind of poetic expression,Apple can't do it,Another unconvinced Luo Yonghao is also willing to bow down。
Apple has always been a material party, since the mobile phone has made a fortune, Apple's pursuit of materials, from glass to aluminum plates, domestic manufacturers once out of reach.
Xiaomi understands this essence, and immediately jumped into the field of stainless steel, and continued to sacrifice ceramics and other materials when the high-end machine was soaring. On the other hand, Apple, now it is by no means the apple of the year, and under the offensive of Xiaomi material, it is about to bow down. In addition, Musk in the electric car industry is definitely the biggest expert in playing with materials, and the whole body of the cyber pickup is made of steel plates, especially bulletproof, and it definitely surpasses the global car dealer players in terms of material.
Xiaomi car is so cold to develop a development project, the material must make a fuss, such a good opportunity, such a prominent ability, such a poetic expression, if you don't put some effort on it, it will be a waste of this innate ability.
3.What?Autonomous driving?Looking at some ** people in the market, they believe that the advantage of Xiaomi's electric car lies in autonomous driving, which is really shocking.
If these capabilities are not integrated by manufacturers, or if there are good partners, it is impossible for Xiaomi to kill out of thin air alone. The basic technical capabilities of autonomous driving are nothing new in the industry, and they are nothing more than a pile of sensors and feedback systems. How is it possible for Xiaomi to make its own unique intellectual property?It's genetically blank.
Xiaomi has not made its own system, MIUI is just a modification of Android, and Tesla, which is known for its autonomous driving, has also been falling in this regard, why does Xiaomi dare to come out. It is not too late for the Xiaomi electric vehicle project to be established, but it has also been delayed again and again, so that when the news of Xiaomi car came out, it lit up the attention in an instant.
Judging from the operation of Xiaomi mobile phones, it is the only way for Xiaomi cars to build high-end with stacked materials, and the advantages of configuration are not yet visible, but presumably Lei Jun will have different ideas from other manufacturers, therefore, the technology conference is worth seeing, at least it is worth watching a lively one, but this kind of thing, consumers must be different in choosing and buying a mobile phone, besides, this kind of thing is not a mass consumer product, no. If you don't have electricity, you can actually hold up the façade if you buy oil.
Therefore, there is still a big gap between it and Tesla and other manufacturers in terms of consumption show-off.
However, the news of the press conference has been blown out of the street, and then it will be a pity to see the performance of Xiaomi cars, there is no real car, even if there is a real car, according to the operation routine of **, there is no car for half a year, so, Xiaomi is in a hurry to open this conference The more important significance is not something else?
Traditional car companies will generally launch a concept car at a large-scale event such as an auto show, that is, only the shape of the concept, but can not run on the road, the meaning of this release is to make everyone feel cool and have thoughts, because no matter how many years later, you will not see the concept car of the year, because the concept car is fashion, will not be really mass-produced, after all, there are few people who can afford it.
Xiaomi Auto, which only releases technology and does not release cars, to put it bluntly, is also a bit of a thought, I hope this is not the case.