Liu Qiangdong leads the wave of low prices, breaks through key nodes, and promotes innovation in China's manufacturing industry
Liu Qiangdong returned to the front line of JD.com and led the wave of low prices.
After Liu Qiangdong returned to the front line of JD.com, he severely criticized the development path within JD.com and emphasized"Low price is the only basic**"The importance of the matter. He established the low-price strategy as the first criterion of JD.com, and took low price as the core competitiveness of JD.com. The success of this strategy is due to the key card in Liu Qiangdong's hand - JD manufacturing. As a lifestyle brand independently launched by JD.com,"Made in JD.com"Promote the development of China's manufacturing industry in the direction of low price and high quality, make qualitative changes to mass products, and meet the quality consumption needs of consumers with the lowest quality. Relying on the strong traffic of the JD platform, JD Manufacturing is able to deliver products to consumers, making them recognized and welcomed in the market. Liu Qiangdong's low-price strategy not only reduces the quality of brand merchants, but also creates more affordable products for users through the development of its own brand, which helps to improve the quality of life of people across the country.
Made in Beijing-Tokyo: Liu Xiaoqing's business card.
As JD.com's own brand, JD Manufacturing adheres to the development concept of low price and high quality, and is committed to providing consumers with a quality experience within the budget and unexpectedly. The brand has achieved great success in recent years and has been recognized by the market. For JD Manufacturing, traffic is its biggest advantage. The continuous flow on the Jingdong platform allows the products manufactured by Jingdong to come to consumers through high-intensity **, in comparison, Xiaomi's Mijia, Huawei's Zhixuan and other brands cannot be compared. In addition, JD Manufacturing also pays attention to product quality and actively promotes the development of China's manufacturing industry. For example,"Made in Beijing-Tokyo"The high-speed smart hair dryer of Ness has attracted many consumers with its excellent cost performance, and its ** is only half of that of other domestic brand hair dryers, but its performance and quality are not inferior to international famous brands. In addition, the graphene floor heater manufactured in Beijing-Tokyo is also a product that has attracted much attention, which uses advanced graphene materials, has good thermal conductivity and stability, heats up quickly, and can also release negative ions to purify indoor air. The development and promotion of these products not only lowers the threshold for consumers to buy high-quality products, but also promotes the development of China's manufacturing industry in the direction of low price and high quality.
Lewis's low price strategy and quality path.
Liu Qiangdong's insistence on low prices is not only reflected in the suppression of **business** and the promotion of the development of its own brand, but also in the entire operation system of JD.com. Low price does not mean sacrificing quality, but requires products to have good quality and performance while maintaining the best advantages. This is also the development direction of JD.com, the combination of low price and high quality, allowing users to create an unexpected quality economic experience. Liu Qiangdong's low-price strategy is not only to win the first battle, but also to keep up with the trend of consumer quality improvement. Consumers' requirements for products are not limited to **, but the pursuit of more, better quality, more economical products. It is through the low-price strategy and quality route that Liu Qiangdong has met the needs of consumers and won long-term supporters.
My thoughts and summary.
The wave of low prices led by Liu Qiangdong is not only of great significance to the development of JD.com, but also has a positive role in promoting the rise of China's manufacturing industry. The low-price strategy can help China's manufacturing industry reduce costs, improve competitiveness, and promote product quality and technical improvement. Through the low-price strategy, Liu Qiangdong has created a new consumer culture in the market, popularized high-quality products to more consumers, and successfully improved the quality of products. At the same time, the low-price strategy has also given Chinese consumers more choices, so that better products can enter thousands of households. As consumers, we must consume rationally, and while pursuing a balance between quality and profit, we must not only enjoy the benefits brought by low prices, but also put product quality and sustainable development in the first place.