Young people are somewhat rebellious, or in the popular phrase, "born to rebel". Recently, on social platforms, young people have been squeezing with a vengeance3The topic of 5 points hotel rushed to the hot search, and people couldn't help but feel this way.
It turned out that netizens uncharacteristically raised the banner of "low-scoring restaurants may be more delicious", as if they were the same as the high-scoring restaurants that were once crowded, and the Internet celebrity restaurants would rather queue up for a day and a night to eat, judging as two groups.
In the hot search square, many people are like bosom friends, sharing their "adventures" in low-scoring restaurants, claiming to have found a real treasure restaurant. Someone shared their experience, in fact, "35 points - 42 points is the best".
Some people look for a family on the side of the road, and the number of people is low, and the result is unexpectedly delicious, "absolutely". "I have eaten a restaurant in Fuyang, and I have killed many Internet celebrity restaurants in Hangzhou in seconds" "I found that Internet celebrity restaurants are not delicious, but small restaurants are not bad" ......Similar comments abound.
In the hearts of young people, the high-scoring restaurant that used to be crowded out of their heads and wanted to go to it began to have a bad reputation overnight, and the high-scoring restaurant probably felt stabbed in the back for a moment - "I was determined to say good, but I turned my head and fell in love with someone else." ”
Young people really say that they will change, and this year is especially obvious, "reverse consumption" has become the main line of consumption for many people, and this time the reverse fall in love with low-scoring restaurants is obviously a big performance.
Similar phenomenon among young people, from the spring has been popular to the current reverse tourism, May Day everyone does not go to popular attractions, reverse to eat Zibo barbecue, National Day Internet celebrity attractions are no longer beautiful, a number of niche scenic spots are unexpectedly out of the circle, more often the domestic "small airport" passenger volume has increased significantly ......The attitude of young people is on full display.
Shopping consumption is the same, in the past, many people were Xi buying on big platforms, but this year's discount retail track, which was quite "unpopular", is extremely lively. Adi and Nike can pick up 4 pieces of Adi and Nike with 6% off, and many stores can hardly get their feet, and it will take consumers more than 1 hour to find a parking space......
*, it is Vipshop that has begun to faintly turn red. This year, many people's mobile phones are no longer only loaded with Tmall JD.com, but also with e-commerce such as Douyin and Vipshop. According to Vipshop's third-quarter financial report, the number of active users is 42.5 million, and the number of orders is 179.9 billion, a year-on-year increase of 69%。
Since December, warm clothing and ** accessories have become popular, and more and more consumers have paid more attention to discounts. According to data from Vipshop, domestic brands such as Bosideng, Snow Fly, and Duck Duck led the down jacket market, and the sales volume of Snow Fly increased by 72% year-on-year. The sales volume of pricing ** increased by more than 20% year-on-year, and the wedding ** jewelry increased by more than 54% year-on-year.
In the past, young people were not very interested in discounts, but this year they are particularly up-and-out, focusing on an attitude reversal. But this is not because young people are "rebellious", but because they are more rational. In the past, many people were mired in consumerism, but now they have seen the truth rationally. Whether it is falling in love with low-scoring restaurants, niche tourist destinations, or discounting retail that was once unpopular, it is because they see the essence of consumption and pursue consumption more pragmatically.