In 2023, consumer trends are changing dramatically. At present, rational consumption has been deeply rooted in the hearts of the people, and social elites have begun to return to rationality, with higher requirements for quality and practicality. At the same time, they have also begun to lean towards domestic products, viewing domestic brands such as Huawei and Xiaomi as the first choice for high-end technology products.
No longer worshipping foreign people, this is the current attitude change of young people. In the past, foreign brands used to be their target and synonymous with fashion. But now, more and more consumers refuse to blindly pursue premium foreign goods, but pay more attention to the quality and value behind the goods. They seek to buy right and buy well, and no longer chase meaningless consumption, but want to buy goods that bring happiness.
At the same time as the concept of consumption has changed, rational consumption has also brought about the rise of domestic brands. Xiaomi and Huawei, as representative domestic brands, have begun to gradually replace Apple and emerge in the high-end mobile phone market. The booming sales of the Xiaomi 14 series show that today's Xiaomi users are rational, intelligent, and judgmental consumers. They recognize Xiaomi's high quality-to-price ratio and brand cultural connotation, and regard Xiaomi as a symbol of high-end quality. Similarly, the strong sales of the Huawei Mate60 series have also made it one of the highly regarded domestic mobile phone brands.
More and more social elites are beginning to choose domestic products, and this trend is leading the transformation of the consumer market. They value the innovation ability and high quality of domestic scientific and technological products, and rationally and firmly support domestic products. This shift is not limited to the mobile phone market, but also in areas such as smart homes. Xiaomi's people, cars and homes have been implemented in the whole ecosystem, which has become a solid cornerstone of consumer brand loyalty. The Mi Home app has become the world's largest consumer-grade IoT platform, with more than 5 Xiaomi smart products accounting for 45% of Apple users. These data show that modern consumers are more willing to pay for technological domestic products, associating smart home products with the Xiaomi brand.
Domestic technology products are becoming fashionable, hardcore, and powerful symbols, and have been recognized by the social elite. The improvement of quality and cultural self-confidence are important factors for domestic products to be recognized by consumers. Under this new consumer trend, Huawei and Xiaomi, as representatives of domestic technology, will continue to make efforts to innovate and bring more high-quality products and experiences to consumers.
There is no doubt that rational consumption and the revival of domestic products have become a new trend in the current consumer market. Consumers are beginning to value the quality and usefulness of a product, not just a brand's status symbol. The rise of Huawei and Xiaomi in the high-end market has proved to the world the value and competitiveness of domestic products. In the future, with the emergence of more excellent domestic brands, domestic products will continue to lead the new trend of the consumer market.