First, the market overview.
1.There is a market for ready-to-drink tea with sugar.
The ready-to-drink tea market with sugar has maintained a hot trend in recent years. Brands are firmly in the market position by introducing products with different tastes and unique flavors. Consumers' pursuit of taste and preference for sweetness have made sugary ready-to-drink tea one of the best-selling categories.
2.Sugar-free tea market.
With the rise of the concept of healthy and low-sugar, the sugar-free tea market has gradually emerged. Consumers are becoming more health-conscious, and the need to reduce sugar intake is driving the rise of sugar-free teas. The main product is fresh and natural, which meets the taste preferences of some consumers.
2. Market trends of sugar-free tea and sugar-free herbal tea.
1.The rise of health ideas.
With the improvement of people's health concept, the demand for sugar-free and low-sugar tea drinks has gradually increased. Sugar-free tea is fresh and healthy, which is more in line with modern people's pursuit of a healthy lifestyle.
2.Warming of herbal teas.
Herbal tea has gradually become a new favorite in the market due to its unique flavor and natural health care function. Traditional herbal ingredients such as adzuki beans, coix seeds, and poria cocos are believed to be beneficial to the body, and their incorporation into tea drinks is in line with consumers' pursuit of natural and healthy products.
3. Development of new products of red adzuki bean coix seed Poria cocos drink.
1.Packaging design.
Natural Elements: Focusing on natural colors and patterns, highlighting the freshness of tea and the natural attributes of herbs.
Minimalist design: Highlight the purity and sugar-free characteristics of the product, avoid overly cumbersome packaging, and emphasize the purity and original taste of the product.
2.Formulation development.
Natural Ingredients: High-quality herbs such as adzuki beans, coix seeds, and poria cocos are selected to ensure the natural and healthy properties of the product.
Low-sugar sugar-free: According to market demand, low-sugar or sugar-free products can be developed to meet the taste needs of different consumers.
3.OEM production.
Choose a reliable partner: Look for an experienced, state-of-the-art co-packer with relevant certifications to ensure product quality and production efficiency.
Production Process Optimization: Optimize the production process, improve production efficiency, and ensure the stability of product shelf life and taste.
Fourth, marketing strategy.
1.Emphasizing the concept of health.
By promoting herbal extracts such as adzuki bean, coix seed, and poria cocos, the health concept of the product is emphasized to attract more health-conscious consumers.
2.Take advantage of digital marketing.
Carry out product publicity and promotion through digital channels such as social networking and online platforms, produce eye-catching short products and content, and improve brand awareness.
3.Collaborate with health agencies.
Cooperate with health institutions to promote the science of products, increase the professionalism and credibility of products, and win the trust of consumers.
5. Summary. The development of new products for processing of Poria cocos should grasp the market trend, combine packaging design, formula research and development, processing and production and other factors, not only pay attention to the delicious taste of the product, but also emphasize the healthy and natural attributes to meet the pursuit of modern consumers for quality life. Through scientific market analysis and flexible market strategy, this new product will be pushed to the top of the market and win the love of consumers.