As an emerging sales model, live streaming has risen rapidly in China in recent years. It combines Internet live broadcast technology and commodity sales, so that consumers can directly purchase goods in the process of live broadcasting. However, there are also some problems with live streaming, such as uneven product quality, false publicity, and difficulty in protecting consumer rights and interests. Therefore, some people advocate a ban on live streaming in order to better revitalize the real economy. So, why did some people agree to ban live streaming, and how to vigorously revitalize the real economy?
First of all, there are several reasons for prohibiting live streaming:
1.Product quality problems: In order to pursue sales, some live broadcast anchors ignore product quality, and even have false publicity. This leads to the purchase of problematic goods by consumers, which damages the rights and interests of consumers.
2.Non-standard market competition: The live streaming industry is highly competitive, and some anchors use improper means, such as swiping orders and false reviews, to increase sales. This kind of behavior disrupts the market order and is not conducive to the development of the real economy.
3.Ignoring the real economy: Excessive pursuit of short-term benefits of live streaming may lead enterprises to ignore the development of the real economy. The real economy is the foundation of the national economy and is related to the national economy and people's livelihood, so we must pay sufficient attention to it. However, banning livestreaming is not the root of the problem. On the contrary, we should start from the following aspects to vigorously revitalize the real economy:
1.Policy support: The state can introduce relevant policies to encourage the development of the real economy. For example, we will increase support for small and medium-sized enterprises, reduce the tax burden on enterprises, optimize financial services, and improve the development vitality of the real economy.
2.Innovation-driven: Enterprises in the real economy should increase scientific and technological innovation to improve product quality and competitiveness. Through technological innovation, management innovation, product innovation and other ways, to achieve industrial upgrading, to meet market demand.
3.Talent training: The real economy needs the support of all kinds of talents. Enterprises should increase the cultivation and introduction of talents, improve the skill level and comprehensive quality of employees, and provide strong human resources guarantee for the real economy.
4.Optimize the industrial structure: The real economy should continuously optimize the industrial structure and cultivate new economic growth points according to market demand. On the one hand, we should increase the transformation and upgrading of traditional industries and improve the level of the industrial chainOn the other hand, we will actively develop emerging industries and cultivate new business formats.
5.Raising the level of consumption: Raising the level of household consumption is an important way to revitalize the real economy. ** By improving the social security system and increasing the adjustment of income distribution, the consumption capacity of residents can be enhanced, so as to promote the development of the real economy.
6.Strengthen supervision: Strengthen supervision of industries such as live streaming to regulate market order. It is necessary to severely crack down on product quality problems, false propaganda, and other illegal acts, protect the rights and interests of consumers, and maintain market order.
In short, banning live streaming is not the best solution to revitalize the real economy. We should face up to the problems existing in the live streaming industry, and at the same time seize the opportunities it brings to promote the development of the real economy through multiple channels. Only in this way can China's real economy achieve high-quality development and lay a solid foundation for national economic development.