Despite discontinuing production of the Wraith and Dawn coupés in 2023 and officially starting mass production of the brand's first all-electric vehicle, the Spectre, at the end of the second quarter, Rolls-Royce still delivered a strong sales report in 2023, delivering a total of 6,032 new vehicles worldwide for the year, an increase of 11 units compared to 2022, and Greater China continues to be the world's second-largest market, with the most popular car still being the ultra-luxury SUV: Cullinan.
Rolls-Royce said that although the sales figure is only 11 more than in 2022, because the Bespoke customization division provides customers with more creative and material options, Rolls-Royce has reached a new high in sales and quantity of customized and limited edition models in 2023, and has applied for many patents on craftsmanship and creativity.
Although the detailed figures and proportion of the sales region were not announced, the original manufacturer revealed that North America is still the largest market for Rolls-Royce, Greater China is also the second largest market, the third highest sales region is Europe, the United Kingdom is the single country with the brightest sales in Europe, and the Middle East, Asia-Pacific and Europe have rewritten new highs in brand sales.
In terms of model performance, the most popular model is the Cullinan, followed by the Ghost and Phantom, in that orderIn addition, Rolls-Royce also said that the Spectre, which has just started mass production at the end of the second quarter of 2023, has not only delivered the first models to customers in the third quarter, but also has accumulated orders until 2025 because of the very strong response to global orders, especially among young customers, laying a solid foundation for the brand's electrification.