Course outline
Lecture 1: Interpreting Implanted Etiquette – a Launcher to Deepen Corporate Image.
Etiquette is not simply standing, sitting, and walking, but using etiquette methods to implant the corporate image into the other party's brain.
Introductory course – icebreaker game.
1. Use scientific methodology to learn etiquette - different implants of the left and right brains.
Case Study: Human memory is divided into regions.
1.Etiquette, etiquette and implanted etiquette.
2.The method of scientific etiquette tools - to deepen the impression of the enterprise in the minds of customers.
1) The division of the human brain: "output brain" and "input brain".
2) The memory preferences of the "input brain".
3) Use implanted etiquette tools to edit input preferences.
3.The combination of etiquette tools and marketing strategies - increase the effectiveness with science.
Case Study: Success with Etiquette Marketing Strategies.
1) "Sensory Marketing" of Etiquette Tools
2) "Fragmented memory" of scientific etiquette tools
3.MOT Etiquette Critical Moment - Improving Customer Satisfaction = Benefit Growth.
4.Use science to look at the implantable halo effect of etiquette.
Panel Discussion: What tools can be used in MOT Moments to facilitate the placement of personal image?
Interactive games: Recognize what is the core of etiquette and how to learn etiquette through games.
2. Scientific etiquette overview - etiquette methods that are closer to work.
1.Types of etiquette and scientific classification of etiquette.
2.The importance of learning Xi implantable etiquette – knowledge changes destiny.
Case Study: No Contrast, No Harm.
3.Looking at cultural etiquette through history - implanted changes have lasted for thousands of years.
4.Etiquette standards are the externalized expression of one's own quality and cultural self-confidence - a compulsory course for the sustainable development of enterprises.
5.Look at the way to learn Xi etiquette contained in the realm of Zen cultivation.
Interactive games: Review the application and practical methods of mind-reading etiquette.
Lecture 2: Looking at the heart through the external image - "understanding him" is the catalyst for the transaction.
Only with empathy can there be resonance, and only with resonance can there be a win-win situation.
1. Understand him through his outward image.
Case Study: The Impact of First Impressions on (Sales Process, Interpersonal Communication, Service Process, Business Negotiation, Corporate Image).
Interactive Game: Guess Who He Is?
1."One glance" for 10,000 years of the era - before "understanding him", you must first improve your professional image.
2.What you wear is what you wear – what your employees wear is what you look like.
1) A professional workplace image in business etiquette.
2) Dress to highlight your heart.
Case Study: A Life Changed Because of the First Image - Ding Zhen, a young man from Sichuan.
3.Xi the image building before the job positively, and analyze the customer group in reverse application.
Fact-based Exercise: Analyzing Personality Through Clothing?Plan a workplace image to represent different people.
2. The positive learning Xi and reverse application of implantable etiquette - the catalyst for "understanding him" transaction.
Dissecting the actual work scenario: What are the shortcomings of the current personal first impression?
1.Reflect your strengths through first impression etiquette points.
2.Positive: A mix of cognitive psychology and etiquette.
3.Against: Help students to quickly improve their skills at work if they use the sharp weapon of etiquette, get things done, and get people done.
Practical exercise: the control and application of the "micro-discerning mind" skill.
Summary: Organize common methods of reverse application (dress).