01 Entrepreneurship direction
Love, good, regret
For most entrepreneurs, many times, the direction of entrepreneurship is not made through logical analysis and judgment, but is destined.
The entrepreneur's personality, experience, ability, etc., together determine which thing they are suitable to do.
More than 90% are discussing the industry, track, and policy environment. But no matter how sunny the industry is, no matter how good the track, the one that is suitable for the entrepreneur itself is the best.
Long-termism is where the real value lies.
3 choices for entrepreneurship: love, goodness, and regret。In particular, the direction of "regret" occupies a large part.
02 Love
Passionate, focused, focused
Definition. Love: Passion and interest from within, and always to understand relevant information, technology, etc.
Paraphrase. Love is different from liking.
Some people say that they like good-looking clothes, but if they have no interest in the clothing industry, design, production, etc., it is difficult to say that they are suitable for entrepreneurship in the clothing industry, and they may just like more aesthetic things.
In contrast, people who love clothing will understand industry trends, market segments, top companies at home and abroad, design, production, chain, sales, etc., and will always enthusiastically focus on one or more links.
Case. James Freeman, the founder of Blue Bottle Coffee, is extremely passionate about freshly roasted coffee, and has his own very high requirements for the temperature of roasted beans, and has created a classic specialty coffee brand.
Love is focus, is focus.
On the contrary, if you pursue short-termism and are not interested in the direction you choose, it is difficult to keep learning, reviewing, summarizing, and persevering.
Only love will adhere to long-termism, learn, practice, encounter difficulties, face difficulties, and continue to exert efforts.
Love can't be hidden, it's veryObviouslyThe direction of entrepreneurship.
03 Good at
Understanding, strengths, experience
Definition. Good at: Have your own unique insight into a field, combine your own advantages, or accumulate certain experience.
Paraphrase. Good at, compared to enthusiasm, it doesn't seem to be so passionate.
More of it is naturally revealed by me, some of the skills, abilities, advantages, personality, etc., I have accumulated a certain amount of experience, and I may have been very accustomed to it.
For example, he is good at handicraft, clever and fast, full of design, suitable for handmade entrepreneurs, makeup artists, beauty bloggers, etc.
Or, for hot topics, you have a lot of your own ideas, are good at expression and output, and are more expressive, so you are more suitable for self-development.
Case. The team has strong industry experience, has a deep insight into recruitment needs, and is good at the docking of enterprises and talents.
No one hates what they're good at.
If you work hard in the field you are good at, you will have a steady stream of sense of achievement and positive feedback, and you will become more and more professional in the field you are good at.
Nature is the biggest outlet.
The field that you are good at, combined with experience, is where the direction of entrepreneurship lies.
04 Regrets
Complexes, ideas, needs
Definition. Regret: There are some unfinished complexes, and I feel sorry for unmet needs, unsolved problems.
Paraphrase. No matter how rational an entrepreneur is, he is also a human being.
More or less some childhood complexes, or unfulfilled ideas in career.
These complexes or ideas make people have strong thoughts, always want to explore more, and sooner or later they will find some opportunities to try.
In the process of starting a business, go to your own complex, or meet your own ideas.
For example, there is a lack of companionship and toys in childhood, and I am particularly interested in companionship toys, hoping to create some content in this area to meet the needs of some consumers.
Or, in the context of their own work, they are constantly in contact with import and export, and there is always a concept in their hearts to create a domestic brand.
Or, they think that there is no product or service on the market that can meet certain consumer needs, and they are always thinking about creating something to solve this problem and meet that need.
Case. Hastings, the founder of Netflix, was very dissatisfied with the inconvenient rental process and the penalty system, and thought that there could be a better solution to benefit users, so he founded Netflix.
Everyone has some unfinished complexes.
These complexes, regrets or regrets, are also a major internal driving force for entrepreneurship.
Those careers that seem to be incompatible with the founder's traits may be that they still have some ideas or complexes in their hearts, which have not been realized or completed.
Finally
Whether it is the direction of entrepreneurship, or the choice of career and project, it is actually universal.
Love, goodness, regret, these three directions will not be wrong.
It is very important to choose the right direction and card the right gear.
entrepreneurs ignore danger
because they only see opportunities.”