E-commerce shutdown is imminentThe high-level released the document, and the results were surprising
E-commerce is not new to many people, and many people should also shop on e-commerce platforms. For many people, e-commerce has become one of the main ways to shop.
Compared with traditional offline shopping, e-commerce has many advantages, such as being more convenient and faster, and it is easier to obtain a series of information such as goods**, product parameters, etc.
For retailers, e-commerce can not only effectively reduce the cost of rent, consumables, labor, etc., but also make it easier to increase the rate of goods, and gather consumers from the stores around them to customers across the country, which is very beneficial to increase sales.
The more well-known e-commerce platforms in China include **, Pinduoduo, Jingdong, etc. Different e-commerce platforms also have different functions, and consumers can choose the right e-commerce platform according to the different products they want to buy. Among these shopping platforms, ** should be regarded as one of the earliest e-commerce platforms in China.
Jack Ma, the founder of *.com, learned about Amazon and e-commerce platforms when he was abroad, introduced the e-commerce model, and improved it according to China's specific national conditions. Subsequently, the e-commerce model has gradually developed and standardized in China, but different models have also emerged.
Live e-commerce is a new model in which news anchors publicly display their products on various live streaming platforms for consumers to buy. However, because the live e-commerce model has just emerged, it belongs to one of a kind"Wild growth", there is a lack of regulation, so a lot of problems arise.
Many consumers have mentioned on social media that they have encountered problems such as false advertising and counterfeit products when shopping on live streaming platforms. In the past, it has been reported that some team leaders do not pay attention to the quality of the product, but only the commission they can get. The so-called one-size-fits-all minimum price not only does not allow merchants to reduce their products, but forces them to increase the products on other platforms.
The emergence of these situations has made many people start talking about e-commerce again. Most people who support e-commerce believe that e-commerce makes our daily lives more convenient, and the ability to compare prices between different merchants and platforms prevents the behavior of ripping off customers and asking for large sums of money.
Most people believe that e-commerce has not only affected the development of the offline real economy, but also that e-commerce has exposed a series of fake and shoddy products and false propaganda, and many large e-commerce companies have gradually begun to monopolize the headline market, and the difference in information has reappeared.
Some time ago, it was reported that the Guangdong Provincial People's Network officially issued a document saying that Guangdong should actively build a new consumer market, encourage the development of fresh goods, and support Guangzhou and Shenzhen to build dynamic e-commerce capitals. Some ** and industry insiders said that this is undoubtedly a statement.
In fact, there is very little debate about e-commerce, and in fact most people are in favor of the continued existence of e-commerce, which makes consumers who are still living in the chaos of e-commerce a little dissatisfied. After all, there is very little supervision of e-commerce live broadcast now, and the core business of many e-commerce live broadcast platforms is still live broadcast and short **, and little attention is paid to e-commerce live broadcast.
This has led to a lack of self-discipline on the part of some anchors and sellers, and it can be said that cases of counterfeit and shoddy products and false propaganda have emerged in an endless stream. Even the products of some well-known enterprises and well-known enterprises have been used by many parties. For example, some netizens broke the news that a national service anchor asked for more than 20% of the commission, and when choosing goods, as long as the commission given by the company was high, he didn't bother to ask.
Such a high commission will not only cause consumers to spend more money to buy the same goods, but also lead to sellers getting less and less benefits, and the profits of the industrial chain will be lower and lower. In the past, there were even industry experts who said:"In the past, a factory could feed tens of thousands of people, but now tens of thousands of factories can only feed one raw material anchor"。
Although this sentence is a bit exaggerated, it also tells the truth of the current situation of e-commerce live broadcast: if you want to develop the e-commerce live broadcast economy, you must strengthen the supervision of e-commerce live broadcast. This kind of supervision should not only be applied to platforms, but also to takeaway producers, protect the rights and interests of consumers, avoid the barbaric development of the e-commerce live broadcast industry, and better promote the development of the e-commerce live broadcast economy.
Live e-commerce has a good side, but also today's disadvantages, this disadvantage is the intensification of the entanglement of brutal competition, and the good side is that it can break the information barrier and promote the circulation of products between places.