BYD has a number of sub-brands, including Dynasty Auto, Ocean Auto, Formula Leopard Auto, Yangwang Auto and Denza Auto (joint venture brands), plus the main brand for a total of six brands.
Among them, Ocean Motors has attracted more attention recently, because it is the first to open discounts.
The Dolphin and Seal Champion Edition is 7,000 yuan, the Destroyer 05 and Song Plus are 5,000 yuan, and the Frigate 07 is discounted by 180,000 yuan;The offer covers the entire month of November, so November sales of marine cars should increase. However, judging from the sales data, the models that have achieved growth or higher sales are all ** lower vehicles, such as Seagull, Dolphin, Song PLUS and Seal DM-i, ** slightly higher Seal Electric Edition and Corvette 07 are still relatively low.
Specifically, the guide price is 2028-31.The 980,000 frigate 07 saw a significant decline in sales in November, and the following is its monthly sales trend as of October.
Corvette 07 was able to achieve monthly sales of tens of thousands of units in April and May, but in June there was a sharp decline, as low as 3,085 units at the end of the third quarter.
In November, there were only 2,577 units left, and its sales were 39 month-on-month32%。
Why is the sales of corvette 07 **?
In fact, it is not only the frigate 07 that appeared in November, but the Han series is month-on-month**131%, Tang series month-on-month **943% (the data is calculated based on the retail sales volume in October combined with the data released in November);It seems that BYD's main models of more than 200,000 have declined, and the new car formula Leopard Leopard 5 and Yangwang U8 have no year-on-year data to check. Among the new cars released in the data, only the data of the U8 is the same, with sales of 408 units, and it is claimed that there are more than 30,000 orders before its launch, and it remains to be seen how long it will take to deliver these 30,000 vehicles.
The month-on-month decline in sales of corvette 07 and Hantang series is a very interesting phenomenon, among which the frigate 07 with the largest discount has the largest sales rate, which is more worthy of analysis. The car is the same class as the BYD Tang DM-i P, using the same hybrid system, the main difference is the design and seat layout, and the Corvette 07 only has a five-seat option. But the five-seater car is the most demanded family car, so it seems that this car should be a hot seller;However, after all, the car is a mid-to-high-end car, with a guide price of more than 200,000 yuan, and the flagship version is close to 320,000 yuan, so it needs to have strong enough power and excellent handling.
However, the guide price of the four-wheel drive version of the corvette 07 is 2898-31.980,000 yuan, and the actual starting price after the discount is 27180,000 yuan.
The guide price is 2028-25.The five options of 980,000 are two-wheel drive, and there are many two-wheel drive vehicles in mid-to-high-end SUV models, but there are only a handful of new energy models with front-wheel drive platforms, and it seems that only BYD is still insisting on using front-wheel drive hybrid architecture for mid-to-high-end vehicles.
Referring to the plug-in extended-range hybrid version of Leap C11, Navy S7 or Wenjie M5, it adopts rear-wheel drive, of which Wenjie M5 also has extended range four-wheel drive;Secondly, there are Haval Thunder MAX and Raptor, which use the same standard of three engines and four wheel drive, but the price only covers the range of 15-190,000 yuan, and the threshold price of the above-mentioned vehicles with rear-drive architecture is less than 150,000 yuan!Therefore, with the front-wheel drive hybrid architecture, the Corvette 07, with a starting pure electric mileage (WLTC mode) of only 82 kilometers and a maximum of 170 kilometers, is not very attractive, after all, the best result of the front-wheel drive version is only 85 seconds.
It seems that the front-wheel drive hybrid technology has affected the competitiveness of the Corvette 07 to a certain extent, and the reason why its sales have declined more than the Tang DM series may be related to its sporty and avant-garde designThe design of the Tang series is more calm and traditional, and the user's attention to its control system may be slightly lower, while in the face of the sporty corvette 07, it is inevitable to compare with the players of the new power brand, and this comparison can see the difference between front-wheel drive, rear-wheel drive and four-wheel drive.
Ocean Motor's all-new mid-range crossover SUV is about to be launched, the Hiace 07 EV, which is powered by the E platform 30 architecture.
e-platform 3The mid-to-high-end car with 0 architecture will use two platforms, rear-wheel drive and four-wheel drive, and the competitiveness of this car is stronger than that of the corvette 07 two-wheel drive version. However, the future of this car is also unpredictable, because its design style is the same as that of the Song L of Dynasty Motors and the N7 of the Denza brand, which are crossover SUVsThe sales volume of the Denza N7 in November was only 1,033 units, which is still declining while reducing prices.
The reason for the decline in sales is that it is somewhat high, and its guide price is 3017-37.970,000 yuan.
The Denza N7, which has a starting price of more than 300,000 yuan, has neither a high-standard car chip nor a lidar, and the maximum charging power is only 230kW and needs to be charged with two charging guns to meet this standard.
Aside from its design, the Denza N7 doesn't have much to offer.
At present, the actual starting price of the rear-drive medium and large crossover SUV with the same strong performance is less than 190,000 yuan, referring to the Feifan R7;In the 20-300,000 range, there is the Xpeng G6, a mid-sized crossover SUV equipped with dual lidars and high-standard car machine chips, and the same strong performance, as well as the Zhiji LS6, a medium-sized and large-scale crossover SUV equipped with a lidar. For a crossover SUV of more than 300,000 yuan, you can refer to the AVATR 12, which uses three lidars, and the intelligent cockpit and intelligent driving technology come from Huawei.
It can be seen that the Denza N7 is cost-effective, so this car began to be discounted significantly.
The pre-sale price of the car is 22-280,000 yuan, and the overall standard of the Song L car is slightly lower than that of the Denza N7The overall standard of the Hiace 07 EV of Ocean Motors will only be on par with the Song L, so the 200,000 class may become a watershed in the sales of Ocean Motors.
Editor: Tianhe Auto-Automotive Science Island, released by Tianhe MCN, welcome to retweet and comment.
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