There is no fixed industry pattern, if you don't continue to work hard to innovate, if the competitiveness of products continues to decline, then one day you will be surpassed by your opponents. Just like the automobile overlord in the era of fuel engine, I never thought of just a few years. With the advent of the new energy era, Chinese auto brands that originally needed to exchange technology through the market, corner overtaking has become the leader of this era!
A recent incident confirmed the above point!In Europe, where the old auto giants gather, Austria wants to buy an electric car produced by the Chinese manufacturer BYD as an official car, and this incident has caused an uproar!A lot of European ** commented on this!The reason why BYD was chosen is that BYD's product strength is stronger and it is very competitive in the European marketAt the beginning of this year, when China's new energy vehicle BYD entered the European market, many foreign ** tested BYD atto3 and gave it a high evaluation
In addition to automobiles, Chinese manufacturers also have a 2 3 share of the electric vehicle battery market, and China's electric vehicle sales have reached 60% of global electric vehicle salesIn the face of menacing Chinese automobiles, the European side has affirmed the technical strength of China's electric vehicles!At the same time, I feel that the European auto industry still has the strength to face it, and global competition is inevitable!On the other hand, it is natural that it is undesirable to achieve protectionist posture competition, without considering how to improve product competitiveness, and to deal with global competition through other means. Because users who spend real money to buy a car naturally want to buy high-quality, cheap, stronger and more cost-effective products, protectionism is tantamount to drinking to quench their thirst.
This year can be said to be the year for Chinese car brands to shine overseas!Take the domestic auto giant BYD as an example, at the beginning of this year, DW Deutsche Welle and other ** tested BYD ATTO3, that is, Yuan Plus, and the price of this product in Europe is 380,000 euros, equivalent to RMB 27w+, while the domestic price in the same period was only about 14w 16wNow that domestic car companies have entered the overseas market, the domestic ** is far lower than overseas, and this day did not expect to come so quickly!Chinese cars have been recognized by the international market!
At the Munich Motor Show in Germany in September, the dismantling of BYD seals by EU national institutions caused huge onlookers, most of which were self-developed parts, and the whole vehicle was well-made, giving foreigners a sense of China's shock!At the Tokyo Motor Show in Japan, looking up at the U8 performance and turning around, even the chairman of Toyota personally came to visit the BYD booth!Once upon a time, the domestic automobile market was a joint venture brand, and many brands were expensive, cost-effective, and slow to upgrade products. After the rise of Chinese car companies, they also feel the existence of the crisis and have begun to improve the competitiveness of their products, which is undoubtedly a very happy thing for domestic consumers!In just a few years, the pattern of the world automobile market has undergone tremendous changes, which has not changed in the past few decades