Original title: Xinhua Omnimedia + Spring Festival consumption lights up the "good start" of China's economy in the Year of the Dragon
Xinhua News Agency, Shenzhen, February 19 (Reporter Wang Feng) A number of indicators of tourism consumption have reached new highs, with the box office and number of movie arrivals breaking records, and the highlights of duty-free, catering, automobiles, and home appliances have ......During the Spring Festival holiday, the domestic consumer market ushered in an explosion, lighting up the "good start" of the economy in the Year of the Dragon.
Experts said that China's consumption "carriage" has sufficient potential energy, and will continue to contribute to the high-quality development of the economy and society in the future, and continue to add color to China in the Year of the Dragon.
The booming consumer market has lit up a "good start" for the economy
During the Spring Festival of the Year of the Dragon, the consumer market ushered in an explosion, with various fields such as travel and tourism, catering and shopping, movies, and theatrical performances all experiencing hot scenes.
The willingness of urban and rural residents to travel is high, driving a number of indicators of tourism consumption to record highs. **According to the data center of the Ministry of Culture and Tourism, the 8-day Spring Festival holiday is 47.4 billion person-times, with a total cost of 6,3268.7 billion yuan, a significant increase compared with 2023 and 2019.
From the perspective of market segments, ice and snow tours in the three northeastern provinces and historical and cultural tours in the "four provinces of mountains and rivers" have set off a new round of cultural tourism boom. In Harbin, Heilongjiang, it received more than 10 million tourists in 8 days; On the first day of the Lunar New Year, the year-on-year increase in tourism orders of the "four provinces of mountains and rivers" exceeded 15 times......
On February 15, tourists played in the Harbin Ice and Snow World Park (drone**) Photo by Xinhua News Agency reporter Wang Jianwei.
The VAT invoice data of the State Administration of Taxation shows that during the Spring Festival holiday this year, the average daily sales revenue of service consumption-related industries increased by 52 year-on-year3%, tourism, accommodation, catering services consumption grew rapidly.
This is a festival, this is a 'war'! A store manager from Chengdu Roaring Old Hot Pot lamented in the circle of friends that her store has 71 tables, with an average of more than nine to ten rounds of tables per day, and it is even more popular on the Meituan platform to queue for more than 3,000 tables every day.
The box office and number of people in the Spring Festival stalls broke records. According to data released by the National Film Administration, the box office of Spring Festival movies in 2024 will be 801.6 billion yuan, and the number of moviegoers was 16.3 billion, an increase of 1847% and 2636%, all set a new record in the same period. Driven by the box office of the Spring Festival, as of now, the total box office of movies in China in 2024 has exceeded 11 billion yuan.
Highlights + new ideas" have been repeated to promote the quality and expansion of the economy.
During this year's Spring Festival, China's consumer market can be described as full of bright spots and new ideas, highlighting individual needs, cultural characteristics, intelligent development, and health concepts, and various new types of consumption are booming, becoming an important engine for consumption growth.
According to the data released by the Ministry of Commerce, during the Spring Festival, the sales of dragon element jewelry, new Chinese clothing, shoes and hats doubled, and the national tide, national rhyme, and domestic products shined; In the county market, the sales of domestic floor scrubbers, dishwashers and other smart home products increased by more than 60%; The sales of green organic food increased by about 20% year-on-year......
I bought a mopping robot for my family. On the second day of the Lunar New Year, He Ying, a resident of Hegang Industrial and Agricultural District in Heilongjiang, went home and taught her mother how to use her mobile phone to operate a mopping robot.
In terms of tourism consumption, in addition to ice and snow consumption and cultural and sports consumption, personalized needs such as exploring the New Year's flavor of small towns and night tours with lanterns in scenic spots have led to the sinking of consumption and become a new engine to stimulate holiday economic growth. In Jiaxing, Zhejiang, the water Chinese New Year's Eve dinner and Wuzhen long street banquet attract tourists from all over the world to gather; In Yixian County, Anhui Province, the tourism market of Hongcun Village, an ancient village, is hot, making it difficult for local hotels and B&Bs to find a ......
On February 10, the dragon dance parade was staged in the flower street of Wuhu Ancient City, Anhui Province. Xinhua News Agency.
In addition, traditional culture continues to shine, and activities such as New Year lantern festivals, dragon dance performances, temple fairs, and intangible cultural heritage shows have become an important choice for tourists to travel in the New Year. Around the theme of the Year of the Dragon, cultural and museum venues in many places have carried out special activities such as "family tour in the museum" and "Spring Festival tour to learn knowledge" ......
On February 18, WeChat and Tongcheng Travel jointly released the "Observation of the "New Ideas" of Spring Festival Consumption in the Year of the Dragon", which also showed a number of "new ideas": the "new way" of the Chinese New Year, the consumption of sports and health and cafes increased by more than 60% and 40% year-on-year respectively, and the travel economy drove the growth of fast food and snacks significantly; The "new trend" of travel, Hong Kong residents going north for the Chinese New Year has become a new flow direction, and mainland tourists have fully recovered ...... outbound travel
Vitality + potential" shows that it will help the economy to take advantage of the momentum.
Industry insiders believe that the hot consumption during the Spring Festival holiday in the Year of the Dragon demonstrates the potential of China's consumer market and the vitality of economic development, and also makes a good start for the economy in the new year.
Consumption is a mirror of China's economic development, and the boom in supply and demand in the Spring Festival market reflects the continuous upward trend of China's economy. Wu Fuxiang, director of the Department of Industrial Economics of Nanjing University Business School, said, "It is necessary to further enhance consumption capacity, improve consumption conditions, innovate consumption scenarios, and fully release consumption potential." ”
On February 18, children bought movie tickets at Yitian International Cinema, Yunyan District, Guiyang City. Photo by Xinhua News Agency reporter Tao Liang.
Li Jiwei, vice president of Meituan Research Institute, believes that during the Spring Festival holiday, consumption in many life service industries such as food, housing, transportation, travel, shopping and entertainment is improving, and at the same time, the effect of new consumption agglomeration areas and festivals created in various places in promoting consumption is becoming more and more significant, and a large number of cross-format linkage scenarios such as "catering +" and "cultural tourism +" have emerged, and the online and offline marketing methods of the platform have been continuously renovated, and the consumer market is expected to continue to heat up in 2024.
Looking ahead to 2024, more pro-consumption measures are on the way. Sheng Qiuping, Vice Minister of Commerce, recently said that the Ministry of Commerce will adhere to the two-wheel drive of "policies and activities" and do a good job in a series of consumption promotion activities, specifically, including the following five measures: do a good job in the "Consumption Promotion Year" series of activities, stabilize and expand traditional consumption, cultivate and expand new consumption, expand service consumption, and optimize the consumption environment.
*:Xinhua.