The first 1000 days of life refers to the period from the fetal period to the 2 years old after the birth of the baby, which is defined by the World Health Organization as a window of opportunity for a person's growth and development, and is a critical period for determining the health of a person's life.
Among them, the complementary food feeding stage is the most headache for parents, the baby's physical development at this stage is fast, the physiology, nutrition, and perception needs of different stages are different, and the complementary food collocation also needs to be adjusted, but contemporary parents often shoulder multiple roles, limited energy in parenting, and the Internet information is complex, and it is difficult to obtain correct and effective parenting knowledge, and it is inevitable that they are at a loss.
Professional things should be left to professional people. As a leading enterprise in the field of complementary food in China, Yingshi fully understands the anxiety of parents in this regard. In 2020, Yingshi joined hands with the China Maternal and Child Health Association to create the first scientific 5-stage precision feeding system. The differentiated brand positioning of "step-by-step feeding" breaks the traditional concept of age-specific feeding of complementary foods and creates a new way of step-by-step scientific feeding. In the same year, Yingshi launched the "Chinese Infant Complementary Food Stepwise Feeding Guidebook", which aims to meet the refined and diversified needs of Chinese babies in the process of complementary food feeding, and fundamentally solve the feeding anxiety and confusion of the new generation of young parents.
In 2023, Yingshi and the China Maternal and Child Health Association jointly released the "Clinical Research Report on the Stepwise Feeding Project of Infant Complementary Food in China", which pointed out that the characteristics of the baby's physiology, nutrition, perception and other dimensions in stages 1-5 are required to be fed in stages of complementary food, which is highly scientific and feasible, which is also the first clinical research result released by China's complementary food industry.
As the pioneer of graded complementary food, Yingshi has also made great efforts in technology research and development. Since 2019, Yingshi has referred to the laboratories of top food companies and professional food research and testing institutions, combined with its own business needs, and invested heavily in the construction of Ying's Technology Center. In 2021, Yingshi also established a special step-by-step feeding research center, and added top-notch research and equipment to promote the more scientific and technological development of Ying's products, chain and operation system, and also provide technical support for the establishment and improvement of the upstream and downstream of the chain and the entire complementary food industry standard, and promote the standardized development of the industry.
In the future, Yingshi will also further deepen its cultivation in the field of complementary food, and is committed to bringing more scientific, professional and refined products and services to parents and parents.