On February 6, local time, Alma TV in Italy broadcast a promotional video for the Spring Festival Gala of ** Radio and Television Station, previewing the live broadcast special program of the Spring Festival Gala of the Year of the Dragon on Chinese New Year's Eve. This will be the third consecutive year that the ** organization will broadcast a special program for the live broadcast of the Spring Festival Gala of the main station. The promotional video introduces that the dragon represents strength and courage, and invites European audiences to watch the live broadcast of the Spring Festival Gala to welcome the auspicious Year of the Dragon.
On February 9th, Alma TV will introduce the live broadcast signal of the Spring Festival Gala of the main station into the program, and Li Yaoyang, a reporter of the main station in Italy, was invited for the third time in a row to jointly explain the Spring Festival Gala with the Italian host and talk about Chinese culture. In a live special program, 25 million local households will join Chinese viewers to welcome the arrival of the Lunar Year of the Dragon.
The 2022 Spring Festival Gala of the Year of the Tiger and the 2023 Spring Festival Gala of the Year of the Rabbit have landed on mainstream European TV stations in the form of reporters from the main station entering the live broadcast room for two consecutive times, becoming a new window for local audiences to understand China and forming a new highlight in the ratings.
Alma TV is a national mainstream in Italy, headquartered in Rome, affiliated to the Italian Hiscione Media Group, mainly broadcasting cultural programs.
*: CCTV news client.
Process edit: u031