A poetic road, bright and prosperous. The realm of the fairy mountains that followed Cao E in the dreams of the ancients carved the cultural bones for Xinchang and left a dream-like treasure of mountains and rivers. In the past Spring Festival week, Xinchang has activated the "pool of spring water" in the cultural tourism consumption market, and has many reputations such as "2023 Top 100 Counties with Comprehensive Strength of County Tourism in China", "2023 Typical Innovation and Development of China's Food Tourism Destinations", "China's Famous Tourism County with High-quality Development of Cultural and Tourism Integration", "China's Best All-for-One Tourism and Leisure Destination", etc., will not be willing to be silent, and will lead 11 drone light show performances, pushing the dreamlike festive atmosphere in the county to a climax.
The plan of the year lies in the spring. When 2024 is about to play the spring overture of the recovery of all things, how can county tourism write a new chapter of "cultural plastic tourism and tourism to promote culture"? How to break free from the shackles of homogenization and make a more unique, novel and attractive golden business card? Xinchang, a small city in eastern Zhejiang Province with the integration of mountains and rivers, is striving to integrate the comprehensive integration of culture, commerce, agriculture, sports and tourism, and constantly write a new model of high-quality development from "flow" to "retention".
Market recovery and consumption upgrading are moving in the same direction
Poetry and fireworks are in harmony, and trends and culture are symbiotic. Since the beginning of the New Year, the cold weather has not stopped the enthusiasm of the tourists who have come to visit. 11 drone light show performances during the Spring Festival attracted a total of 160,000 tourists, and related **and** exploded the circle of friends; Xinchang South Street, a commercial district, has been working day and night, launching activities and products such as "South Street Knows My Mind, Happy Confession Space", "One Bite Dingqiankun, South Street Champion Cake", "Carb Park, South Street Encounter-South Street Carb Naughty Castle", "Tea Cooking Around the Hearth, Bonfire Night", "National K-song Big Screen Interaction" and other activities and commodities in one go, attracting tourists from all over the world to celebrate the Spring Festival; Nineteen Peaks Scenic Area, Meizhu Ancient Village, and Xiayanbei have also launched an endless series of Spring Festival activities, and have real-time linkage with the South Street Carbs Kingdom to achieve traffic sharing and conversion ......During the Spring Festival holiday, the four key scenic spots such as the Big Buddha Temple, the Nineteen Peaks, Dali Silk, and Tianmu Mountain received a total of 62 tourists80,000 person-times, a year-on-year increase of 8894%；Cumulative revenue of 228380,000 yuan, a year-on-year increase of 5788%。In addition to shopping and eating, there are many colorful New Year activities that can be bought and bought. In Xinchang, all kinds of cultural and creative products are especially "circle fans": the Big Buddha Temple dotted blind box series, the Year of the Dragon tea series, and the "Buddha promised" series of products are highly sought after; Cultural and creative lanterns, luminous hairpins and other traditional cultural and creative products, set off a night tour shopping boom; Food cultural and creative products such as Dian Dian Coffee and Wishful Coffee, as well as Blessing series cultural and creative products such as coasters as you wish, and game cultural and creative products such as blind boxes of the Book of Mountains and Seas, have become popular products for tourists and citizens to scan the code to place orders.
Spatial optimization and resource linkage are synergistically linked
Mountains, waters, flowers, villages, people, and houses are perfectly combined into a Jiangnan-style oil painting, so that every urbanite who comes here to recuperate can rest and unload their hearts and minds with peace of mind and draw vitality from nature. Feel the urge to get on fire on the soles of your feet in the 1-hour "Youth ** Circle" formed by the Big Buddha Temple and Wanmadu, feel the impulse of fire on the soles of your feet in the 3-hour "Calorie Evaporation Circle" dominated by the Ansan Ancient Road and Yanbang Ancient Road, and there are 5-hour, 7-hour, and 12-hour trail walking and hiking routes waiting for outdoor enthusiasts of different levels to experience. Tired of walking, hungry, in the fireworks of the bazaar, eat sweet and juicy sugar wheat cakes, bubbling ** baked dumplings, round and playful "Xiao Jingsheng" and other local specialties, feel the original "Xinchang on the tip of the tongue" ......
Getting rid of the traditional way of thinking in terms of form and content, and thinking closer to nature and more down-to-earth, Xinchang has innovatively refined the four characteristic brands of "one place and three kingdoms", namely the holy land of prayer, the kingdom of carbohydrates, the kingdom of outdoor sports, and the kingdom of healing resorts. This year, Xinchang will be in full bloom of eating, shopping, appreciating and traveling, and will realize the comprehensive integrated development of culture, commerce, agriculture, sports and tourism with the help of a series of tourism projects.
At present, on the cliff hill of Da Gu Nian Village, Jingling Town, the Da Gu Yunyan Fangwai Hotel project has been carrying out landscape supporting construction operations, and after completion, this cliff hotel will become a rising star of rural tourism in the town. Since last year, Xinchang has increased its efforts to attract projects, attracting 9 cultural and tourism projects of more than 100 million yuan throughout the year, with a total investment of more than 2.4 billion yuan. The successive completion of these major projects will further exert their tandem driving effect and promote the integration of local culture and tourism to a higher level, higher quality and higher level. This year, Xinchang will pay close attention to the "number one" project of attracting investment, actively revitalize and utilize the idle resources in Xiayanbei Jinshanshang, Meitang Yaji, Tianmu Mountain and other areas, carry out "knocking" precise promotion, and strive to sign 3 projects of more than 100 million yuan, and make every effort to complete the actual investment target of 3 billion yuan in all cultural and tourism projects.
In the face of the current situation of "fancy involution" in the domestic cultural tourism industry, Xinchang has made a comprehensive deployment of the cultural tourism industry at the beginning of the year: fully promote the creation of 5A in the Nineteen Peaks Scenic Area and the 4A resource assessment in the Tianmu Mountain Scenic Area, and do a good job in the two pilot projects of the provincial cultural industry to empower rural revitalization and the province to promote the spiritual wealth of the people;
Introduce a number of high-end hotels and B&Bs, and on the basis of maintaining both quantity and quality, focus on building B&B brands such as "Tianmu Mountain Residence" and "Courtyard on Jinshan" in the 19th Peak, Big Buddha Temple, Tianmu Mountain Block, etc., to form a new B&B brand matrix;
Write a good article on the night economy, create a high-quality night culture and tourism consumption cluster, enrich the business layout of Nanjie and Lijiangbei historical and cultural districts, meet the diversified needs of citizens and tourists, and accelerate the release of the vitality of cultural tourism night consumption;
Explore the new runway of the clean unit, successfully unveil the leading unit of the "clean scenic spot", strive to promote the deep integration and mutual empowerment of clean tourism, and achieve remarkable results in the construction of clean cultural tourism;
Optimize the supporting facilities, tourism services and publicity and promotion of the nodes of "one place and three kingdoms", deepen the implementation of the development strategy of scenic spots, coordinate and link the upper area of Yanbei and Jinshan, introduce a number of catering, entertainment and leisure formats, and create new consumption scenes; Accelerate the construction of the ten scenic spots of Tianmu, do a good job in "cultural tourism + sports" articles, revitalize the existing scenic spot resources, and create a new experience of play; Accelerate the excavation of endogenous culture in the scenic area of the Big Buddha Temple, implant high-quality night tour performances, optimize the internal tour line of the scenic spot, improve the interpretation service, and establish a new benchmark ...... service
Among them, Tianmu Mountain Scenic Area will benchmark against the national 4A-level scenic spots, promote the construction of "Tianmu Ten Scenic Spots", and strengthen the operation and management of scenic spots; The Big Buddha Temple Scenic Area will start the renovation project of the entrance of the Big Buddha City, complete the transformation of the Prajna Valley, and enhance its influence; While speeding up the linkage of the area, the Nineteen Peaks Scenic Area will enrich the tourism industry, promote the construction of projects such as Shijiu County Deep Diving Hotel, build the Xiayanbei Jinshan Micro Resort Project, put into use the Nineteen Peaks Electric Music Town, and strive to create a national 5A-level scenic spot ......
The green mountains are endless, and the green water is long. This year, the "Tang Poetry Road Exhibition" will be unveiled in Xinchang. This special exhibition will systematically and comprehensively display the cultural prosperity of the Tang Dynasty and the cultural prosperity of the county through cultural relics and related scenes, and publish 2,000 books supporting the exhibition, attracting tourists from all over the country to visit and travel in Xinchang. On the basis of the fame of the Tang Poetry Road, in the future, poetry, Zen, tea and other characteristic cultures will be integrated and promoted to drive a number of representative cultural brands such as Xinchang Tone to be full of vitality.
Cultural innovation and public service go hand in hand
More than 500 rural elderly people entered the city, visited the Tang Poetry Road Museum, climbed the Tianmu Pavilion to overlook Xinchang County, and felt the speed of development; Experience the "intangible cultural heritage" culture in the Lijiangbei Historical and Cultural District; Walk into the Yin Guifang Grand Theater and watch the ...... of the dramaAt the end of January, Xinchang County launched a special cultural service activity of "10,000 people entering the city to watch the big play". Spend a day inviting the elderly to view cultural landmarks, taste loving food, and enjoy the same high-quality cultural services as the people in the city. ——When "culture goes to the countryside" and "service goes to the countryside" has become a trend, Xinchang has created a unique way to invite the elderly from remote villages to enjoy cultural feasts in the city with the model of "connecting up", and plans to carry out 15 to 20 similar activities this year, which is expected to provide high-quality cultural services for more than 10,000 people in mountainous areas.
In fact, since last year, there has been a whirlwind of "national cultural competition" in Xinchang City. During the six-month event, a total of 53 competitions at all levels were carried out, 208 programs were performed, and 760 teams participated. Especially during the National Day Mass Culture Month, 30 tours were held in a row, with 120,000 people on site, driving more than 10 million yuan in sports, tourism, catering, accommodation and other consumption.
To learn about a city's culture, the first stop is its museum. Among the many county-level museums in Zhejiang, Xinchang Museum has become a typical representative of "small but beautiful". Since 2022, a "Wei and Jin Demeanor Exhibition" based on local culture and interpreting the cultural grandeur of the Wei and Jin dynasties has attracted the attention of thousands of audiences like a cultural peak standing in the county. Not only has this exhibition been recognized by the "17th Zhejiang Provincial Museum Exhibition Award", but Xinchang County Museum has also become the only county-level museum in the province to be selected as the "Most Innovative Museum in Zhejiang Province in 2023". Behind this high-quality exhibition, it is a new attempt to actively implement the requirements of traditional cultural inheritance and protection, explore the cultural characteristics of museum collections, innovate narrative methods, and enhance the public's cultural experience. Nowadays, in the constantly innovating county museum, it has become an important cultural feast for local people and tourists.
A series of ingenious performances, a series of "delicious" cultural feasts, and a thriving group activity ......Xinchang adopts a combination of online and offline methods to continuously deepen public cultural services, so that the general public can not only obtain rich digital resources through the "Zhejiang Cultural Circle" mini program, but also enjoy normalized cultural services such as reading and checking materials in a fast way within the 15-minute quality cultural life circle.
This version of the data is provided by the Xinchang County Bureau of Culture, Radio, Television and Tourism).
*:Chekiang**.