"Traveling to the East and West, and Traveling to the Dragon". Longyou, which is located on the side of the bubbling water and the treasure land where the thoroughfares of the four provinces converge, carries the profound historical heritage of "10,000-year-old culture, thousand-year-old city, and century-old merchants", and sits on the natural scenery of "two rivers and one dragon" panoramic strange mountains and beautiful waters, and is a beautiful new pearl city in western Zhejiang.
With cultural and plastic brigades, thick cultivation of hot land;To travel Zhangwen, Guangyu Jiamu. Based on the advantages of cultural and museum resources, Longyou County grasps projects, promotes integration, strengthens brands, and gathers strength with the development of cultural and tourism innovation and integration, so as to stimulate new momentum for the development of the county.
The museum is the core
Open up the vision of cultural tourism and innovation
The Ninth Wonder of the World" and "The Mystery of the Ages" Longyou Grottoes are the origin of Longyou tourism, and it is also the original cultural symbol of this contemptuous hometown known to the world. On November 19 last year, the Longyou Grottoes Gene Decoding Seminar was held, and national and provincial experts and scholars gathered in Longyou to discuss further refining the core value of the grottoes, extending the cultural tentacles of the grottoes, studying the academic feasibility of protecting and developing the grottoes, and creating a landmark model for the activation and utilization of cultural relics.
The development of Longyou Grottoes and gene decoding is a microcosm of Longyou County's focus on cultural and museum resources and the integrated development of culture and tourism. In recent years, Longyou County, a major cultural relics county with 207 cultural heritage protection units and the second largest number of provincial protection units in the province, has focused on activating cultural protection resources, promoting the museum to create a 4A-level scenic spot on the basis of 5 cultural protection units, promoting the construction of the Lotus Mountain Ruins Park and the application for World Heritage Sites, comprehensively strengthening the protection and activation of ancient buildings and ancient cultural relics, and building the Great South Gate Historical and Cultural District. build the city into a big museum", for the development of the cultural and tourism industry high-level ideas, sort out the context, and clarify the theme.
Longyou County is full of cultural and cultural flavor, fireworks, and vitality, and the cultural museum has also begun to behave in a friendly and interesting manner: the "Museum Night" event held in Longyou County on May 18 for two consecutive years has launched treasure hunting, script killing, intangible cultural heritage performances, cultural and creative markets, etc., bringing a new cultural and tourism experience.
In 2023, Longyou County will become a pilot for the creation of "Wenbo Strong County" in the province (a total of 2 in the province).
Fusion as a medium
Explore new forms of cultural tourism industry
Xikou Future Village, the core area is located in the old pyrite living area and Xikou Old Street in Xikou Town, which is in the 10,000 acres of bamboo sea in Longnan Mountain, and the practice of integrated development of culture and tourism has "resurrected" here.
This is a demonstration area for the construction of Longyou's "Ten Million Project", and it is also one of the sample units of Longyou's integrated development of culture and tourism. There are "tourism + cultural and creative" shops featuring local bamboo culture, "tourism + research" workshops made of clay, "tourism + sports" clubs for outdoor sports, and "star markets" that integrate "tourism + shopping" on weekends and festivals. At the same time, combined with the people's livelihood projects, the South Confucius Book House of Yuwang Bookstore, the people's gym, etc., the public culture "Three Hundred Alliance" socialized operation system, the cultural services provided by the literary and artistic beauty project, as well as the supporting construction of shared canteens and characteristic resort hotels, the once lonely countryside is now full of people and lively, and young entrepreneurs, tourists, and students abound. In 2022, the famous domestic comedy team Happy Twist was attracted by the beautiful scenery and rich cultural tourism formats here, and came to shoot the variety show "Twist is Happy", which caused a huge response. Next, Xikou will also keep up with the trend, introduce immersive experience tourism projects, continue to upgrade the tourism system, and create a tourism cluster in Longnan.
During this year's Spring Festival, the integration of cultural and tourism activities with the theme of the New Year in Longyou Village was wonderful, and Xikou Town held a series of activities of "Longyou Xikou Old Street", combined with the local champion culture, held a unique Song Yun wedding ceremony performance on the Lingshan River, and launched a series of folk experience activities full of New Year's flavor; Huzhen Town held the theme activity of "Go to Huzhen to see folk art and play the Year of the Dragon" New Year folk art and folk market; Shifo Township carried out the theme activity of "Sanmen Source" New Year Lantern Festival in Sanmenyuan, a famous historical and cultural village, focusing on folk food and handicraft experience. The cultural heritage and the tour experience are highly integrated, reflecting a unique and heavy texture.
Innovation is the soul
Open a new realm of cultural tourism development
Located in the center of Longyou, the Great South Gate Historical and Cultural District was once the center of the national capital and the county seat of Longyou, and now, it is a must-visit check-in place for Longyou fashion citywalk.
There are immersive performances of **feng stage plays, large stage performances for the people, script killing experience, tea brewing around the hearth, nostalgic shops, time cinemas, cultural and creative markets, ......The unique style of the collision of ancient style and national tide, the fusion of history and modernity, once the street opens, it has become the favorite "Internet celebrity block" of Longyou young people.
During the Spring Festival this year, the block attracted 430,000 check-ins with a series of high-participation and year-end cultural and tourism activities with the characteristics of the Year of the Dragon, driving a comprehensive tourism income of about 15 million yuan.
In recent years, Longyou County has always been market-oriented and innovatively based on the theme of innovative content in the creation of scenic spots, blocks and cultural tourism formats and the planning of cultural and tourism activities, and has carried out the creation of cultural and museum cities, the literary and artistic beauty project, the Fengxiangzhou Longyou Marathon, the dragon boat team to participate abroad, the international dance open, the Fengxiangzhou Festival, the "Village BA", the Asia-Pacific Automobile Rally Championship, the China Drone Racing Competition, and the New Year's Chorus "Ten Firsts" innovative activities, which accurately exert force and attract traffic. Continuously improve the efficiency and efficiency of the development of the cultural tourism industry.
In the Spring Festival of the Year of the Dragon, Longyou, as a city named after the "Dragon", also held a series of activities for the "Dragon" tour of the Dragon Tour, targeting tourists with the surname "Dragon" and "Dragon" in the global zodiac, launching "free tours" for all scenic spots, 60 rooms per day in the hotels of the cultural tourism company "free to stay", 59 restaurants (snacks) in the county "free to eat", 13 hotels B&Bs "stay two nights and get one night free" super benefits. Driven by the activities, the Longyou "Wenbo Flavor" experience tour during the Spring Festival holiday became popular, the "fireworks" food tour attracted visitors from all over the world, and the "fresh life" rural tour presented a unique New Year's custom, and the county tourism was thriving and "hot and hot".
When spring comes, when everything is competing, the dragon is flying harder. In the Year of the Dragon, Longyou County will invest in the innovative practice of integrated development of culture and tourism with a more positive attitude, a more enthusiastic attitude, and a more enterprising state, empower the high-quality development of Longyou in the whole region, and contribute to the construction of a marginal central city in the four provinces.
*Courtesy of Longyou County Bureau of Culture, Radio, Television, Tourism and Sports).
*:Chekiang**.