New energy vehiclesThe rise of the market to ChinaCarsThe industry has brought a whole new lookBYDAs one of the leaders, after the annual sales exceeded 3 million vehicles, it is constantly opening diversified communication methods to further consolidate its market position and enhance brand awareness. Passed withUEFASigning and sponsorshipSonghua RiverIce skatingMarathonand a series of events,BYDIt shows its ambition to expand into the international market and let more people know about ChinaNew energy vehiclesThe power of branding. Next, let's dive in**BYD"Xiesai" communication strategy, see how it breaks through the fierce market competition and stands out.
BYDWith excellent product strength and market performance, it has become ChinaNew energy vehiclesA leader in the field, after the annual sales exceeded 3 million units, it occupied the market share with an overwhelming advantage. Compared with traditional joint venture brands,BYDIt took only 20 years to achieve this feat, showing its strengthNew energy vehiclesStrong competitiveness in the industry. Nowadays,BYDStarting from the communication of "Xiesai", the brand image and corporate philosophy are deeply integrated into the public life through sponsorship of sports events, in order to enhance brand awareness and reputation, and accelerate the global market.
BYDwithUEFAReached a partnership to become the official partner of Euro 2024, taking this opportunity to debut the event with a green and low-carbon image. As the official car supplier of the European Cup,BYDGreen travel services will be provided for participating teams and event staff, demonstrating corporate environmental responsibility and scientific and technological strength. BYDNew energy vehiclesExports continue to grow, and the European Cup will undoubtedly open up more space for it in the international marketMade in China"Win more accolades, but also push the worldCarsThe industry is moving towards green and sustainable development.
BYDActively participated in the inaugural editionSonghua RiverIce skatingMarathonChallenge, and fully support the holding of the event, for:Ice and snow sportsEnthusiasts and spectators bring a full range of ice and snow culture experience. As an advocate of the "Cool the Planet 1" environmental actionBYDIn the event, it showcased its environmental protection concept and innovative technology. At the same time,BYDWith the help of the event platform, the first-class models were displayed, adding modern technology to the event and injecting fresh vitality into the eventIce and snow sportsContribute to the development of the country.
BYDBy sponsoring a series of events, you can not only build a good brand image and increase the rate of success among a wide audience, but also connect the brand with specific values and emotions and enhance brand awareness. Helping sports events also demonstrates the responsibility of corporate social responsibility, demonstrates the concern for social and cultural activities, and further enhances the public image of the company. BYDIt has consolidated its leading position in the minds of consumers and laid a solid foundation for future market competition.
BYDAs ChinaNew energy vehiclesThe leader in the field, starting from the annual sales of more than 3 million vehicles, opened a new chapter in the spread of "Xiesai". By sponsoring sporting events, etcBYDIntegrate the corporate philosophy and product technology into the public life, and continuously enhance the brand awareness and reputation. BYDThe culture of helping the competition not only adds highlights to the sports events, but also demonstrates the social responsibility of the enterprise and gives the brand a more comprehensive value concept. In the future,BYDWe will continue to uphold the concept of "co-competition" for ChinaAutomotive industryto help the brand enter the international arena and consolidate its leading position.