Wang Shaoshao.
Online and offline New Year's festivals, domestic trendy brand out-of-the-circle activities, and new ways to play cultural tourism in the New Year ......During the Spring Festival, various localities took multiple measures to accelerate the recovery of the consumer market and fight for a "good start" in the first quarter.
Recently, the largest seafood distribution center in North China - Beijing-Shenzhen Seafood Market New Year's Festival opened, focusing on five sections: buying New Year's goods, enjoying New Year's flavor, giving New Year's gifts, tasting New Year's rhyme, and eating New Year's dinner; At the New Year's Festival in Liulang Town, Wanlan District, Wuhu City, Anhui Province, there are rich varieties of local characteristic agricultural products such as rice cakes, rice wine, beef and mutton, grain and oil, etc., which make people dizzy.
It is understood that in order to continue to recover and expand consumption, the Ministry of Commerce has designated this year as the "Year of Consumption Promotion". "With the continuous development of pro-consumption policies, there is still a lot of room for repair in the consumer market in 2024, especially the huge potential of new consumption and upgraded consumption. Industry experts said.
At the recently held "Guochao Quanzhou" brand shoes and clothing New Year's Eve consumption season and the 2024 Southern Fujian New Year Festival, more than 20 domestic fashion brands from Quanzhou, Fujian Province were all unveiled, covering many categories such as ** and children's clothing. In addition to participating in the full reduction activities provided by **, consumers also have the opportunity to enjoy superimposed discounts such as ** and free orders.
In recent years, Quanzhou has actively built a "national tide" exhibition center and continued to promote "national tide" consumption. At present, Quanzhou, which has about 1.5 million market entities, more than 6,000 enterprises above the designated size and more than 5,000 foreign trade enterprises, continues to make efforts to promote the "1+5" special action of "Guochao Quanzhou" excellent products to go to sea.
Wang Wentao, Minister of Commerce, said at a recent press conference held by the State Council Information Office that at present, China's structure is constantly optimized, and the quality and gold content of development are constantly improving. Green, healthy, smart products, and domestic "trendy products" are favored and have become new consumption hotspots; Cross-border e-commerce exports increased by 196%, becoming a new engine for the growth of foreign trade.
* A series of policy measures to stimulate consumption, such as issuing consumption vouchers, reducing taxes and fees, etc., have played a positive role in promoting consumption. Pan Helin, co-director and researcher of the Digital Economy and Financial Innovation Research Center of Zhejiang University International Business School, said that the development of new consumer formats such as e-commerce and the Internet will also further expand the sales channels of the market.
In order to stimulate the consumption potential of the "New Year's goods economy" and add another boost to the Spring Festival consumption season, all localities have made concerted efforts online and offline, enriching consumption scenarios with live streaming and AI New Year, and leveraging the Spring Festival consumption "market".
Friends who are new to the live broadcast room pay attention to it, and pay attention to the ...... not to get lost"The 2024 Shaanxi Provincial Supply and Marketing Cooperatives System New Year's Goods Festival and Baoji New Year's Goods Consumption Festival were recently launched, and 4 booths were specially set up on the site for online sales. More than 150 companies and more than 1,000 products in 21 offline exhibition areas provide citizens with one-stop New Year's goods purchase services, online preferential purchases, online platform New Year's goods exhibition and sales activities and other multi-scene layouts and multi-format integration, igniting citizens' enthusiasm for consumption.
Recently, Shenzhen, Guangdong Province has opened the 2024 Online New Year's Festival, uniting more than 10 brands to create activities such as "Shenzhen Brand Creative Market" and "Winter Meeting" offline. Gather the characteristics of the city, create an online AI New Year scene of "fun, good shopping, and good shopping", unlock the city ** through the urban AI New Year, and work together to drive the sales and drainage of Shenzhen's characteristic goods.
At present, the concept of new retail has gradually become an important direction, and the in-depth integration of online and offline has brought about a comprehensive upgrade of consumer experience. Hong Yong, an associate researcher at the Institute of E-commerce of the Ministry of Commerce, said that the development of e-commerce is becoming more and more diversified, and it is necessary to continue to strive to promote the high-quality development of e-commerce in the future, while actively expanding the international market and enhancing the brand influence and international competitiveness of Chinese e-commerce in the world.
During this year's Spring Festival, all localities will vigorously develop characteristic cultural tourism and launch a variety of Spring Festival tourism products, adding new vitality to the cultural tourism market and injecting new momentum into cultural tourism consumption.
Harbin Ice and Snow World is very lively, injecting new momentum into the ice and snow industry; Many places in Shandong have created New Year lantern festivals with the theme of "dragon", and ignited the "night economy" with lanterns; Xi'an, Shaanxi Province continued to make efforts around the national tide cultural tourism and opened a 52-day "Spring Festival Carnival"; 11 provinces, including Anhui, Hainan, Sichuan, Guizhou and Yunnan, participated in the "Colorful Research Tour in China" research and tourism theme activities, launched a series of research and tourism projects, and provided product and service discounts, ticket reductions and other measures to benefit the people.
According to the latest data from Fliggy, domestic travel bookings for the Spring Festival holiday have surged year-on-year, and the popularity of holiday travel searches has surpassed that of the same period in 2019. According to **, the Spring Festival holiday may give birth to a number of "Erbin" destinations, Quanzhou, Beihai, Luoyang and other non-provincial capital cities holiday travel bookings increased by more than 20 times year-on-year.
The relevant person in charge of the Ministry of Culture and Tourism said that during the 2024 National Spring Festival Cultural and Tourism Consumption Month, various localities will be organized to combine the theme of the Spring Festival and the characteristics of winter, hold cultural and tourism consumption promotion activities with rich content and various forms, and launch measures to benefit the people such as full consumption reduction and ticket price discounts, so as to create a happy and festive atmosphere, better meet the needs of the masses for cultural and tourism consumption during the Spring Festival, promote the continuous expansion of cultural and tourism consumption, and stimulate the potential of cultural and tourism consumption during the Spring Festival.