As the Spring Festival gets closer and closer, reservations for Chinese New Year's Eve dinner have also ushered in a peak. In order to let customers eat a good Chinese New Year's Eve dinner, restaurants have done their best, some have dressed up their stores with Spring Festival themes, some have launched Spring Festival limited dishes, some have launched various Spring Festival-themed marketing activities, and so on. Of course, since it is a Chinese New Year's Eve dinner, it is natural that this table meal must be done first.
According to the observation of the meal book, for the Chinese New Year's Eve meal to be called "a good table of rice" sung in the lyrics, there must be at least two flavors-Hometown taste and umamiIn this way, we can live up to the expectations of customers. And Totole, as a good helper for Chinese New Year's Eve dinner, has both tastes.
Founded in 1988, Totole is one of the leading brands in China's condiment industry, with sales exceeding 10 billion yuan on the occasion of its 35th anniversary in 2023. Totole's well-known product is none other than Essence of Chicken, which is a household name and has accompanied the growth of several generations. For more than 30 years, with a rich variety of products, Totole has become an indispensable helper for Zhang Luo's Chinese New Year's Eve dinner; And it is also very professional, loved by the majority of chefs, and is a good helper for chefs.
Tang Jingyou is the executive chef of the Cantonese restaurant "Dragon Flavor Restaurant" in Shanghai, and has been cooking Cantonese Chinese New Year's Eve dinner for many years. As we all know, for Cantonese cuisine, "freshness" is the most basic and the highest pursuit. Tang Jingyou believes that in order to achieve "freshness", in addition to preserving the original taste of food as much as possible, we must also find ways to stimulate the contrast with the help of corresponding seasonings, so that the original taste of the ingredients is more distinct and prominent. In this regard, Mrs. Le Tianwang fragrant chicken fresh powder makes him handy, so that he can make delicious dishes with fidelity, taste preservation and freshness, and give customers a strong "Guangdong New Year flavor".
At the Chinese New Year's Eve dinner table of Chen Xinyu's family in the northeast, chicken stewed mushrooms is a "must-have". Now, as the executive chef of the Northeast restaurant "Shangguan Xue", Chen Xinyu has a new understanding of this classic dish. He believes that although chicken and mushroom stew focuses on "stewing", the process of "simmering" is also important before stewing - the mushrooms are simmered in fresh soup in advance and then stewed with chicken. At the same time, you can add some Totole concentrated fresh chicken juice to the chicken soup to make the chicken soup deep in flavor and fresh. "I think this is the best way to pass on the flavor of my hometown. ”
Chinese New Year is the busiest time for the chef industry, and Liu Xiong, a Sichuan native who works as an executive chef in Shanghai, hasn't been back for the Spring Festival for many years. However, there is always one thing that can relieve his homesickness every year, and that is the homegrown Sichuan peppers that his mother carefully selects, washes and dries. These chili peppers are used in the restaurant "Youjia Sichuan Cuisine" where he works, and the dishes are spicy but not dry, spicy, and addictive, and "taste very good". Coupled with the blessing of Totole Xian Xiangbao seasoning, the dishes produced in this way have a fresher taste and richer taste, which is an "authentic Sichuan flavor".
A native of Shanghai, Zheng Yuqiao has been a chef for more than 20 years and is now the executive chef of Fa Jia, a private restaurant specializing in local cuisine. In his memory, the taste of Shanghainese's Chinese New Year's Eve meal is mainly salty and fresh, and the dishes must be indispensable to fish, which means "more than every year". Regarding how to make this fish well, Zheng Yuqiao's experience is that on the one hand, it is necessary to control the heat, and on the other hand, it is necessary to choose good condiments, so as to restore the home-style taste of Shanghai without losing the tenderness and fatness of the fish. In his eyes, Totole three fresh chicken essence seasoning can play the role of the finishing touch.
The above four chefs, although they belong to different cuisines, are allWith Totole's condiments, I made delicious dishes full of hometown flavor, so that different customers can enjoy a satisfactory Chinese New Year's Eve dinner on Chinese New Year's Eve.
Needless to say, Totole was able to achieve the milestone goal of exceeding 10 billion yuan in sales precisely because of the continuous promotion of the Xian strategy; The vigorous investment and detailed cultivation of the catering business is an important guarantee for it to achieve this milestone.
In 2023, Totole will actively explore the increment of the catering market and provide richer product solutions for catering segments. For example, Totole and the China Cuisine Association jointly launched the first China Baodian Industry Conference, aiming to enhance the influence of Baodian sub-categories, link key resources of the Baodian industry, and promote the high-quality development of the Baodian industry chain.
At the same time, Totole has a professional R&D team and a team of chefs, working closely with chefs and catering managers around the world to provide comprehensive services and solutions for catering enterprises, bringing forward-looking industry insights to customers and providing advanced cooking concepts.
This series of actions has opened up more new opportunities for Totole's layout in the catering channel, and has given Totole's own development and its in-depth catering channel greater imagination.
As one of the leading brands of seasonings, Totole, which has sales of more than 10 billion yuan, plays an increasingly important role in the catering industry. Its "close and professional" image and rich variety of products make more and more chefs willing to use it as a good helper for their Chinese New Year's Eve dinner, and dedicate the most important meal of the year to customers in Tiannan and Haibei.
In the new year, with the further growth of catering on the basis of 5 trillion yuan, the seasoning industry will also usher in growth, and Totole, as an industry leader, will also usher in greater development.