The offline market is booming, and the online market is also full of flavor. This year is the 7th year that Dingdong has carried out the "Spring Festival does not close" supply guarantee activity, increasing stocking and ensuring supply, and nearly 80% of front-line employees have stayed at their posts during this year's Spring Festival holiday to serve the needs of people's livelihood.
Flowers fill the "atmosphere".
This year's Spring Festival holiday overlapped with "Valentine's Day" on February 14, and New Year's flowers and flowers became indispensable members of the "atmosphere group". According to consumption data, this year's most popular New Year's flowers show a trend of small bouquets and exquisite shapes. In addition, the sales volume of silver willow decorative bouquets and ornaments is expected to exceed one million branches.
The flower categories on the platform not only include all kinds of phalaenopsis orchids, potted orchids with large flowers, as well as traditional Spring Festival flowers such as plum, holly, gladiolus, and rich bamboo, as well as delicate and cost-effective flower combinations such as succulents, air pineapples, and dream pandans. All kinds of Chinese simple hanging ornaments are also popular among young consumers.
Lo-mei cooked food serves as a "travel companion".
Travel is the "theme" of the Spring Festival, and sales of snacks, baking and ready-to-eat pre-made dishes continue to rise.
Cooked cooked foods that are simply heated or ready to eat out of the bag are particularly popular, with Hong Kong-style roast duck, finger sucking duck collarbone, spiced beef tendon and sauce duck selling the best, among which finger sucking duck clavicle increased by nearly 80% month-on-month. Sales of seasonal snacks such as sugar-fried chestnuts and roasted sweet potatoes also exceeded expectations. Fruits are indispensable for food. Citrus, cherries, blueberries, mangoes, Hainan Xizhou melons, pineapples, longans, persimmons, etc. are all popular fruits.
During the Spring Festival, Dingdong grocery shopping increased the stock of meat, eggs, milk, vegetables and fruits to twice the daily stock; In addition, the variety of seafood products such as Canadian snow crab platter, fresh gentian grouper, and sea-caught red shrimp has been expanded to about three times that of normal days. Nearly 30 kinds of spring vegetables, including freshly picked broad beans, fresh morels, toons and toon heads, marantou, green garlic, bean sprouts, and bamboo shoots, are also sold online in the morning.
Welfare subsidies and other incentives for left-behind employees
In order to alleviate the problems that may arise during the Spring Festival, such as labor and capacity shortages, Dingdong Grocery has been recruiting personnel during the Spring Festival in advance since November last year to extend the personnel reserve cycle, and has also prepared the transportation capacity of the third-party platform to provide flexible and flexible transportation capacity guarantee for the front line.
In addition, Dingdong also provides welfare subsidies for left-behind workers during the Spring Festival and off-peak holidays to encourage employees who stay at front-line posts to provide services to the public during the Spring Festival.
Text: Zhang Shihuan.
Editor: Zou Ying.
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