In this digital age, social** has become an integral part of our lives. People share and get information and interact with friends through social platforms.
For brands, while it is impossible to fully read the minds of consumers, through social data, we can learn from itUnderstand consumers' interests, preferences, values, interests, and purchase motivations, and use this data to determine market trends and develop marketing strategies
There is a lot of information scattered on social platforms, and it takes time and effort to manually search and analyze it, so it is important to have a good social listening tool.
Most of the basic features offered by social listening on the market are similar, but they differ in some details. When choosing a listening tool that meets our needs, it is important to consider the following information:
Reach social channels:Most social listening tools can cover mainstream social platforms, but if you want data from more platforms (such as forums, complaint platforms, etc.), you need to carefully filter them.
System Functions:Whether the function can meet all the needs of the brand, such as sentiment analysis, product indicator data, brand public opinion monitoring, etc.
Data volume:If you want to use social listening for market research and trend analysis, we need real-time data and historical data to support it, but some social listening tools only provide quantitative data analysis, and you need to charge an additional fee for the excess part.
Ease of Use:Whether it has a user-friendly interface and provides visual charts to help users intuitively understand and analyze the data, and it would be better if it can provide intelligent analysis recommendations.
Xiaohachi has compiled 15 excellent social listening tools at home and abroad, which you can refer to and choose
1. digimind
DigiMind can monitor social and data and turn it into actionable business recommendations. It offers two products: Social Listening and Market Intelligence.
With DigiMind's social listening tools, we can: monitor specific keywords and topics, analyze discussions, share content and engage audiences, generate reports, measure ROI from our platforms (paid and organic), leverage search data for reputation management, and more.
DigiMind helps us see what's going on with our brands in real-time from millions of them, so we can drive and improve our marketing strategies.
2.Cloud Listen CEM
The SaaS customer experience management SaaS platform helps brands and enterprises aggregate customer feedback data including this product and competing products, covering external social platform discussion data, e-commerce platform user evaluation data, as well as brand internal customer service conversations, work orders and other data.
CloudHearing CEM uses big data and deep learning NLP algorithms to analyze problems and opportunities in products and services, and applies them to multiple scenarios such as product development, service optimization, and marketing, helping brands link data and empower business, so as to achieve long-term growth.
3. sprinklr
Sprinklr can monitor consumer opinions from 26 social channels. It can see the volume, context, and sentiment of conversations, both historical and real-time, and use that information to make strategic decisions that support business goals.
It provides a massive dashboard that displays real-time information related to a brand's business KPIs, as well as monitor competition and industry activity to analyze industry trends and market strategies for competing products.
Sprinklr provides standardized and use-case-specific reporting templates. In addition, Sprinklr also has the option to convert dashboards into "live" PPTs, which can be updated in real-time for viewing and presentation by the brand's internal staff.
4. brandwatch
BrandWatch is a social** listening, publishing, ad measurement, and customer data management platform that extracts valuable conversational insights from millions of pieces of data.
With BrandWatch, users can analyze historical and real-time discussions to determine the current situation and trends in public opinion. It can help brands better understand the market and audience, from which they can understand market trends and popularity. On Brandwatch, you can see the hot topics they're talking about and what's going on with the brands.
BrandWatch offers sentiment analysis in multiple languages, flagging information as positive, neutral, or negative to help users prioritize processing. Users can set up alert notifications to be alerted when issues arise and avoid the impact of negative information. In addition to this, BrandWatch can also set up automated reports on popular topics and information, and send the reports directly to the mailbox for viewing.
5. brand24
Brand24 is a powerful tool for measuring brand awareness and reach. It can track conversations from 250,000** resources to gather valuable consumer insights. This allows you to better understand consumer preferences, can gauge brand sentiment and quickly identify reputational risks.
Brand24's main page shows the amount of discussion on social platforms, and users can easily see the trend of the brand's discussion volume and see if there are any issues. And it also provides a complete analysis of the information, giving users a better understanding of the discussion crowd.
It also includes sentiment analysis – not only can users see how much discussion of the brand is doing, but they can also see whether the information is positive, negative, or neutral.
6. keyhole
Keyhole provides enterprise-grade social listening to gain a deeper understanding of brand consumers. It provides data insights to help brands identify target demographics and better understand their preferences. Users use the platform to monitor specific hashtags and keywords, as well as identify relevant discussion groups. The Quantity feature can help you plan for the future spread of your post.
The core function of Keyhole is the account's social** analytics and reporting. Users can monitor all accounts and posts in real-time and use Keyhole's analytics to optimize the release schedule. In addition to this, we can also monitor hashtags and keywords in real-time, monitor the total number of posts, engagement rates, and the total reach and impressions generated by blog posts.
7. youscan
Youscan is one of the top social listening tools with image recognition. It provides users with AI-powered visual chart information to better understand brand consumer personas. The platform can** upcoming trends so that users can adjust their marketing strategies accordingly.
It tracks brand sentiment and consumer sentiment tendencies, showing users the attitude of consumers towards the brand. The platform also provides a crisis warning function, which can monitor issues that may affect the brand's reputation in real time so that they can be dealt with in a timely manner.
8. meltwater
Meltwater provides AI-based insights that cover many aspects of corporate activity. It can monitor millions of articles from social platforms, blogs, and news every day. It filters out irrelevant information, and users can use Meltwater to set up searches, find key KOLs, and follow up on impacts.
Meltwater can provide historical data, and users can see the trend of the data over time. The platform allows you to better understand your audience and analyze consumers' sentimental tendencies, including positive, negative, and neutral dimensions. It can monitor the brand's ** situation in real time and provide crisis early warning function.
9. brandmentions
Brandmentions provides almost web-wide coverage** and can be used by brands to monitor all the speech about their company or products across all important channels, whether online or social**, and provide comprehensive sentiment analysis.
Users can use Brandmentions to monitor competitor dynamics and analyze competitors' marketing strategies. It can also provide real-time email alert notifications and link notifications.
10. buzzsumo
Buzzsumo's main function is content analysis, but it's also a social listening tool.
It can search for anything on the web by keyword. But it provides not only search results, but also engagement associated with each search result. For example, when someone writes a blog post criticizing your company's services, it will not only show up, but also tell you that people have shared the article 26 times on Facebook and tweeted it 478 times, which can help you judge the severity of the matter and whether it needs to be intervened and dealt with in a timely manner.
Buzzsumo mainly provides discussion data on Facebook, Twitter, Pinterest and Reddit. It provides users with an early warning function, which can customize the early warning parameters according to their own needs, and is used to track the brand**, competitor dynamics**, content, keyword information, backlinks or authors.
11. sprout social
Sprout Social is a high-end professional social management app that allows users to gain comprehensive visibility into brand-related discussion data and track brand-related information across major social platforms and more.
With Sprout Social, brands can understand consumer preferences and how they feel about a particular product, campaign, or topic. This information can help brands stay on top of the latest industry trends and identify untapped business opportunities. Discover influencers for engagement, marketing collaborations, and more.
Dig into brand discussion information with Sprout Social to gain a deeper understanding of customer experience and brand sentiment, and you can set up custom alerts to ** an upcoming brand crisis and handle it before it gets out of hand.
12. talkwalker
Talkwalker is a social marketing platform that empowers the world's most successful brands to drive business impact by bringing together data and insights from within the company as well as externally, such as social platforms. Its listening platform provides a powerful tool to uncover valuable information about your customers' spending habits.
With Talkwalker's social listening tool, you can monitor and analyze brand mentions across 10 different networks, including Twitter, Facebook, and Instagram.
With its proprietary visual listening technology, it goes beyond being just a "social listening" tool. This is because you'll be able to track KPIs like hashtag performance, which ties the work to your business goals or customer sentiment. You can also see the most popular topics related to your brand and see how you rank against your competitors.
13. synthesio
Synthesio covers social media intelligence from 195 countries and more than 80 languages. and provides automated sentiment analysis for more than 20 of these languages.
It has a customizable social listening dashboard that showcases all kinds of brand-related data on social platforms. Users can track the number of likes, favorites, replies, replies, and shares from Facebook, Twitter, Instagram, and YouTube directly on the social listening dashboard. You can also use the Value and Engagement Rate widgets to add advanced business intelligence.
Synthesio supports APIs or in-house tools to export large amounts of pre-filtered data and combine it with performance data from other SaaS business intelligence tools.
14. awario
Awario finds instant information from the web and social**. In addition to its API, it crawls more than 1.3 billion web pages every day. You can use Awario to find all the information about your business or organization's Twitter, Facebook, Google+, YouTube, Instagram, blogs, forums, news**, or any publicly accessible web page.
It is possible to track the growth of the number of mentions and their collective impact, sort mentions by positive, negative, and neutral through sentiment analysis, identify top influencers by social networks, compare multiple alerts, and analyze progress using Awario's analytics.
15.Octopus collector
If you have more detailed data analysis needs or more personalized scenario applications, you can use Octopus to collect data, and then carry out further text analysis and visualization processing.
Octopus collector focuses on the promotion and popularization of 0** data collection, without learning crawler programming technology, you can easily obtain network data in a few simple steps, and can achieve more than 99% of the data collection of the whole network.
Although each tool claims to be the best to use, how to choose depends on the brand's own needs, and what suits you is the best, I hope the above information can give you some reference and help.