Although there are no special effects blockbusters in the Spring Festival in 2024, the competition is still fierce. "Hot and Hot" and "Flying Life 2" have been evenly matched since their release, ranking first and second at the box office, and continue to rise. In contrast, "Let's Shake the Sun Together" and "Mr. Red Carpet" withdrew from the stage early, did not cause much repercussions, and the box office performance was not satisfactory.
The movie "Let's Shake the Sun Together" withdrew from the Spring Festival file early, resulting in unsatisfactory box office. After careful consideration, the producer announced that the film will be postponed to March 30 for re-release, in anticipation of a better performance in the new schedule.
Teng announced that "Let's Shake the Sun Together" will be officially announced on February 15 and will fight again the next day. Previously, a suspected insider on the Internet issued a statement, asking major theaters to adjust the film schedule as soon as possible. Unexpectedly, the speed with which the official statement was made.
In addition, according to the Lighthouse Professional Edition platform, after the announcement of the withdrawal of the film, the proportion of "Let's Shake the Sun Together" has increased from the previous 46% down to 24%, in addition to "Mr. Red Carpet", the gap between the film and other films has also widened.
In addition, a suspected withdrawal poster of the film was also exposed on the Internet, which clearly said "We have withdrawn". Based on the revelations of industry insiders and various details, it seems to confirm the results caused by improper schedule selection.
Up to now, "Let's Shake the Sun Together" has only achieved 90 million at the box office, and it won't be long before it faces the problem of cost. Now, the film suddenly withdrew from the Spring Festival file, which has sparked widespread discussion and controversy. Netizens expressed their opinions, some bluntly said that this was disrupting the market, and some also questioned whether the filmmaker's move would have a negative demonstration effect on future releases. Is this a preparation for a large-scale touring release?
In addition, the movie "Chinese Ping Pong: The Jedi Strikes Back" starring Deng Chao first changed the release date and later canceled the release, resulting in the previous publicity expenses being wasted, which had a negative effect. Then, "Let's Shake the Sun" again adopts a similar approach, and it's hard not to think that this will be the next "ping pong".
Again, "Let's Shake the Sun Together", as the last masterpiece of Han Yan's "Life Trilogy", was originally highly anticipated. However, this film full of tragedy and color chose to meet the audience during the Spring Festival, and it was in a very disadvantageous situation. Even though the film party has made every effort to promote, hold a live shaving event, and go deep into the masses to attract popularity, it cannot save the box office dilemma.
Director Han Yan also responded to the question of the theme of the film, saying that he was not opposed to launching the film during the Spring Festival at first, and even believed that there needs to be some differentiation in the current market environment. However, Han Yan also left room for release, emphasizing that this film is suitable for any schedule and does not exclude any time period. Combined with the situation of the file change, people can't help but ask, is Han Yan's words hinting at something?
Ultimately, it is important to emphasize that the film market needs to compete fairly, and it should not be tolerated for any film to escape reality by changing gears because of its poor box office performance, which is also unfair to other films.
Let's shake the sun together and withdraw from the Spring Festival stalls