Recently, Gamma Data released the "2023 Global Competitiveness Report" (hereinafter referred to as the "Report"), which announced the list of the top 100 companies in global mobile game revenue in 2023, and Zulong Entertainment was among them.
The report pointed out that years of experience precipitation and steadily improving research and operation capabilities have made Zulong Entertainment one of the top 100 companies in global mobile game product revenue in 2023. We adhere to the strategy of "integration of research and operation", maintain R&D investment, attach importance to R&D talents, promote technology iteration and upgrading, and lay the foundation for product quality and innovation.
Zulong Entertainment actively explores diversified track layouts, develops mobile games with other types of gameplay, and successfully achieves a second breakthrough with the excellent performance of "In the Name of Shining" and "Madtale: Idle RPG" (hereinafter referred to as "Madtale"). As of June 30, 2023, Zulong Entertainment has launched 19 high-quality mobile games around the world, including MMORPG, SLG, female-oriented, strategy cards and other categories, and the cumulative number of registered users of 13 games in operation has exceeded 1500 million. Among them, 1 game has a cumulative global turnover of more than 4 billion yuan, 3 games exceed 3 billion yuan, and 6 games exceed 1 billion yuan.
Excellent product quality is inseparable from the world's leading technical strength, and the R&D personnel of Zulong Entertainment account for 7815%, and the cost of employee compensation and benefits exceeded 300 million yuan. At the same time, Zulong Entertainment closely followed the development trend of AIGC and established an AI tool research institute to focus on NPC response rate, character building, content authenticity, etc., and successfully improved R&D efficiency and released the productivity of elite talents with in-depth training and tool application.
The report pointed out that in May 2023, the "Life Makeover" international server will be launched, covering more than 100 countries and regions such as Europe, America and Southeast Asia, and it will top the iOS game free list in Thailand, Indonesia and Vietnam on the first day, and reach the second place in the iOS game free game list in the United States, demonstrating the strong strength of Zulong Entertainment in many countries and regional markets. In 2023, Zulong Entertainment's first overseas** product "Madtale" further strengthened its confidence in cross-category global distribution. The results of this product are also remarkable, and in the first week of going overseas, it entered the top 10 of the free iOS game list of many countries such as France, Germany and Thailand, and ranked 7th in the free list of iOS games in the United States.
Madtale is a highly recognizable game style, with an American-style ** painting style, presented in a vertical interface, with a well-known fairy tale background in Europe and the United States, and was quickly accepted by overseas players as soon as it was launched. Under the framework of the first style, the game has finalized a unique fairy tale picture book painting style, and Zulong Entertainment has made a lot of high-quality materials based on this in the overseas launch link, which has played a positive role in the absorption effect.
For the product "Madtale", Zulong Entertainment also implemented special targeted promotion strategies in key markets, such as the promotion of regional preferred character packaging according to the survey results, the establishment of official communities in five languages: English, French, German, Thai, and Vietnamese, and regularly held node activities according to the region, and cooperated with top influencers to launch customized content for the target market, all of which received good responses. By accumulating more categories and distribution experience in overseas markets, Zulong Entertainment's influence in the global market has been continuously improved.
In 2024, Zulong Entertainment's diversified global product layout will continue to expand, and a number of high-quality games will be reserved, including the classic IP-licensed SLG game "Heroes of the Three Kingdoms: Honghu Hegemony", as well as the dragon IP's strategy card game "Codename: ** Hitomi", and another original IP national style card RPG product "Project Code: IM" has also entered the testing stage. Under the long-term operation strategy, many products such as "In the Name of Shining", "Under the Map" and "Dragon Fantasy" are still contributing sustained and stable revenue, and Zulong Entertainment, with its continuous and in-depth integration of global research and operation, is expected to contribute more high-quality games to global players in the future.