In the tide of artificial intelligence technology, Honor, on the day of its three-year anniversary of independence, continues to move forward and face challenges head-on.
Burdened with huge pressure and twists and turns, Zhao Ming, CEO of Honor, used social platforms to share the brand's eventful years and difficult progress. In response to the increasingly intense geopolitical implications, Glory has a path to challenge that is greater than its chance.
recalled that Huawei suffered a complete supply cut from the United States in 2020, when Huawei HiSilicon, which was in emergency situations, chartered a plane from TSMC to transport back the Lin chip; After the same year, Huawei officially got rid of Honor, and Honor suffered a heavy blow, with a market share of only 3%.
In the face of pressure, we saw the courage and hard work of the Glory team. As the first blockbuster product of the "New Honor", the development of the Honor 50 is like a pressure interview for the team. The birth of the Honor 50 has become a declaration of the new Glory, and after that, Honor has achieved remarkable results and its market share has recovered.
The glory of the initial revival was born under the endogenous power driven by Huawei. The release of Huawei's Mate 60 Pro crushed the market and led China, and at the same time caused a strong response in the United States.
Huawei's return is like a starting gun, carrying the ambition of domestic brands such as Huawei and Honor to dare to challenge Apple's seat. Apple, an emerging giant, has a huge market capitalization and has attracted the attention of the world.
The mobile phone market is not an easy one, and although China is the world's largest mobile phone market and has given birth to many brands, there is not enough room for domestic brands. Next, the will is handed over to glory, where do they have their hearts? In what way to challenge?
The global market share is huge, and the trend points to high-end and internationalization, which is why Chinese brands are vigorously developing and holding together China's strength.
The challenge was not easy, and although domestic brands such as Xiaomi and OPPO were faced with patent lawsuits in the European market, Honor has responded positively in the face of adversity and maintained its market share growth.
February** Dynamic Incentive Program
Honor's strategic choice is worth learning from peers: from high-quality brand building to deep rooting in the channel market, this is a successful case of Honor in opening up a new market.
Honor Huawei mobile phone market premiumization