According to the 2023 and Q4 China smartphone market sales report released by IDC, Apple's sales performance in the Chinese market is still strong, and it easily won the sales championship. Despite criticism of the lack of innovation and the diving phenomenon of the iPhone 15 series, Apple's position in the Chinese market remains solid. At the same time, domestic brands have also shown positive changes, and Huawei has achieved the highest sales volume after ten consecutive quarters of decline, returning to the top five domestic sales.
In the fourth quarter of 2023, the total shipments of China's smartphone market were 73.63 million units, a year-on-year increase of 12%。The top five sales figures are Apple, Honor, Vivo, Huawei, and Xiaomi. Huawei's return, especially with the launch of the Mate60 series, has significantly boosted its overall sales, with shipments reaching 10.3 million units. Although Huawei's high-end mobile phones have been in short supply for a long time due to production capacity problems, and low-end products mainly use 4G Snapdragon chips, the improvement of its brand image and market recognition still promotes the growth of sales. It is expected that with the increase of Kirin chip production capacity, Huawei is expected to fully return in the price segment above 3K in 2024 and re-enter the top three in terms of sales.
In terms of annual sales, Apple started with 17The market share of 3% ranks first, and Honor ranks first with 171% followed, with OPPO at 167% ranked third, and vivo came in with 165% ranked fourth, Xiaomi with 132% ranked fifth. Honor's success in the field of folding screens and the hot sales of the Honor X50 series at a price of 1,000 yuan have made it the sales champion of domestic brands. In 2024, with the full return of Huawei, the domestic mobile phone market is expected to undergo new changes, and the competitive landscape may be reshuffled.
The vitality of the domestic mobile phone market is recovering, and the return of Huawei and the launch of more blockbuster products will bring more choices to consumers. It is expected that domestic brands can continue to improve in the competition and compete with international brands such as Apple. For the domestic mobile phone sales ranking in 2023, is this in line with your expectations? Feel free to share your thoughts.