Scandals broke out in car companies: unemployment at the start of construction, compensation is difficult to get, social security is suspended, and business is urgent to ask for debts.
Every time you explore: the sudden change in the situation of the building, the winter night adventure of the year of the dragon of Gaohe Automobile": On February 20, the report of Huang Xinxu and Dong Tianyi revealed a scene: In the Shanghai office area of Gaohe in Pujiang Town, the familiar scene of the past has taken a turn.
Li Yong (pseudonym) swiped his card to enter the park as usual, but encountered an unexpected "beep" sound, and the passage was blocked. The security guards were surprised and told him that he needed permission from the leader and registered to enter.
This sudden change seems to indicate that the interior of the car is undergoing an unusual test.
On February 20th, reporter Huang Xinxu experienced a touching scene at the Shanghai headquarters of Gaohe - many employees wearing Gaohe work clothes held work cards in their hands, but faced the embarrassment of not being able to swipe their cards to enter the park.
They included people who had left their jobs, returned their equipment and organized their belongings, but they all received the same notice: from today, the credit card access will be terminated. This special farewell reveals the changing dynamics of work.
On the first working day after the Chinese New Year, the employees of the park have not yet fully recovered from the holiday, but they have to face the grim reality that the haze of shutdown hangs over them.
Although there were expectations for a huge investment from Gaohe Auto and the Saudi investment department, the funds did not seem to have come as promised. In the face of doubts from the outside world, people familiar with the matter revealed that the so-called investment may just be a "story", and Gaohe Automobile is in deep trouble in the capital chain, with arrears and internal problems.
Gaohe Automobile, once a star of new car-making forces, is now facing rumors of layoffs and store closures, and its operating conditions are worrying. Pujiang Town, a town where scientific research and manufacturing converge, has witnessed the rise and challenges of Gaohe.
However, the elimination of Ranger cars and the predicament of Gaohe make people question who can have the last laugh in this new energy vehicle competition. On February 20, the reporter of "Daily Economic News" visited the Gaohe Park located on Wanfang Road, only to see that the park was empty, and a car was parked alone in the parking lot.
Employees were puzzled to ask why they couldn't use their work cards to enter, which undoubtedly deepened the sense of urgency that the outside world questioned the six-month shutdown of Gaohe. What is the truth?
Journalists dig deep to try to uncover the reasons behind this dramatic turn of events.
*: Gaohe Park Live] According to every reporter Huang Xinxu's shooting, the park security revealed that since last night, some employees have restricted their access permissions. Today, employees are required to be approved by the top management.
An A4 piece of paper held by a security guard lists the names of many employees in detail, and they belong to different management levels according to their ranks, and the rigorous and orderly process highlights the company's management regulations.
*: Employees beg leaders to approve admission to the park]**From Huang Xinxu of "Daily Economic News", revealing the different situations of Gaohe employees. Some of my colleagues were allowed to enter through a senior management**, while others were absent"Access list"Externally blocked.
One person who was anxious to leave asked if there could be a special open day for us who were going through the resignation procedures so that we could solve the matter at once. Another employee who is about to leave revealed that compensation and social security issues seem out of reach.
The sudden change seems to announce the end of the profession when the work stops. In the internal turmoil of the Gaohe Park**, Zhang Wen, an unnamed employee, revealed that his Feishu permission has been restricted, and even the director's *** has become a problem, and he can only turn to his colleagues for help.
Traders have also felt the odds, with a circuit system vendor noticing payment delays since the fourth quarter of 2023, and they rushed to the park to collect payment for the project, but the results were disappointing.
At the gate of the Gaohe Park, the ** businessmen waited anxiously, and after a brief exchange with the Gaohe employees who seemed to be staff, the details were not disclosed. A market researcher was even more anxious, and her weak voice came out on the Internet: "As a small ** businessman, we are also owed service fees."
Although I have filed a lawsuit, the outcome is still unclear. The truth was shrouded in fog, and the current employees of Gaohe were vague, saying only that they were "in a meeting to discuss", while the park security revealed that some people were still working normally and may be brewing a coping strategy.
However, at the Gaohe Auto Experience Store in Darong City, Jing'an District, Shanghai, the business atmosphere is in stark contrast to the headquarters. The sales staff were enthusiastic, and the live sales in the store were carried out as usual, showing the charm of Gaohe Automobile.
The current situation of Gaohe seems to be known only to the parties concerned, and the speculation and expectations of the outside world are still continuing.
In the Gaohe car experience store, our staff stuck to their posts, sales went on as usual, and customers were still able to experience and test drive for themselves. Regarding the rumors of the recent shutdown, they confirmed this fact, but they remained optimistic, pointing out that there are still authorized after-sales centers in Shanghai to provide services as usual to ensure that users' repair needs are guaranteed.
Despite the possibility of suspending OTA updates, the vehicle's basic safety features remain reliable. At the moment, they offer flexible strategies and additional allocation giveaways to deal with market uncertainty.
Although the store is slightly deserted, the staff is confident in the future of the brand, and they believe that Gaohe Automobile has a strategy to deal with it, and the worst-case scenario could be an acquisition.
According to reports, the news of financing is expected to have new developments within two months. During the 20 minutes of the reporter's visit, there were no other potential customers in the store.
Exploring the Dilemma of Gaohe: The Truth and Challenges of Direct Sales and Franchise Under the busy surface of Gaohe Automobile Experience Store, there is a story of different voices. The non-directly operated Shanghai Darong City store reveals the actual operating model behind it: employee compensation does not come directly from Gaohe, while the current situation of the directly operated store is reported by Zhang Yu, a salesperson, and the problem of work stoppage and unpaid wages is real.
Gaohe Automobile's capital chain is tight, and it is rarely disclosed compared with "Wei Xiaoli", although it has received strategic support from banks and listing plans, but there are constant turmoil. Sales were weak, especially with the launch of Hiphi Y, which increased sales, but there was still room for improvement compared to competitors.
Gaohe's high-end positioning led to overpricing and hindered sales. In order to survive, Gaohe tried to lay out overseas markets, but the shutdown may affect its pace of going overseas. Industry experts pointed out that for brands with fragile capital chains, the scale of sales is the key to life and death.
However, in a complex market environment, the future of Hi-Hop Automobile is full of challenges.