2024 Economic Situation Research and Judgment and Business Development Outline

Mondo Finance Updated on 2024-02-01

First, the study and judgment of the economic situation

From the current economic situation and policy environment, with the easing of the international environment, the restoration of internal vitality and the increase of policy regulation and control, under the consciousness of economic centripetal gravity, enterprises and residents will work together to strengthen policy coordination and cooperation, and the economic growth rate may gradually converge to the potential level.

Specifically, the following aspects may affect future economic growth:

International economic environment: As the global economy recovers, external demand is likely to become an important driver of economic growth. But at the same time, it is also necessary to pay attention to the impact of uncertainties such as rising protectionism and geopolitical risks on the global economy.

Domestic policy environment:** Likely to continue to intensify policy regulation to stabilize economic growth. For example, fiscal policy may be more aggressive, and monetary policy may be more prudent to promote increased investment and consumption.

Internal vitality: With the upgrading of domestic consumption and the adjustment of industrial structure, internal vitality may gradually increase. The rapid development of new industries and the rise of high-tech industries are likely to be important forces driving economic growth.

At the same time, we should also see the current global geopolitical situation and understand it from the following four aspects:

1. The global economy itself has entered a flat period after rapid development, and the global economic growth is sluggish, which was reflected in the three years before the outbreak of the epidemic; However, the epidemic has accelerated its speed and exacerbated the rise of protectionism in the world, which has contributed to the downward trend of the economy.

2. The three-year epidemic is an accelerator of the economic downturn, and at the same time, the epidemic has prompted a change in group values, and its impact is bound to be far-reaching.

3. The Russian-Ukrainian war, which lasted for more than a year, the end of the US-Afghanistan war, and the Palestinian-Israeli war, pushed the East and West and international and regional relations to the brink of a new Cold War.

4. The world's leading economies have entered a restructuring. The Palestinian-Israeli war has made the pattern of the world's countries choosing sides and occupying sides, and at the same time, it has also promoted the unity of the Arab countries and the friendly development of relations between the Muslim world. This will also accelerate the restructuring of the world's leading economies and change the overall pattern of the world.

5. China's rapid development has broken the balance of the United States' hegemony over the world, and has promoted the war of the United States, the blockade of science and technology, and the non-exchange of talents and academics, all of which have increased the downturn of the world economy.

Since we are in the current downturn, we must recognize the changes, pay attention to the essence of the changes, and pay attention to the direction of the development of the situation, rather than just caring about the results of the changes, and we may have insight into the laws.

As the predecessors said: "The wind never ends, and the rain never ends." Heaven and earth can't last long, but what about people? "We face the moment and wait for the flowers to bloom!

Second, the national strategic layout in the economy

2024 is the node of the global economy entering the next cycle, and in this special period, changes in national policies, the development of science and technology, and changes in the global economic situation will have a profound impact on you. How to develop smoothly in such a context, and even realize the gorgeous transformation of the enterprise, requires accurate judgment of the situation and good attitude, action and strategy.

In recent years, the economic work conference on the economic work conference of China's policies has mentioned the most "enhancing the balance and coordination of development", "promoting high-level and opening up to the outside world", and "enhancing the linkage effect of domestic and international markets and resources". This is to speed up the construction of a new development pattern with the domestic cycle as the main body, the domestic and international dual circulation, and mutual promotion.

Based on the needs of the new development pattern, the country has carried out the corresponding economic strategic layout, which can be summarized in five aspects:

First, extend the value chain of products by opening up the service industry. On the basis of digital industrialization, the service industry has been fully opened up and expanded, which not only provides a large number of opportunities for employment, but also breaks the dilemma of low added value of Chinese enterprises' products and short domestic value chain, and drives the development of other industries and enterprises through industrial linkage effects and spillover effects, and extends the domestic product value chain; Lay the foundation and motivation for Chinese brands to go global.

Second, promote a unified national market with institutional opening-up; This will promote a new development pattern of dual circulation, drive the national economic upgrading, and also effectively use international resources to connect the international market and the domestic market.

The third point is that the layout of large economic regions, characteristic opening and linkage development, now China's special economic zones have formed a pattern covering from the coast to the inland and from the south to the north. His characteristic open system innovation and linkage development are effective ways to enhance synergy under the new development pattern.

Fourth, the interactive layout of China's sea and land lines has made the East and West linked, helped improve the shortcomings of China's unilateral maritime trade, and made up for the shortcomings of the opening up of inland border areas.

Clause. 5. Build a world-class urban industrial economic cluster, and promote the dislocation of the global economy to develop an interrelated, integrated and interactive industrial division of labor system; At present, the global industrial chain tends to be shortened in the vertical division of labor and concentrated in the horizontal division of labor, which requires the industrial layout and adjustment of global cities. From the scale of the Belt and Road Conference held last year, it is enough to see that China is the leader of the global economic take-off, and it is also enough to see China's responsibility and strength.

3. Business development strategy for enterprises in 2024

Through the understanding and analysis of the current enterprise and the work consulting work, under the current economic downturn, the enterprise needs to make the following changes in the management system and management thinking in terms of business development and strategic planning. Specifically, there are eight points as follows:

First, we need to actively carry out digital transformation.

To grasp the current market system to change the digital economy to follow, not only market sales should follow the general trend of the digital economy, there should be traffic thinking, enterprise management and operation, but also digital thinking, industrial digitalization.

Digital transformation has become a major trend of today's era, and both enterprises and individuals need to keep up with this trend and actively carry out digital transformation. There is a need for innovative capabilities and market sensitivity.

In this digital era, traffic thinking has become the king of market success. In the past, we just thought about how to sell our products, but now, we need to think about how to attract traffic and how to make consumers notice our products among many products.

Enterprises are increasingly relying on digital tools and platforms for their operations. From production and chain management to sales and customer service, digital tools are playing an increasingly important role. This not only improves efficiency, but also better meets the needs of consumers.

More and more enterprises are becoming aware of the importance of digital transformation and are actively embracing digital thinking and industrial digitalization. This can not only improve the competitiveness of enterprises, but also bring new opportunities and challenges to the development of the entire industry.

Clause. II. II. IIDotAccelerate the adjustment of product system structure.

It is necessary to adjust the structure of the product system, and to shift from the past investment in high-tech products to the idea of market-oriented products as the leading factor, and lay out the product system structure.

In recent years, it has been advocating to pay attention to the research and development and investment of high-tech products, and firmly believes that technology is the core competitiveness. This year, the current economic downturn market is facing some challenges: although high-tech products are advanced, they tend to be high and not suitable for the mass market; On the contrary, the market share of some sales-oriented products is growing rapidly.

From focusing on high-tech product investment to market sales-oriented product dominance. This year, it is necessary to re-examine the market demand, adjust the direction of product research and development, and strengthen the promotion of sales-oriented products.

Only by truly understanding the market and customers can we be invincible in the fierce market competition. Technology and markets are not opposites, they complement each other. Continuously optimize the product structure to meet the needs of more customers.

The third point is to strengthen the development of both the main business and additional products and services.

To strengthen the marginal output of enterprises, it is necessary to shift from the thinking of the main business of specialization and refinement to the deep cultivation of additional products and services, increase the investment in the horizontal industrial chain, and drive the development of the main industry through the peripheral effect of the main industry, so as to strengthen the foundation.

In today's competitive marketplace, companies need to constantly innovate and expand their business to meet the challenges. Additional products and services can not only bring more revenue and profits to enterprises, but also increase customer stickiness and loyalty, and further enhance the brand value and market competitiveness of enterprises. At the same time, it is also very necessary to pay attention to the investment of the horizontal industrial chain. Through cooperation with upstream and downstream enterprises in the industrial chain, enterprises can better integrate resources, reduce costs, improve efficiency, and achieve mutual benefit and win-win results. This cooperation model can also help enterprises expand the market, expand the scope of business, and improve the overall competitiveness of the enterprise. In addition, it is also very important to strengthen the foundation. Enterprises need to continuously strengthen their core capabilities and technical strength, improve product quality and service levels, in order to win the trust and recognition of customers. At the same time, enterprises also need to pay attention to talent training and team building, and establish a sound management system and process to ensure the stability and sustainable development of the enterprise.

The fourth point: the concept of creating a market runs through the whole operation and management links.

Creating a market is the foundation of industrial vitality and development; The market vitality is not only the competition of different enterprises in the current market, but also the invention of new business models to a greater extent, as well as the rebirth of new models or chains in the industry. Creating a market embodies two points: developing the future market or a new market area, creating new customer needs and creating a new market. This is the essence of creating a market, not the traditional way of conducting market competition with the traditional way of advertising.

This point is comprehensively elaborated in the article "Creating the Market is the Blue Ocean for the Survival and Development of Enterprises", which can be seen in the previous article.

Fifth, it is clear that the development of resources is not greedy and strong.

It is necessary to give up the adjustment of the selective thinking of becoming stronger and bigger, make it clear that the development is based on the capacity of the people, not greedy for the big and the strong, and adhere to the development direction of the current efficiency. Capital is the catalyst for enterprises to become stronger and bigger, but rapid development has its "interests" and disadvantages, and we entrepreneurs must be clear about the essence of capital, otherwise it will pull enterprises into the capital trap.

Sixth, don't follow the trend

The adjustment of the follow-up investment ideas of the hot products in the market, the hot spots of the products in the market, are not the reference points for the transformation of the current enterprise products and industries, and it is necessary to see the risk of capital assistance in the hot products, and the core advantages of the company's own value resources.

Seventh, keep pace with the times and optimize the management system

Adjustment of the refined thinking of the management system. At present, the quality of employees and the change of life values, their management system must conform to the characteristics of the employment group.

Eighth, strengthen the awareness of capital risk control

At present, business leaders are cautious about the capitalization of enterprises, but they cannot reject the idea of capital operation, and must have an understanding of capital risk control, otherwise there is a risk of failure.

How companies can prevent and control capital risks is especially important in today's uncertain economic environment.

Risk control is not blindly conservative, it should not only consider risk control, but also take into account the development of enterprises. It touches every aspect of a business, from strategic planning to day-to-day operations, from financial audits to investment decisions. At the same time, the risk control system should change with the market environment, and enterprises must also change with it. Enterprises need to keep pace with the times and constantly improve and adjust their risk control strategies.

Author: Yang Wen @ Wen Ge Shang Tao Hui Shiqi Consulting.

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