How to do the ranking of foreign trade keywords in a targeted manner, then this article briefly shares the white hat experience of our team of Jierui Technology.
Edit the search image.
First of all, this **belongs to the C-side** site, and there are links to upload a lot of products. Due to the continuous inclusion of product links, the number of keywords in ** exceeded 1000 in a relatively short period of time.
Although there are a lot of keywords, the ranking of keywords is low, the traffic has not been ideal, and the conversion data may not be very good.
This is definitely a common problem for most new sites, and once the number of keywords goes up, the rankings will naturally drop.
How to do it, or how to rank for keywords in a targeted manner?
First of all, establish an overall monitoring system for data. In fact, the logic is explained in detail in the previous articles on data monitoring. It is nothing more than to write down all the data in the Google Webmaster tool and make the corresponding report according to a certain format.
In this report, it is best to accurately feedback the keyword information and ranking information according to the time period. For example, the following figure is the keyword data of a new station we did in December, through which our operators can know whether this cycle can be done well or not according to specific data indicators, and the focus of the next stage is in**.
With the support of data, it is time to do the next corresponding optimization. The optimization point is mainly in two aspects, one is the internal link, and the other is the external link.
The logic of this part of the internal link is not difficult, that is, according to the keyword output data, to locate the internal chain anchor point.
For example, my ** has a keyword "hello" on page A, and I want to optimize this keyword now. At this time, I can search for the keyword "hello" in all pages, and find that "hello" appears on the two pages of b and c, then I can do internal links on the two pages of b and c to point to page A.
This is the internal chain logic used by our team, which is not complicated, but the difficulty is that it is more difficult to operate.
If there are thousands of pages, it is definitely impossible to search for them one by one. So if you can, you can use the importXML function in Google Sheets, which can help us simplify a lot of data filling work.
After doing the internal link, the next step is to optimize the external link.
It needs to be explained here that for the keywords of external link optimization, we should focus on selecting those "kd" (keyword difficulty) that are not very high in the early stage. Later, as the weight of ** continues to increase, we will consider the selection of keywords in the next step.
The rest of the work is simple, whether you buy backlinks directly or do it yourself slowly, just follow the rhythm.
Here's a reminder that if you're buying backlinks, don't buy junk backlinks. Those $100 and thousands of backlinks don't work at all. As for the PBN backlinks that have become popular in recent years, they are actually not very useful.
The best way is to contact the webmaster of the relevant site directly, contact the other party by email, and ask if you can give a dofollow external link.
Of course, if you have a lot of energy, focus on doing guest blog post backlinks, which don't cost you money, just your articles. If the article is approved, it will also give you a dofollow backlink.
The above is a summary of our team's experience in doing ** keyword rankings, which is actually more laborious and not fast in practice. But believe me, the ranking done in this way is really quite stable, and every time the Google SPAM algorithm is updated, the traffic will increase in a wave.