What is behind the widespread phenomenon in the country?
The driving force behind the rise and prosperity of farmhouses.
People's yearning and pursuit of the countryside have never changed. As a leisure method integrating local flavor and natural scenery, the farmhouse meets the yearning of urban people for a fresh and quiet life. At the farmhouse, visitors can pick fruits, feed chickens and cats, and play by the stream, experiencing this simple and free life. In addition, the development of the farmhouse has benefited from political support and market demand. In the context of the country's emphasis on rural revitalization, farmhouses have become a bridge connecting urban and rural areas, which not only promotes the development of rural economy, but also enriches the leisure choices of urban residents. Compared with traditional hotels, farmhouses pay more attention to hands-on experience and interaction, which is in line with the needs of modern people pursuing personalized and experiential tourism. However, there are also problems behind the development of farm stays. When the market becomes saturated and farmhouses are built in every village, the original unique experience becomes much the same and no longer attractive. Coupled with the non-standard management and uneven service quality, the farmhouse gradually lost its attractiveness and became unremarkable.
The oversaturation of the market leads to unstable quality issues.
In recent years, almost every village has opened its own farm, which would have been a good thing, giving more people the opportunity to experience the joy of rural life. However, this also brings with it the problem of oversaturation of the market. When a specialty becomes commonplace, its appeal wanes. The oversaturation of the market not only makes the farmhouses uniform, but also leads to the problem of uneven quality. Some farmhouses are carefully built to give people a real rural warmth and comfort, but there are also many farmhouses that only build a few sheds and provide basic food, but they advertise it"Authentic rural experience"。In this case, the experience of vacationers is naturally greatly reduced. What's more, some villas are flawed in terms of service and safety, which is undoubtedly a big disappointment for holidaymakers who are looking for high-quality service. The overexploitation of the market has not only damaged the brand image of the farmhouse, but also affected the holiday experience of tourists. Operators of farmhouses must overcome this dilemma, improve the quality of service, and maintain the brand image of farmhouses.
The impact of the emerging tourism model of the farmhouse.
In recent years, new forms of tourism have been emerging, and the forms of characteristic homestays, boutique hotels, and themed tourist villages are changing people's travel habits. Compared with traditional farmhouses, these new forms of tourism pay more attention to personalization and characteristics, and the services provided are more diversified and high-quality. Featuring B&Bs located in scenic spots, the hotels are uniquely designed and serviced, not only providing accommodation for vacationers, but also a showcase of lifestyle. In contrast, the level of facilities and services at the farm stay is sometimes difficult to meet the growing needs of customers. In the face of competition from new tourism models, how should farmhouses respond? How do you attract a new generation of visitors while maintaining your identity? These questions are crucial to the future of the property. Only by constantly adapting and innovating can the farmhouse gain a foothold in the highly competitive tourism market.
Conclusion. In the face of various difficulties and challenges, the farmhouse had to re-examine itself and find a solution. Problems such as oversaturation of the market and uneven quality not only damage the brand image of the farmhouse, but also affect the experience of tourists. Farm stays need to improve the quality of their services and create features and hands-on experiences to attract visitors. In addition, with the emergence of new tourism models, farm stays need to increase their innovation efforts to provide more diverse and high-quality services to meet the changing market demand. Only by constantly adapting and innovating can the farmhouse gain a firm foothold in the highly competitive tourism market and welcome the arrival of a new era of tourism. The farmhouse of the future should be a diversified space that integrates tradition and modernity, nature and culture, leisure and experience. It is worth looking forward to the fact that the farmhouse can reawaken people's yearning for rural fun with a more colorful appearance.