After 40 years of development, China's automobiles will finally become the world's largest auto consumer and the world's largest auto exporter at the end of 2023. China's pickup trucks have also followed the overall development of automobiles, breaking through from 0 to more than 500,000 units. However, such a result is far from worthy of the status of the double champion of the entire Chinese automobile! The pickup truck industry still hasn't fundamentally gotten rid of the shackles of policy. Fortunately, standing on the threshold of 2024, the key to breaking the situation in China's pickup industry has been revealed: new energy and globalization.
The impact of new energy on the domestic passenger car market has long been powerful, and now the market share of new energy vehicles continues to eat away at the market share of fuel vehicles. Although the pickup truck industry has not been significantly impacted as a market segment in the past, it will come true in 2024. A large number of new energy blockbuster products such as BYD plug-in hybrid pickup, Changan Hunter extended-range pickup, radar electric four-wheel drive pickup, SAIC Maxus semi-solid-state battery pickup, and JAC Hutu EV four-wheel drive pickup are really going to be listed!
New energy pickup trucks are not just as simple as environmental protection. We all know that pickups are generally oil tigers. Because it needs to be loaded, and it still needs to go on a bad road, and the engine is absolutely impossible if it is not powerful. The higher the power of the engine, the higher the fuel consumption. New energy pickup trucks turn all or part of fuel consumption into electricity consumption, and the cost of use plummets instantly. Not only that, with the intervention of the motor, the maximum power and peak torque of the new energy pickup truck will rise significantly. Fuel consumption is reduced while more power and torque are achieved, which is a huge technological gap.
The reason why many consumers are not interested in new energy pickup trucks is that they are not at ease with its mileage, low fuel consumption, and great strength. As more and more new energy pickup trucks are officially mass-produced and listed, more and more consumers will be exposed to these new products. Great change is just around the corner.
When the traditional pickup industry is gradually eaten away by new energy pickups, the policy is also expected to be truly adjusted. When the environment is completely no longer polluted, it becomes anachronistic to manage it according to traditional light trucks. Then the domestic market can also usher in real expansion.
New energy will not only completely change the domestic pickup truck market, but also bring another key to breaking the situation: globalization.
In the past few years, Chinese pickup truck brands have embarked on the road of global expansion and have achieved better and better results. Chinese pickup trucks have appeared on the sales list in Mexico, Australia, Chile, Russia, the Middle East, Europe and other regions. However, we will find that Japanese and American pickup trucks have been in the mainstream around the world for many years, and it is difficult to shake them for a while.
However, the wave of environmental protection and fuel saving is sweeping, and many countries are accelerating the announcement of emission reduction or even zero emission targets. Developed regions such as Canada, Australia, and Europe are already imminent. New energy vehicles have become a rigid demand product. Fortunately, China's new energy industry has already taken a big step ahead of the rest of the world. In the context of such a once-in-a-lifetime era, the opportunity to belong to China's pickup truck has finally come. Only in the new context of new energy can Chinese pickup trucks fully challenge the dominant position of Japanese and American pickup trucks that have been leading for many years.
Taking Thailand as an example, pickup truck sales in 2023 will be **3182%。As a traditional pickup truck sales country, such a ** amplitude is really shocking. In contrast, Thailand's automotive industry as a whole will grow in 2023. Its growth is mainly concentrated in the field of new energy vehicles. There are many original fuel pickup truck consumers who have been cut off by new energy vehicles! If more high-quality and affordable new energy pickup trucks appear in Thailand, then these consumers will also return to the pickup truck field.
Not only that, a large number of Chinese new energy vehicle brands have already launched the status of China's new energy brands in the world. The power of a brand is limitless. As long as consumers want to buy new energy vehicles, they will associate them with China's new energy products. So if you have to buy a new energy pickup, you must also think of China's new energy pickup brand first. MG, BYD, Great Wall, Chery and many other leading brands have successively landed on the best-selling list of new energy vehicles in various countries. Then, China's new energy pickup trucks will become smoother to break into the global market.
Under the wave of new energy and globalization, China's pickup trucks will usher in a double expansion of domestic and overseas markets. The next 40 years have come, and the future will be even better.