The end of the year is approaching, the phenomenon of unsalable commodities is analyzed, and market changes trigger thinking
In a week, it will be the Chinese New Year. Moreover, unlike the Spring Festival in previous years, the domestic agricultural products and consumer goods are basically stable, and we don't need to worry about the price level before the New Year. In addition, during the Spring Festival, everyone's consumption has also become more rational, and they will no longer buy things for the New Year as before. Even some large restaurants have said that at least a third of the tables are empty.
In the past, whether it was a large supermarket or a vegetable market, it would be crowded with people before the Chinese New Year, and every household had to purchase things for the New Year. But now, the purchasing power of consumers has decreased significantly, and many goods are unsalable, why is this? For this phenomenon, some people in the industry believe that with the approach of the "New Year", many goods have been unsalable, and the main reasons are as follows:
First, the general population spends less.
Over the past three years, many people's incomes have fallen or they have lost their jobs, and their purchasing power has suffered. Therefore, before the Chinese New Year, all New Year's goods should be cut. For example, in the past, every household had to purchase a large amount of cured meat and pickled vegetables in advance, but this year, the amount of procurement is not as large as in previous years. In addition, many housewives will throw away many kinds of fruits and vegetables after they have bought them. But for most people, buy what you want.
Second, all migrant workers are on vacation.
In the past, during the Chinese New Year, due to the epidemic, many migrant workers would stay in the city for the New Year. But as the virus subsided, most of the migrant workers chose to go home for the Chinese New Year. Now, most of the migrant workers have moved out of the big cities and returned to their hometowns, which has led to a sharp decline in the city's population, so the business of supermarkets and wet markets has not been greatly affected.
Third, the impact of online platforms on physical stores.
Nowadays, many young people prefer to shop online rather than in physical stores. The biggest advantage of online shopping is that it is not only inexpensive, but also has it delivered to your door. However, physical stores have to pay rent, labor and other costs, so the selling price of products cannot be reduced. Therefore, on the eve of the Chinese New Year, many young people will buy all kinds of "New Year's gifts" through the Internet to go home, and they can also save time shopping and shopping. So, in this case, it is understandable that the products in the store cannot be sold.
Fourth, the consumption concept of ordinary people has changed.
In the past, when there was material poverty, many families had to buy a bunch of "new" food before the Chinese New Year, so that they could eat it slowly during the New Year, and many foods that they could not normally enjoy. And in this country, resources are constantly increasing. The custom of buying large quantities of New Year's gifts during the Chinese New Year has also changed. Many people believe that although it is the Chinese New Year, supermarkets, vegetable farms, shops, etc. are still open, and when they want to purchase, they can also purchase directly, and will not hoard so much during the New Year.
Seeing that the "New Year" is coming, the best in all parts of the country is stable, and the materials are also guaranteed, but why is this happening? We think there are four reasons for this phenomenon: first, after the epidemic, the income of ordinary people has decreased, their consumption demand is declining, and recovery is a process;
Migrant workers who went out to work returned to their hometowns for the Chinese New Year, and the population in big cities fell sharply, making it difficult to buy daily necessities. Online shopping has had a huge impact on offline stores, and more and more consumers have started to shop online; The people's consumption concept has changed. Because during the Chinese New Year, major shopping malls and vegetable markets are open for business, and you can purchase directly when the time comes, so there is no need to stock up before the New Year.