XiaomiFounderLei JunRecently, CCTV again, said in an interview, thoughXiaomiLate entry into the field of car manufacturing, but he believesXiaomiWith its late-mover advantage and pairsSmart electric vehicleswill be able to win in this extremely competitive field. However, many netizens are rightXiaomiThe new car SU7 raised questions, saying that if ** exceeds 200,000 yuan, it will not be purchasedXiaomiofCars。In the face of these negative reviews,Lei JunYou may feel a little aggrieved. This article will dive in**Xiaomipotential in the field of car manufacturing, as wellXiaomiAdvantages of the brand.
XiaomiAs an Internet company that has only been established for ten years, by breaking with traditionMobile phonesThe pricing system of the industry has risen rapidly and became domestic in 2014Mobile phonesNo. 1 in sales. Behind this success, there is:XiaomiMobile phonesHuge advantage in terms of price-performance ratio. toXiaomi1 For example, this one was launched in 2011Mobile phonesThe performance is not inferior to other 3000 to 4000 yuan pricesMobile phones, but the price is only 1999 yuan. XiaomiMobile phonesTaking advantage of its high cost performance and user reputation, it has achieved the leading position in the domestic market in just three years, giving the traditionMobile phonesManufacturers have had a huge impact.
XiaomiMobile phonesThe success ofXiaomiThe foundation for brand building and influence enhancement has been laid. Over the past few years,XiaomiThe brand has gradually been accepted and recognized by users, and has occupied a certain market share in the Chinese market. According to the data,XiaomiMobile phonesThe market share is about 3%, of which the main ones are:XiaomiDigital flagshipMobile phonesIt occupies the vast majority of the share. This market performance is not to be underestimated in the entire industry. At the same time,XiaomiMobile phonesIt has also achieved good sales results in the mid-to-high-end market, compared with last year, the high-end seriesMobile phonesThe sales growth is very impressive. This also indicatesXiaomiMobile phonesIt has transformed from a cost-effective spokesperson to a company with a certain market share and brand appeal.
XiaomiAnd not only inMobile phonesIt has achieved success in the field and has also carried out cross-border layout in other electronic product fields. For example, inSmart TVField,XiaomiBy inColor TVThe industry injects Internet elements and launches the most people-friendly Internet TV, giving traditionColor TVManufacturers are under tremendous pressure. XiaomiMobile phonesBehind the success of TV, it is more due to the insight into user needs and the attention to product details. By creating cost-effective products,XiaomiIt has won the trust and recognition of users and further expanded the brand influence.
In recent years, domesticCarsThe development momentum of the brand in the domestic market is getting stronger and stronger, and young consumers are interested in domestic productionCarsis also getting more and more acceptable. This trend is rightXiaomiBuilding a car is an opportunity. With the change of consumption concept, consumers pay more attentionSinotrukThe practical value of the car is not its emotional value. IfXiaomiCarsAble to provide high-quality products to meet the needs of consumersCarsto attract people with the same consumption outlook, then its sales will be guaranteed.
XiaomiThe brand is inMobile phoneswithSmart TVThe successful experience of the market is rightXiaomiBuilding a car has reference significance. First of all,XiaomiMobile phonesThe user group can be:XiaomiCarsProvide strong support. At present, there are nearly 10 million families with more than 5 piecesXiaomiEcological products, these loveXiaomiThe word-of-mouth effect and product demand brought by users will helpXiaomiCarspromotion and sales.
Secondly, mentionedXiaomiCarsbrand recognition. XiaomiAs a well-known Internet brand, it already has a certain influence in the market. For loveXiaomiof users, owning a car attachedXiaomilogoCarswill be a status symbol and manifestation. This is for youXiaomiCarsBranding is a favorable condition.
Overall,XiaomiAs a well-known Internet company, with its role in:Mobile phoneswithSmart TVSuccessful experience in the field, enteredCarsThe industry has certain advantages and potential. However,XiaomiIn the field of car manufacturing, it faces many challenges, including market competition and technological innovation. Still, I'm rightXiaomiCarsThere is a certain optimism about the development prospects.
In this ever-changing Internet era, enterprises need to constantly innovate and change to keep up with the trend. XiaomiCarsIt will face huge opportunities and challenges in technological innovation, user demand satisfaction,Brandingand so on. But I believe, by virtue ofXiaomibrand advantage and insight into users,XiaomiCarsExpected to be even more successful in the future. Therefore, we should be rightXiaomiCarsKeep a certain amount of attention and anticipation.
Finally, hopeXiaomiAble to seize the current development opportunities, continue to innovate, and achieve better results in the field of car manufacturing. I believe that in the near future, we will seeXiaomiCarsThe brilliant achievements made in the market have become ChinaCarsA leader in the industry.