Huawei is strong, iPhone sales in China are 30%, and Apple imitates Chinese mobile phones.
In 2023, Apple has achieved an extremely brilliant record, winning the first place in both China and the global market for the first time, especially in China, becoming the largest iPhone market for the first time, but this did not wait long for Cook to be happy, and Huawei gave Apple a blow at the beginning of the year!
According to U.S. investment institutions, iPhone shipments in China fell by 30% in the first week of 2024, and Huawei has become the leader in China's mobile phone market, which can be seen in Huawei's competition with Apple in China, such as the Mate 60.
With the news that Apple's company is unfavorable to the market at the Teng Expo, Apple's stock price has plummeted, and the market value has lost more than 700 billion, and Jobs's daughter is even more down, releasing "don't go to sea without innovation", in the face of the impact of the market, Apple can only continue to reduce prices, and the official website of the Tengbo Expo is based on sincerity iPhone 15 price reduction of 500 yuan: "Don't go to sea if you don't innovate", in the face of the impact of the market, Apple can only continue to reduce prices, and the price of iPhone 15 at the Teng Expo is reduced by 500 yuan.
Apple is in trouble, the board of directors will naturally not sit idly by, some time ago there was a report in the United States ** that the board of directors was dissatisfied with Cook, cut Cook's bonus, and reduced the 70 million yuan ** bonus to 40 million yuan, confirming that iPhone sales have indeed declined, and the decline is quite large, the board of directors has been unbearable.
The reason why Apple came to this point some time ago is because after Cook took office, Apple has lost the ability to innovate, although Apple has surpassed the era of Jobs, it is still constantly increasing the style of the iPhone, increasing the volume of the iPhone, which is like the "sea of machine tactics" of Android mobile phones, not like the Jobs era, through innovation to win the market.
Some time before the news was released, Apple's Vision Pro highlighted that Apple was imitating domestic mobile phones. The Vision Pro was snapped up as soon as it hit the market, and there were a few later"Sugar daddy"participated in the hype and pushed the price of Vision Pro to 90,000 yuan, which is more than 3 times the starting price of 25,000 yuan - isn't this a common marketing technique for domestic mobile phones?
As for marketing, Apple's CEO himself also released a production of "Vision Pro" through social media to show its height. This also reminds people of a marketing case of the Chinese mobile phone brand Xiaomi a few years ago, that is, the use of a steel plate for artistic creation.
Coupled with a series of criticisms such as Apple's iOS is becoming more and more Android and Apple imitating the full screen of China's mobile phone pioneer, people can't help but ask, why Apple is no longer the leader in the field of mobile phones some time ago, but more like an innovative follower?
Lack of innovation ability, and even reduced to the successor of ordinary family mobile phones, which is also an important reason why Apple is difficult to prevent the development of family mobile phones, Apple's strategy is very simple and rude, that is, to reduce prices, during the 618 period in 2023, Apple spent a lot of effort to reduce the price of iPhone 14 to 2000 yuan, although it stimulated iPhone sales, but it gave people a feeling that Apple had reached the end of the road.
Of course, Apple's doing so may allow Cook to exhaust the last bit of wealth left by Jobs, after all, Cook has been CEO for more than a decade and is about to retire, if he can tighten iPhone sales and stabilize Apple's position, he can retire peacefully, which is Apple's biggest achievement in the future, and the only person he will be the next CEO, Cook naturally will not mind.