In this era of "information", if migrant workers do not update their iterative cognition in time, they are in danger of being abandoned by the times. Therefore, we have to learn to seek knowledge from the wise, advance with the strong, and always maintain our competitiveness.
Just in time for the Spring Festival holiday, it is a rare time for fast-paced urban migrant workers to relax and recharge.
Today, I bring you 10 good book recommendations. I've been inspired by these books. If you haven't read it yet, you might as well take this opportunity to read it, and maybe you will have many unexpected gains.
Following, enjoy:
01 "Influence".Author: Robert BCialodini.
Reason for recommendation:This book is a classic of Cialdini in social psychology, in which the author explains the six basic principles behind submissive behavior from a professional perspective: reciprocity, commitment and consistency, social proof, preferences, authority and scarcity, and explains why some people are very persuasive and we are always gullible.
This book is of great significance to business people as well as to the general reader, teaching you how to say "no" to people in the industry and helping you become a real influencer for others.
02 "Deliberate Practice".Authors: Anders Erickson & Robert Poole.
Reason for recommendation:
This book provides people with a set of scientific and effective deliberate practice methods and techniques, which can help readers continuously improve their skills and performance, whether it is in study, work, or life.
In addition, this book also demonstrates the importance and value of deliberate practice through in-depth analysis of a large number of successful cases, which can provide readers with good inspiration and enlightenment.
Therefore, this book is suitable not only for students and professionals, but also for all those who wish to constantly improve themselves.
03 "Positioning".Author: Ai. Reese, Jack. Trout.
Reason for recommendation:If you're looking at just one marketing book, I'd like to choose Reece and Trout's Positioning. The book "Positioning" expounds the concept, theory and operation methods of positioning in depth, and is accompanied by a wealth of practical case analysis, revealing the essence of modern business management, and also pointing out the key to winning for enterprises. Positioning starts with a product, which can be a commodity, a service, a company, an institution, or even a person, maybe yourself.
But positioning is not done around the product, but around the mind of the potential customer. Positioning is the beginning of all strategies; Positioning is to occupy the customer's mind, so that he has no other "choice" but to "choose" you.
04 "Cognitive Awakening."Author: Zhou Ling.
Reason for recommendation:
This is a personal growth party that can penetrate time**. Through the laws of thinking such as "brain structure, subconscious, metacognition", you will truly see yourself; Through "Deep Learning, Connection, Feedback", you'll gain insight into how to really make things happen!
If we don't understand ourselves, we are bound by our primitive nature, which often makes us feel miserable. However, if we understand the knowledge of the brain, we can observe and guide ourselves, use the power of cognition to overcome our nature, and thus gain a lasting and clear inner motivation that allows us to say goodbye to most of life's suffering.
Netflix Culture HandbookAuthor: Patty McCord
Reason for recommendation:This book systematically introduces Netflix's cultural principles and comprehensively overturns the concept of stewardship in the 20th century.
In this book, Patty McCord summarizes 8 Netflix cultural principles, revealing why Netflix is attacking traditional corporate culture concepts from multiple perspectives, and what disruptive ideas it puts forward in the process of building its own corporate culture. The Netflix Culture Handbook is designed with special chapters to facilitate business managers to apply it to their own enterprises and create their own "Netflix Culture".
06 "Feng Tang's Mental MethodAuthor: Feng Tang
Reason for recommendation:What is special about this book is that it is not only a book of self-growth, but also the experience and wisdom summarized by the author through his own practice and experience. The content of this book is practical, readable, and inspiring, and can help readers better understand themselves, discover their potential, and better achieve their goals in life.
Whether you're looking to improve your personal credentials or want to succeed in the workplace, there are some useful lessons to be learned.
07 "Tipping PointBy Malcolm Gladwell.
Reason for recommendation:
In "Tipping Point", Gladwell analyzes social trends such as fashion trends, commercials, smoking, and children's TV programs, and summarizes "popularity" into three laws: the law of individual characters, the law of adhesion factors, and the law of environmental power.
The word "tipping point" has also become a common word in the business world because of this book. The world around us may seem like thunder, but if you find that point and touch it lightly, it can tilt. With the three rules of popularity in "Tipping Point", you can also create a pop.
08 "7 Habits of Highly Effective PeopleAuthor: Steve Covey
Reason for recommendation:
If you want to improve your efficiency and productivity, then this book is a must-read. By introducing 7 habits of high-performing people, it helps readers improve work efficiency, improve interpersonal relationships, and achieve self-growth.
These habits apply not only to individuals, but also to organizations and teams. In addition, the ideas of this book are simple and easy to understand and practice, making it suitable for readers of all levels.
09 Behavioral Design
Author: Chip Heath.
Reason for recommendation:
A masterpiece by million-selling author Heath Brothers. Heath Brothers has published "Make Creativity More Sticky", "Transients" and "Decisiveness", which sold 3 million in the United States, and Luo Ji Siwei and Fan Deng have strongly recommended it. Luo Zhenyu said at the 2017 annual meeting: "All entrepreneurs and investors should learn behavior design. "This book allows you to experience the laws of the thinking of the times, a book about human nature and routines. Heath Brothers says that by designing the experience, creating peak moments, you can achieve your goals. This book is like a recipe or a martial arts cheats, learn it, and you won't panic when you encounter problems.
10 "Super User Growth
Author: Yan Tao.
Reason for recommendation:
This book systematically explains three aspects - the thinking and cognition of private domain traffic: defining private domain traffic in all aspects, and sorting out its multiple modes and characteristics.
The core steps of private domain operation: IP-based connection, promotion, hierarchical repurchase; The process of building enterprise super users: understanding, finding, cultivating, screening, operation and maintenance; From IP positioning to building enterprise super users, we help enterprises build a complete closed loop of private domain marketing step by step to achieve low-cost explosive growth.
Finish. I am a senior digital marketing expert in @晏涛三寿 and the author of "Super User Growth", pay attention to the official account of "Yan Tao Sanshou", let's gain insight into the essence of marketing together!