Text: The voice of the brand.
This year, which brand will Tatarstanians choose when choosing home appliances?
According to foreign media reports, in the first nine months of this year, Chinese home appliance brands were favored by more and more Tatarstan consumers. In order to meet the growing market demand, a complete and strong supporting industrial chain is indispensable - Kamastal (Kamastal) is an important part of this industrial chain.
The output of the cooperation between Kama Steel and Chinese home appliance brands is increasing every year, and the local operation of Chinese home appliance brands is also expanding. At present, we are working together to develop freezers and other new products, hoping to occupy a larger share of the local home appliance market in the future. Zhai Yugui, general manager of Kama Steel, told Forbes China.
According to reports, Kama Steel was established in 2019 and is located in the city of Nizhnekamsk, Tatarstan. In addition to providing home appliance shell panels for Chinese home appliance brands, the company's main products also include civil building color-coated panels.
Zhai Yugui, general manager of Kama Steel.
Step into the colorful world of color-coated steel plates.
In April 2019, Kama Steel held an opening ceremony at the Pioneer Industrial Park in Nizhny Kamsk.
The ceremony originally invited Rustam Minnikhanov of the Republic of Tatarstan as the main guest. However, due to an urgent meeting with the top management, he was unable to arrive on time. Nevertheless, he managed to visit Nizhnekamsk without ** the day before.
Other guests included First Deputy Prime Minister Rustam Nigmatullin, Mayor of Nizhny Kamsk Aydar Metshin, and of course Nie Wei, founder of Kama Steel, and Alevtina Kuzmina, General Manager.
Opening ceremony.
Zhai Yugui also attended the ceremony. He studied in Chelyabinsk, after which he worked internationally for many years and worked and studied in Primorsky Krai, Irkutsk region, Tyumen region and other regions. Today, both he and Kama Steel have taken root in Tatarstan.
We have been engaged in the building materials business in the region for many years, and we believe that there is still a lot of room for expansion in the local market, so after visiting several cities, we finally decided to settle in Tatarstan. Zhai Yugui revealed.
The Young Pioneers Industrial Park was built on the site of a brick factory that had been out of production for more than 10 years. After the renovation, it has now become a modern production and office complex, and the arrival of Kama Steel has undoubtedly added a touch of color to the place.
Production equipment of Kama Steel.
Cama Steel is equipped with state-of-the-art production facilities, including a continuous coating process monitoring system to ensure product quality. These machines enable Cama Steel not only to cut the panels longitudinally and horizontally, but also to coat them in a variety of colours according to the RAL or Pantone colour cards, as well as to process unique decorative and textured coatings.
The coated steel sheets produced by Kama Steel are colorful, durable, and easy to cut, and can be used in a variety of scenarios such as roofs, building facades, drainage gutters, home appliances, awnings, and fences, and are very widely used. In addition, the eco-friendly coating used by Kama Steel has also passed SGS certification to ensure that customers can use it with peace of mind.
Employees of Cama Steel.
Promote the colorful development of China and Tatarstan**.
In the first half of 2023, the Republic of Tatarstan and China amounted to almost $1.5 billion. This figure is very close to the $1.6 billion for both sides for the full year of 2022, which is a 58% increase from 2021. It can be seen that in recent years, the relationship between the two sides has become increasingly close, and the momentum of development is positive.
Tatarstan is one of the most economically developed federal subjects, a bridge connecting the European and Asian parts, rich in natural resources and strong in industry. It is worth mentioning that Tatarstan is a friendly province and state with China's Sichuan Province and Shandong Province. As a joint venture, the Chinese investor in Kama Steel is none other than Shandong Baikal Group, which owns 998% of the shares.
We are very satisfied with the importance that Tatarstan attaches to foreign investment and the speed of its work, and we feel very kind and relieved by their high efficiency and conscientious attitude. Zhai Yugui commented.
Inside the Kama Steel Plant.
Over the years, Tatarstan's investment climate has maintained a favorable position in its region and has shown strong potential for growth. At present, a number of Chinese companies are cooperating here. Zhai Yugui believes that as more and more large Chinese enterprises and companies settle in Tatarstan, their supporting processing industries will also usher in more development opportunities, especially in the field of home appliances and automobiles.
For Chinese enterprises and investors who choose here, Tatarstan not only provides good policy support, but also takes the initiative to help Chinese enterprises solve various difficulties encountered in the process. Zhai Yugui said: "It is true that there will be many difficulties in investing abroad, but as long as you choose the right region, believe in the local **, understand the market clearly, and at the same time have a firm belief and do it in a down-to-earth manner, you can continue to climb!."”
In the future, Cama Steel plans to further expand its business into other markets. It is believed that in the near future, more Chinese enterprises will come to Tatarstan to promote the colorful development of two-way development together with Kama Steel.
** in the article provided by Kama Steel).
Disclaimer: The above content is from the interviewee and is not edited by Forbes.
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