Text: Forbes China.
On January 9, the Volkswagen Group announced its full-year 2023 sales figures, with 323 vehicles delivered in Chinese mainland and Hong Kong60,000 units, a year-on-year increase of 16%；Of these, the Audi brand delivered 728,575 vehicles, up 13 percent year-on-year5%。
In terms of pure electric vehicles, Volkswagen's sales of pure electric vehicles in China in 2023 will approach 200,000 units, with a total of about 19 deliveries for the whole year180,000 units, a year-on-year increase of 232%。Among them, idDelivered more than 75,700 units of the 3 models, IDMore than 61,700 units of the 4 models were delivered throughout the year. In the first full sales year, 31,025 units of the Audi e-tron family were delivered.
At the same time, fuel vehicles are still the main sales force of Volkswagen. In 2023, Volkswagen delivered about 3 million fuel vehicles in the Chinese market, a year-on-year increase of 08%, and the market share of gasoline vehicles increased from 19% to 20%.
It is also reported that in 2024, the first Volkswagen brand model manufactured by Volkswagen Anhui will be launched. From 2026 onwards, the Volkswagen Group will build more Volkswagen-branded BEVs for the entry-level market based on the new local electric platform developed by Volkswagen (China) Technology Co., Ltd. (VCTC).This year, two models of the Volkswagen brand and Xpeng Motors will also be launched to the market.
In addition, Audi FAW New Energy Vehicles*** plans to start production of pure electric models based on the PPE platform in Changchun by the end of 2024, with the Q6L e-tron being the first model.
Recently, SAIC Volkswagen and FAW-Volkswagen also announced their respective sales volumes. SAIC Volkswagen's cumulative sales in 2023 are 12150,000 units, and the cumulative sales of new energy vehicles exceeded 130,000 units, a year-on-year increase of 32%.FAW-Volkswagen has completed terminal sales of 1.91 million units (including Audi imported vehicles), a year-on-year increase of 48%。
Compared with German brands, the sales decline of American and Japanese brands is more obvious. For example, the U.S.-based SAIC-GM and SAIC-GM-Wuling both achieved million sales, but they fell by 14 percent45% and 1231%；Japan's Guangqi Honda sold 640,000 units in 2023, a year-on-year decrease of 1366%；Dongfeng Honda's sales volume was 610,000 units, a decrease of 5% compared to 20229%。Only FAW Toyota's sales in 2023 will reach 800,000 units, a year-on-year increase of **41%, becoming a rare positive growth brand among joint venture car companies.
2023 is a year of "big explosion" of domestic independent brands, especially new energy vehicles, and it is also a year of "big rout" of joint venture brands. As a representative of new energy vehicles, BYD has completed its annual target of 3 million units, once again leading BYD in the global market. For joint venture brands, how to deal with their decline in the Chinese market and how to get out of the dilemma have become top priorities.